entertainment, Philippines, talent show, television, variety show

Another Installment of Tawag ng Tanghalan Could Burn Out Viewers After Short Hiatus

That didn’t take long too.

Only a few weeks after crowning Janine Berdin as the second adult champion of ‘Tawag ng Tanghalan’, ‘It’s Showtime’ wasted little time in once again presenting the ever-popular singing competition. But the question is, will this cause a ‘burnout’ to the madlang pipol?

Since its return to the small screen on January 2, 2016, there have been four separate editions of ‘Tawag ng Tanghalan’ that took place on ‘It’s Showtime’. A look at the following editions suggest that ‘It’s Showtime’ has been holding the competition at a seemingly non-stop pace.

  • Tawag ng Tanghalan 1: January 2, 2016-March 11, 2017 (370 days); won by Noven Belleza
  • Tawag ng Tanghalan Kids: March 13-June 10, 2017 (75 days); won by Jhon Clyd Talili
  • Tawag ng Tanghalan 2: June 12, 2017-June 2, 2018 (303 days); won by Janine Berdin
  • Tawag ng Tanghalan 3: June 25, 2018-present (4 days and counting)

In all, ‘Tawag ng Tanghalan’ accumulated a total of 752 episodes. That total alone is equal to around nine 80-episode teleseryes combined.

The only time the competition really took a break was from June 4-23, and that was when ‘It’s Showtime’ tried to experiment with the Talent Olympics segment to appease the viewers. However, the segment only lasted a few episodes and it forced the show to bring back the Season 2 finalists for a return engagement.

Even though ‘It’s Showtime’ continues to win over ‘Eat Bulaga’ (and even ‘Contessa’) in the ratings behind ‘Tawag ng Tanghalan’, at this point the segment’s biggest concern is its staying power. Having held almost non-stop for over two years, the least that the show could have done is to take a long breather, but instead, ‘Tawag ng Tanghalan’ was back on track after a rather pedestrian three weeks.

That said, can viewers remain invested in the competition? After all, holding a popular singing competition for the last two years can be cause for exhaustion, impatience and boredom.

The least that ‘It’s Showtime’ can do now is to maintain if not enhance the ‘Tawag ng Tanghalan’ experience, but not to the point of going overtime like they have been doing of late. That’s easier said than done though, and if they make a mistake or two of dragging the product to the limit, viewers may lose interest.

The next few months will be a litmus test to see if ‘Tawag ng Tanghalan’ will still have some juice left after over two years of virtually non-stop competition. With that in mind, it is up to ‘It’s Showtime’ to either keep the good times going or suffer the consequences (we’re looking at you, Vice Ganda).

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4 thoughts on “Another Installment of Tawag ng Tanghalan Could Burn Out Viewers After Short Hiatus

  1. Anonymous says:

    Kawawa naman ang Eat Bulaga, mapa AGB (NUTAM) o Kantar man, talong talo sila sa It’s Showtime. And to think they’re celebrating their 40th year now, this is not really a cause for celebration.

    • Well, they’re not worried if they lose at this point. Kasi kung naka-40 years na sila eh moral victory na yun. It’s just a matter of saying goodbye kapag hindi na kaya ng katawan. As long as they continue to entertain the audience regardless of the result, masaya na sila doon.

      Pero balik tayo sa Showtime since ang concern natin ay sa TNT. Nauumay ka ba sa pagbalik nito after just two or three weeks?

      • Anonymous says:

        I can’t comment since I don’t really watch Showtime. But while I do think TNT came too soon, given Showtime’s high ratings, it seems a lot of people don’t mind.

      • Showtime had to be desperate since TalentOlympics failed to generate any reaction from the audience, hence they brought back TNT on short notice. We’ll just see if the people will soon get tired of it (and Vice’s incessant jokes) and switch to Afternoon Prime instead.

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