entertainment, Philippines, talent show, television

The Kids’ Choice Turns to Celebrities to Hike Ratings

ABS-CBN’s overdependence on celebrities in its talent and game shows is once again rearing its ugly head.

This time, the victim is ‘The Kids’ Choice’, whose last few episodes were celebrity editions. Since September 29, ‘The Kids’ Choice’ featured either Kapamilya child celebrities or sons/daughters of Kapamilya celebrities, a drastic departure from past episodes involving ordinary kids.

While ‘The Kids’ Choice’ is currently performing well in the ratings, it seems like ABS-CBN is in no mood to celebrate. After all, the program’s 27% average is less than that of its predecessor ‘Your Face Sounds Familiar Kids’ which regularly peaked in the 30s.

To make matters worse, ‘The Kids’ Choice’ was nearly beaten by the finale of ‘The Clash’ during the weekend of September 29 as the latter came within 1% of the former’s ratings. Overall, since its premiere on September 2, the gap between ‘The Kids’ Choice’ and its competitor was only around 5%.

It was clear that the dominance of past ABS-CBN talent shows was nowhere to be found on ‘The Kids’ Choice’. While it was an original creation, a rarity for ABS-CBN these days, viewers were unimpressed with how the show is being conducted.

Considering that the judges are just 10-year-old elementary school celebrity children with raw trains of thought, the criticisms are undeniable. Exposing them to unfamiliar territory as superiors was just too much to ask for.

Somewhere in Timog Avenue, the folks from GMA Network are celebrating this near-victory. And it will not be a surprise to see either ‘Daddy’s Gurl’ or ‘Studio 7’ overtake ‘The Kids’ Choice’, unless something drastic happens.

That said, the shift from ordinary children to celebrities was a clear desperate move on ABS-CBN’s part to improve the ratings of ‘The Kids’ Choice’ and restore its dominance in that timeslot. The show may be intriguing and unique to begin with, but at the end of the day, the network only cares about the bottom line.

Advertisements
Standard