Seems like ‘Gandang Gabi Vice’ has gone past its prime.
Once one of ABS-CBN’s most popular programs on Sundays, ‘Gandang Gabi Vice’ is now merely fighting to stay relevant. Recent episodes showed that ‘Gandang Gabi Vice’ only averages an 8% rating in Kantar, a far cry from its highest-rated episode on May 6, 2013 when it scored 23.7%.
Much of ‘Gandang Gabi Vice”s sudden decline is blamed on its exceedingly late timeslot. In the past, the show aired at around 10:00 or 10:15 p.m., but nowadays it is seen at around 10:50 or 11:00 p.m.
A late timeslot like that can take a toll on the viewers, especially if they have work or school for tomorrow. So much for sticking around.
‘Gandang Gabi Vice”s later-than-usual broadcast has something to do with ABS-CBN’s insistence to air a second talent/reality show on weekend primetime. Unfortunately, such an unforgiving formula is too much to take for the average viewer, as the current program ‘I Can See Your Voice’ is not even an impact player at this point.
Making matters worse for ABS-CBN is the fact that rival GMA program ‘Kapuso Mo, Jessica Soho’ is becoming more ‘trending’ than ever with unusual stories that would leave the audience astonished. And it helped that GMA allowed the show to air for two hours to keep viewers invested.
GMA’s extension of ‘Kapuso Mo, Jessica Soho’ is not by accident. Mainly due to Vice Ganda’s constant torment of its rivals to the point that GMA cancelled said shows without warning, the network decided to let Jessica Soho occupy that additional hour instead.
So far, it has worked. Not only did ‘Kapuso Mo, Jessica Soho’ lured a chunk of ABS-CBN’s audience away, it also unintentionally led to the ratings decline that ‘Gandang Gabi Vice’ faces to this day.
This Sunday, ‘Gandang Gabi Vice’ will feature newly-signed Kapamilya Regine Velasquez as its guest. But it remains to be seen if the show will recapture its glory days.