hits, music, Philippines, radio, songs

In 100 Words: Yes the Best? More Like Yes the Worst!

Looks like nothing has changed on 101.1 Yes the Best.

Despite a massive and heavily hyped rebrand that took several months to materialize (even going as far as labeling the station as the ‘Home of the Millennials’), the sound of Yes the Best remains virtually the same as its previous incarnation. They are still a ‘masa’ station with ridiculously named DJs, playing some OPM, dance and hip-hop tracks, and even classic rock ballads from years past.

If Yes wants to truly live up to their billing as the ‘Home of the Millennials’, the station should have morphed into a Top 40 CHR station ala Magic 89.9 and 99.5 Play FM. This is poor advertising on MBC’s part, one that will definitely fool the more educated listener.

Sorry, but the rebrand of 101.1 Yes the Best is a thumbs down. Get your priorities straight, MBC.

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hits, music, Philippines, radio, songs, talk show

Mr. Fu Leaves Energy FM, Plus A New Jock for Barangay LS’ Wanted Sweetheart

An unlucky break strikes 106.7 Energy FM.

Just as the station added Papa J (formerly 90.7 Love Radio’s Papa Jack) and Chico Loco to its roster of DJs, one of their more popular jocks decided to leave for good. After weeks of speculation, Mr. Fu announced on social media that he will officially depart from 106.7 Energy FM in order to pursue other interests.

Mr. Fu (or Jeffrey Espiritu in real life) had been part of the Energy FM team for parts of seven years (three with 91.5 Energy FM, four with 106.7 Energy FM). At the time of his departure, he was the host of Energy FM’s morning program ‘Ang Tagabulabog ng Buong Universe’.

The departure of Mr. Fu was a huge blow to 106.7 Energy FM, who had been poised to rise in the ratings game thanks to the additions of Papa J and Chico Loco. Now that a possible ‘Big Three’ of Mr. Fu, Papa J and Chico Loco was formally aborted, what chances does Energy FM have in contending against more established competition?

Speaking of competition, Barangay LS 97.1 FM recently announced that a new DJ for its ‘Wanted Sweetheart’ program is on his way. Replacing the now-retired Papa Dan in the program is a long-time jock for sister station Barangay 102.3 General Santos, Papa Bol.

The Iloilo-based Papa Bol (Benjur Evangelista in real life) is no stranger to love advice talk radio shows, having hosted one for several years on Barangay 102.3 General Santos. However, as he steps into the shoes of the legendary Papa Dan, hosting a radio show with a national following will not be an easy task.

After all, the primetime scene on ‘masa’ radio is a competitive one. With 90.7 Love Radio’s Lloyd Cafe Cadena, 101.1 Yes the Best’s Rico Panyero and Lala Banderas, MOR 101.9’s Cha Cha and now 106.7 Energy FM’s Papa J all vying for the top spot, ‘Wanted Sweetheart”s newest jock will have his hands full in capturing the hearts of listeners.

It will be interesting to see how both 106.7 Energy FM and 97.1 Barangay LS will be able to cope with the changes in their roster. That said, expect a more heated summer in both booths as their quest for No. 1 continues.

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hits, music, Philippines, radio, songs

Yes FM Rebrands, Targets Millennials

The similarities between MBC sister stations 90.7 Love Radio and 101.1 Yes FM have been well-documented.

Ever since the Manila Broadcasting Company converted Yes FM into a Hot AC (‘masa’) station in 1998, the competition between Yes and MBC’s older flagship station Love Radio became intense and at times cordial. Both stations were in the top two in the ratings, and they even boasted that so-called fact in various stingers.

Unfortunately, the similarity in format proved to be a hindrance for Yes FM. By playing virtually the same type of music and catering to the same audience as Love Radio, Yes was always in the shadow of its older counterpart, and thus, they were treated like a ‘puppet’ to MBC.

It was clear to MBC that Yes needed a facelift. So in July of this year, they decided to give Yes a new sound, rebranding the station as 101.1 Yes the Best.

While semblances of its old ‘masa’ self continue to exist, the new Yes the Best is now dominated by music that is typically heard in CHR stations, with some mix of OPM and other Asian pop music. The new format of Yes is also targeted toward millennials (i.e. those born in the 1980s to the early 2000s).

Yes the Best also had a talent exchange with older station Love Radio prior to the reformat. Erstwhile Love Radio DJs Shai Tisai and Raqi Terra were moved to Yes in exchange for Tanya Chinita and Kara Karinyosa, who were moved next door to Love Radio.

In all honesty, the new sound of Yes the Best makes sense. Though the new format may prove to be consequential to its ratings, distinguishing Yes from the older Love Radio may be the best decision that MBC made, which could also benefit the FM radio industry in general.

Let’s just hope that the new Yes the Best model can be sustainable for a long period of time. With a new generation of listeners now coming to their senses, Yes the Best should live up to their billing as ‘The Millennials’ Choice’.

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