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TV5’s Busy February

TV5’s February highlight will be the historic first broadcast of the Winter Olympics, which will be held at Sochi, Russia this month.

The month of February will be TV5’s busiest month so far. And it does not include the ongoing PBA Philippine Cup playoffs and other current programs.

Yesterday morning, the Super Bowl was aired on the Kapatid network. The championship game between the Seattle Seahawks and Denver Broncos, along with the halftime performance of Bruno Mars and the Red Hot Chili Peppers, were a social media hit during and after the event. The game was carried by TV5 and sister stations AksyonTV and Hyper, and was also shown on PLDT’s Home Fibr TVolution subscription service.

TV5 will also present the Studio5 Original Movies this month. For its first offering tonight, Alice Dixson and Mark Neumann will join forces in ‘Lady Next Door’. Afterwards, the tandem ‘Guy and Pip’ (Nora Aunor and Tirso Cruz III) will reunite on the shortie ‘When I Fall in Love’, followed by Jasmine Curtis-Smith and Daniel Matsunaga in ‘The Replacement Bride’, before finishing the mini-series with ‘Bawat Sandali’, featuring an all-star cast consisting of Derek Ramsey, Angel Aquino, Yul Servo, Mylene Dizon, and Philip Salvador. Studio5 Original Movies air on each Tuesday of the month after ‘Madam Chairman’.

TV5 will also make history by airing the Winter Olympics for the first time. This year’s event will be in Sochi, Russia, and will attract over 2,500 athletes, including the lone Philippine representative in figure skater Michael Christian Martinez. The event will be held from February 8 to 24 (Manila time), and will be seen on TV5 and sister stations AksyonTV and Hyper. In addition, PLDT’s broadband internet service will bring extended coverage to the event.

TV5’s other major sports event for the month will be the ‘Ronda Pilipinas’. The event began last February 1, and highlights of the race will be seen on a daily basis until February 16. And finally, the NCAA volleyball tournament reaches its conclusion this week with the airing of the finals of the men’s and women’s event.

This is definitely one hectic month for TV5 management. Now if they can start sorting out the mess that is the programming schedules, then the viewers will be happy and interested.

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Philippines, Sports, television

No to UAAP on TV5

The UAAP’s recent surge of popularity can be attributed to ABS-CBN’s effective marketing strategies in events like the Cheerdance Competition, something that rival TV5 needs to address in its sports programs to become more competitive.

TV5 is at it again. After earning the rights to air the Super Bowl and the Winter, Youth and Summer Olympic games, its next target is the UAAP, which is currently under ABS-CBN Sports.

Spin.ph reported Saturday that a letter of intent was submitted by TV5 to the UAAP board expressing its interest to acquire broadcast rights to the league. The same article also said that ABS-CBN is determined to extend its current contract, which is expected to expire after Season 77 (2014-15).

I think TV5 is not a good fit for the UAAP. Their sports division has been frequently at odds with the entertainment department over the scheduling of the PBA and other events, and their coverage of the NCAA and UFL has often been erratic. In addition, AksyonTV is not as powerful as ABS-CBN Sports + Action in terms of reach and clarity, not to mention lacking the commercial advertisements needed to support the network. In short, the potential acquisition of the UAAP games by TV5 will only complicate matters.

Having said that, it is only appropriate that the UAAP should remain with ABS-CBN Sports. Its 14-year relationship brought nothing but growth, improvement and popularity, and keeping the said league with the Kapamilya network will only continue to foster a comfortable and loyal relationship between the two parties.

But if TV5 is really determined to acquire the UAAP coverage, they should address their programming and advertising issues first. Not only that, they need to improve their existing facilities and equipment to be at par with what ABS-CBN is currently doing. And finally, the Kapatid network must prove worthy of the coverage by airing more NCAA games in sports other than basketball (its contract with that league also expires after 2014-15).

TV5’s pursuit of the UAAP will only begin in 2015. But for now, it is ABS-CBN Sports who is responsible for the broadcasts. And as far as the rights were concerned, I hope that the UAAP will remain a Kapamilya for an extended period of time.

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