Love in the Moonlight Rerun Adds to ABS-CBN’s Death Slot Problems

The mess that is ABS-CBN’s 5:00 p.m. weekday slot continues.

Beginning today, the Kapamilya network will re-air the Koreanovela ‘Love in the Moonlight’ in its so-called ‘death slot’. The series originally aired on Primetime Bida from March 6 to May 5, 2017, spanning 43 episodes.

Unlike its original run which was seen in every household in the country, ‘Love in the Moonlight”s rebroadcast will only be seen in Metro Manila, select regional areas and on digital, cable and satellite subscription services. The rest of the country will receive regional versions of ‘TV Patrol’ while the Koreanovela airs at 9:30 a.m. the next day.

The problems surrounding ABS-CBN’s 5:00 p.m. slot has been well-documented in this blog. While ‘TV Patrol”s regional versions are only a part of the issue, there are other concerns that jeopardize this timeslot.

As stated earlier, programs that are affected by the broadcast of regional ‘TV Patrol’ are aired the following morning at around 9:00 or 9:30 a.m. Unfortunately, not all shows were aired in full.

In the last two Junes, both ‘We Will Survive’ and ‘Legend of the Blue Sea’ saw numerous episodes preempted due to the NBA Finals. To make matters worse, those preempted episodes were never aired at all in ABS-CBN’s regional stations, leaving non-iWanTV subscribers perplexed and unsatisfied

If ABS-CBN were smart enough to realize these issues, they would have done these three things:

1. Air ‘O Shopping’ as permanent filler.
2. Bring News and Current Affairs shows back to the 5:00 p.m. slot (with a replay after ‘Bandila’ to satisfy the rest of the country).
3. Produce a Metro Manila version of ‘TV Patrol’.

But as it stands, ABS-CBN is simply too stubborn to resist change in its approach. They somehow rectified that with a rerun of the Koreanovela ‘Love in the Moonlight’ (as reruns are considered filler), but still, it would mean sacrificing success in favor of short-term fixes.

There is still time for ABS-CBN to correct whatever issues they face every weekday afternoon. That said, viewers can only hope for the best, no matter how slim it may be.

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Resolving ABS-CBN’s 5 O’Clock Problem

Weekdays at 5:00 p.m. has spelled trouble for ABS-CBN.

And it has been that way since mid-April, when ‘We Will Survive’ was demoted from Primetime Bida to Kapamilya Gold to make way for ‘My Super D’. Now that both series will end this Friday, ABS-CBN must resolve this ongoing problem that is the 5:00 p.m. slot as soon as possible.

Looking at the root of this situation, it is clear that by the time the clock strikes 5:00 p.m. (17:00 in military terms), not every area in the country will receive the same program. Instead, what most provincial areas receive is their dialect-based version of ‘TV Patrol’, which focuses on news in a particular region or province.

The affected program (currently ‘We Will Survive’) was then aired the next morning at 9:00 a.m. Unfortunately, during the network’s broadcast of the 2016 NBA Finals in June, the series was preempted at times, and those without iWanTV subscription were left scratching their heads wondering why those episodes never aired.

To make matters worse, by the time ‘Magandang Buhay’ was bumped to 8:00 a.m. on June 21, the final 30 minutes of the talk show was preempted just to make way for the said affected program. Something is not quite right.

The end result of this was that ‘We Will Survive’ endured inconsistent ratings since its demotion to Kapamilya Gold. That said, with this timeslot considered a trouble spot, teleseryes should be off-limits going forward.

As of today, ABS-CBN has confirmed that the returning ‘Minute to Win It’, to be hosted by Luis Manzano, will take over the soon-to-be vacated timeslot of ‘My Super D’. Which leaves the 5:00 p.m. slot up for grabs, and for ABS-CBN to resolve this problem, one program would be better off airing.

Enter the ‘O Shopping’ program block. Usually airing during the wee hours of the morning, the said program should pose no threat to ABS-CBN’s overall programming when it airs at 5:00 p.m., simply because it is merely a filler show.

That said, its presence will mean a lot to ABS-CBN in the long-term. ‘Magandang Buhay’ will now be aired for a full 90 minutes in all areas, while preempting a program for ‘TV Patrol’ in the regions will no longer carry a risk factor ratings-wise.

Still, it is up to ABS-CBN management to convince themselves of a change in strategy. If they decided to once again air a teleserye at 5:00 p.m. (‘The Greatest Love’ is being pegged as a replacement for ‘We Will Survive’), then good luck in trying to be more consistent in the ratings.

Hopefully ABS-CBN does something right here. This is one important issue to address.

ABS-CBN to Air NBA Finals Game 7 Live

Game 7 of the 2016 NBA Finals will indeed air LIVE on ABS-CBN Channel 2, preempting ‘Magandang Buhay’ and the premiere of ‘Kuroko’s Basketball’ season 3. (Promotional photo courtesy of ABS-CBN)

ABS-CBN is finally doing something right for once.

Game 7 of the 2016 NBA Finals, according to ABS-CBN, will be aired LIVE. But since the game will be held on a Sunday in the United States (Monday in the Philippines), the game time will be at 8:00 a.m. Manila time, an hour earlier than usual.

Circumstances like this warrant a delayed telecast because of the presence of ‘Magandang Buhay’. But with Game 7 of the NBA Finals obviously the most important game of the season, ABS-CBN finally decided to give in to the viewers’ demands.

Thus, ‘Magandang Buhay’, along with the premiere of ‘Kuroko’s Basketball’ season 3, will be preempted for today, and the NBA Finals will air LIVE on Channel 2. It will still be called in-studio by Boom Gonzalez, Ronnie Magsanoc and Benjie Paras, among others, alongside TJ Manotoc on location in Oakland, California.

Basketball TV and NBA Premium TV will also simulcast Game 7 of the Finals with English commentary via ABC in the United States. There will also be a live viewing party at the NBA Cafe in SM Aura, Taguig.

The 2016 NBA Finals pits the Cleveland Cavaliers, led by LeBron James, and the Golden State Warriors, led by Stephen Curry. The Warriors seek to win back-to-back titles and validate their record-breaking 73-win season, while the Cavaliers look to end a 52-year title drought for Cleveland with their first championship.

The Warriors initially led the NBA Finals 3-1. But thanks to a pair of 40-point games by LeBron James, the Cavaliers were able to force a Game 7, and will now try to become the first team in NBA history to win the championship after trailing 3-1.

Replay of Game 7 will be later tonight at 10:30 p.m. on ABS-CBN Sports+Action, with another replay to be aired on an undetermined time tomorrow morning. Basketball TV and NBA Premium TV will re-air Game 7 at 7:00 p.m.

Yan ang Morning Demoted Due to Low Ratings

It’s been a rough first month for ‘Yan ang Morning’.

Through four weeks and 19 episodes, the GMA talk show’s national ratings average was a paltry 6%. Making matters worse for Marian Rivera and company is that ‘Yan ang Morning’ is outperformed at times by ‘Magandang Buhay’, another recently unveiled morning talk show produced by rival ABS-CBN.

The poor ratings of ‘Yan ang Morning’ forced GMA to make an adjustment starting today. From its original timeslot of 10:45 a.m., ‘Yan ang Morning’ will be demoted to an earlier timeslot of 9:30 a.m.

In turn, GMA’s Asianovelas (collectively known as Heart of Asia Mornings) will be moved much later. Starting at 10:30 a.m., this will be the lineup for Heart of Asia Mornings.

• 10:30 a.m. – Mako Mermaids
• 11:00 a.m. – High School Love On

The two series will air their final episodes tomorrow morning. Then on Wednesday, June 1, a pair of Koreanovelas will premiere on Heart of Asia Mornings, with ‘Secret Hotel’ taking over ‘Mako Mermaids” timeslot followed by ‘I Heart U Doc’ in ‘High School Love On”s place.

Despite the timeslot change, ‘Yan ang Morning’ will still be up against ‘Kapamilya Blockbusters’, not to mention the upcoming 2016 NBA Finals that will be aired on a delayed basis on ABS-CBN. That said, it’s still going to be a tough challenge for ‘Yan ang Morning’ to keep up since they’re facing the same programs they’re up against before.

Perhaps GMA should consider this proposal. In order for ‘Yan ang Morning’ to perform well, they need to sacrifice the final 30 minutes of ‘Unang Hirit’, then move the former to 7:00 a.m., so as to have a chance at winning.

Not only does ‘Yan ang Morning’ air much earlier, it also gives them a head-start over ‘Magandang Buhay’, and in the process, enables GMA to keep their high-rating animes in the same timeslot. Seems easy enough given GMA’s penchant for cost-cutting in recent months.

It remains to be seen if the new timeslot will pay off for ‘Yan ang Morning’. For now, though, give them a chance to thrive.