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Epic Fail: GMA Airs Teleseryes on SONA Day

It was mostly memorable State of the Nation Address for President Rodrigo Duterte.

The speech lasted a better part of two hours, nearly half of which deviated from the original script and contained some profanity. Most major and minor Philippine television and radio networks went all out to deliver the most comprehensive wall-to-wall coverage of the SONA.

Unfortunately, there is one network that failed to take the SONA seriously. Enter GMA Channel 7.

While most networks were busy dealing with Duterte’s State of the Nation Address, GMA simply stood pat and did virtually nothing. From 2:30 to 4:15 p.m., they aired afternoon teleseryes ‘Ika-6 na Utos’, ‘Impostora’ and ‘Haplos’ on the day of the SONA, an uncharacteristic deviation from more recent years.

Consequentially, when the time to air the actual SONA arrived, ‘Haplos’ was cut short 15 minutes in. After that, Pia Arcangel, not Mike Enriquez, Mel Tiangco and Vicky Morales, was at the scene to present a somewhat brief pre-speech and post-speech report of the SONA.

If that is not enough for Felipe Gozon and company, it was sister station GMA News TV that actually picked up the slack. Channel 11’s coverage, which was anchored by Jessica Soho and Arnold Clavio, was a redemption of sorts for the network after their inability to air an extensive coverage of the SONA the past two years.

Overall, GMA’s decision to air teleseryes on SONA day came back to haunt them. The network’s programming organizers underestimated the SONA’s unpredictable nature, as evidenced by the fact that the SONA ended well before 6:30 p.m.

As a result of the SONA’s lengthy duration, Monday’s episode of ‘Haplos’ was left unfinished, and it remains to be seen if GMA will reair that very episode in full later today. Had they become aware of its unpredictability, they could have preempted all of their afternoon teleseryes and devote themselves to the SONA instead of leaving one of them incomplete.

In the end, GMA’s latest gaffe should be a harsh lesson for everyone involved. One can only hope that they will learn from this mistake and do the right thing come the 2018 State of the Nation Address.

Otherwise, expect more of the same jokes from critics and haters alike. That said, good luck GMA in correcting this failure.

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