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Messed Up: 24 Oras’ Drastic Graphics Overhaul Perplexes Viewers

Welcome to ‘Extreme Makeover: 24 Oras Edition’.

This past week saw an overhaul of ’24 Oras” on-screen graphics. From the looks of it, though, the newscast seems to imitate the styles of one particular news outlet and another news program that airs on GMA.

Flashback to one week ago. This was how GMA’s flagship primetime newscast looked on-screen last time.

Exhibit A: 24 Oras

Exhibit B: 24 Oras Weekend

On Monday, however, GMA News unveiled an updated graphics package for ’24 Oras’. The newscast’s logo is shrunk in size, moved to the right and is now enveloped in a red square, while the headline/detail text box moved to the left and the digital clock was removed in favor of a longer news ticker.

The initial look did not sit well with viewers as the style was obviously copied from CNN and its affiliates (particularly CNN Philippines). Take a look at the comparison below.

Tuesday saw a minor tweak in ’24 Oras” graphics package. The logo and headline/detail text box changed positions, perhaps in response to criticisms surrounding the previous style.

This update stayed that way the following day, but on Thursday, another new wrinkle arrived. The news ticker went from black to blue while the detail box went from red to blue.

For starters, blue is the main color used on GMA’s late-night newscast ‘Saksi’ (see video below). Which makes it all the more perplexing as to why ’24 Oras’ would use a color that is not distinctly theirs.

Finally, ’24 Oras Weekend’ released its update graphics package this weekend. It was almost the same look as the one used the prior week, except that the digital clock was eliminated and the news ticker was recolored blue.

The newly-updated graphics for ’24 Oras’ were part of GMA’s newest deal with Vizrt, in which the network invested P154 million to improve its news operations. It was no secret why the initial update of its graphics were criticized for being CNN-like because CNN also uses Vizrt for its news gathering capabilities.

After all the experimentation, what will GMA News do next to ’24 Oras’ come this week? While viewers wouldn’t care less about the on-air imagery and focus more on the content itself, the lack of uniqueness and consistency in the graphics deserves lots of criticism, and GMA News must settle in with something distinct and different for ’24 Oras’.

It’s up to GMA to do something right for a change. Good luck.

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