#LessThan200Words: On 105.9 Like FM

Retro 105.9 quietly signed off without any publicity. So what are the reasons why this station fell from grace, and how will its replacement Like FM be able to fare in a tough radio environment?

Timow's Turf

(Requested by Rexdel Yabut Mallari. Apologies for the rush writing but the Turf is not done yet.)

THE RUMORS and observations this closing month from PinoyExchange over DWLA 105.9 FM in Metro Manila came true.

Retro 105.9 shut down last Friday without formal notice — despite the warning signs — and is replaced with 105.9 Like FM, for the sixth try (fifth under blocktimer since 2003), the following day. The genre of the newly branded radio station is leaning to adult Top 40 or a mix of current and classic hits.

For the shocked and non-oriented loyal listeners, many reasons why the format change: both neighbors’ (FM2 104.3 and Wish 107.5) rise, dwindling listenership (translating into low revenue), migration of DJs and outstanding and unsettled obligations from the last blocktimer.

Because of that, the aforementioned requester knew the situation will go worse but he made suggestions on who would be…

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Another Revamp for Retro 105.9 DCG-FM?

So much for being No. 1 in the upscale market.

Posted by @anna_garsya
Retro on the highway 💓 pic.twitter.com/BqRRzICFmL

— Retro 105.9 DCG-Fm (@Retro1059DCGfm) April 13, 2017

Once again, Retro 105.9 DCG-FM is making some changes to its menu. For now, the station does not utilize any on-air talent (save for news reporter Karen Wu) and plays automated music instead.

Rumor has it that the station asked its DJs to file their dismissal papers for no reason at all. It is possible that a bad case of declining revenue has something to do with the issue.

However, a later report from a PinoyExchange insider clarified that the dismissal papers are only temporary and that some of the Retro DJs are being brought back as part of a possible revamp of the station. If that is true, then find out what will happen next.

While Retro 105.9 DCG-FM emerged as the top upscale FM radio station in Metro Manila, the emergence of 104.3 FM2 as its main competitor in the classic hits genre made it difficult for Retro to maintain its foothold in the market. As its impending revamp shows, nothing is cast in stone.

Listeners can only hope that Retro 105.9 DCG-FM will find a way to maintain some long-term viability amid increased competition. After all, it will be a shame to see this pioneering station go after all these years building up its reputation as the ‘home of the classics’.

104.3 FM2 Poses New Challenge to Retro 105.9 DCG-FM

Retro 105.9 DCG-FM has a new rival.

Almost three years to the day Retro 105.9 made history as Metro Manila’s first classic hits-oriented radio station, a new network of the same genre began to emerge out of nowhere. On February 2, 104.3 FM2 made its maiden broadcast, with Bong ‘Sonny B’ Aportadera and Carlo ‘Carlo Jose’ Villo sharing the day-to-day operations of the new station.

For those who are not familiar with this station, DWBR 104.3 is owned by the Philippine government via the Philippine Broadcasting Service. Thus, the station is part of an umbrella that includes the People’s Television Network (PTV-4), DZRB Radyo ng Bayan 738, DZSR Sports Radio 918 and DZRM Radyo Magasin 1278.

The station was originally known as 104.3 Business Radio, playing mostly songs of the ‘big band’ era. They also covered business news that cater to affluent citizens, hence the name.

However, on January 15, Business Radio officially left the airwaves after over 30 years in operation. It was clear to Martin Andanar and the PCOO that the station is losing its luster, with its brand of ‘big band’ music getting out of touch with a modern generation of listeners.

As a result, the station underwent a drastic makeover in order to attract a younger audience. Thus 104.3 FM2 was born, with a playlist mainly dedicated to 80s and 90s music.

The establishment of FM2 became a turning point in the classic hits genre of FM radio in the country. While Retro 105.9 DCG-FM remains the premiere source for throwback songs, the emergence of FM2 could pose a threat to their dominance.

That said, listeners now have two options to find the music that they love and grew up with. Not to mention that both stations operate in the daytime and deep into midnight.

The entry of FM2 is only the beginning for Martin Andanar’s rebuilding of the PBS Group. Next up is an unnamed FM station on the 87.5 band, which is still in the testing stage.

Retro 105.9 Gets Younger; Auditions for New Retro Jocks Underway

Auditions for new DJs are ongoing at Retro 105.9 DCG-FM. (Photo credit: Retro 105.9 DCG-FM Official Facebook)

The only classic hits FM station in Metro Manila gets even younger.

No, Retro 105.9 DCG-FM is not bringing back 90s songs on its playlist. Instead, they decided to hold auditions for new DJs in an effort to plug in some holes to their lineup.

Prospects aged 20-25 years old can submit their demos to retrodcgfm@gmail.com, provided that they have the humor and wits to go along with their knowledge and fascination for 70s and 80s music. The latter portion is very important, because there are some younger listeners who appreciate old school music from decades past.

The audition process for new Retro 105.9 jocks are currently underway as of today.

Getting some young and fresh blood should at least relieve the pressure off of the station’s veteran-laden staff. It can also give prospects an opportunity to learn the ins and outs of the industry with some of radio’s greatest voices, such as Joshua, Jimmy Jam, The Triggerman, and Andy Tuna.

The search for the newest Retro 105.9 jocks is a wise move on the part of management. The existing on-air staff aren’t getting any younger, so the need for new talent is a must going forward.