action, anime, cartoon, entertainment, Japan, Philippines, television

The Decline of ABS-CBN’s Team Animazing

Animes on ABS-CBN are suddenly out of commission with the re-airing of classic adapted Japanese cartoons such as ‘Princess Sarah’ and ‘Cedie’. (Photo credit: ABS-CBN)

Hard-hitting animes on ABS-CBN are now a thing of the past.

With new seasons of ‘Naruto Shippuden’ and ‘Kuroko’s Basketball’ still months away from their premiere, ABS-CBN decided to re-air their popular 1990s Japanese adaptations of classic novels on the said block. This despite the fact that they have the backing of sister channel Hero to bring in new animes.

It is clear that Team Animazing, once a formidable rival to GMA’s Astig Authority block, is on the decline. And here are some reasons why.

It all started when ABS-CBN took advantage of ‘Princess Sarah”s renewed popularity on social media by re-airing the series in October. Then in a more desperate move, the Kapamilya network re-aired ‘The Adventures of Tom Sawyer’, ‘Cedie: Ang Munting Prinsipe’ and ‘Dog of Flanders’, much to the dismay of their anime fans.

Worse, ‘Spongebob Squarepants’ continued to air on the said block, even though it is clear no one is in the mood to watch the Nickelodeon icon in Tagalized and heavily edited form.

As a result, Astig Authority overwhelmed Team Animazing in the ratings, even though they were frequently criticized for re-airing old animes regularly. But Team Animazing’s problems go beyond low ratings.

Unlike Astig Authority, which runs for over three hours, Team Animazing is only given half of what the former is allotted. This leads to fewer programs, and worse, heavily edited episodes, which does not bode well with viewers and the anime community in general.

And if there’s anything the Kapamilya anime fans want to blame, it is the presence of Kris Aquino in the mornings. ‘Kris TV’, which is now airing for four years but is struggling for ratings, continue to be honored by the network thanks to Kris’ ‘ironclad’ contract demands.

Team Animazing’s recent slump is only one of several problems that concern ABS-CBN today. That said, for the Kapamilya anime community, it is unfair for ABS-CBN to not commit towards new animes.

What’s the use of Hero if ABS-CBN won’t do favors to their anime fans? This definitely makes no sense.

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anime, cartoon, entertainment, Japan, Philippines, television

ABS-CBN Takes the GMA Route in Re-Airing Princess Sarah

Once a rival, always a rival.

ABS-CBN recently announced that the popular children’s anime ‘Princess Sarah’ (Filipino title ‘Sarah, Ang Munting Prinsesa’) will be re-aired on the Animazing block starting October 13. The series, based on the Frances Hodgson Burnett novel ‘A Little Princess’, was first aired in Japan in 1985, and was later picked up by ABS-CBN in the early 90s.

The rebroadcast of ‘Princess Sarah’ was intended to capitalize on the recent popularity of internet memes that are related to the series. Most of the memes focus on Sarah, Becky, and potatoes.

In addition to ‘Princess Sarah’, ‘Marcelino Pan Y Vino’ will also be re-aired on Animazing. The two shows’ timeslots will be announced within the weekend.

In a reversal of roles, ABS-CBN is beginning to copy rival GMA’s own style of re-airing old animes in the early morning slot. And a lot of it has to do with their lack of success in this particular viewership period.

Whether it is Kantar or AGB Nielsen, ABS-CBN always falls prey to a more unconventional approach that GMA employs in this slot (sorry ‘Kris TV’ viewers). Even though GMA’s rebroadcasts of old animes deserve a whole lot of criticism, the fact that anime loyalists continue to enjoy such shows over and over again attests to their continued success.

On the other hand, new animes (or new seasons of existing animes) on ABS-CBN failed to garner any viewership, mainly due to constant preemptions in favor of events like the recently concluded 2014 FIBA Basketball World Cup. Worse, the Tagalized ‘Spongebob Squarepants’ and ‘Mr. Bean’ are heavily edited, giving additional reason for viewers to tune out.

As a result, ABS-CBN decided to do the most unthinkable way possible, by re-airing ‘Princess Sarah’ and ‘Marcelino Pan Y Vino’. In doing so, they realized that in order to win back viewers in this timeslot, they need to copy someone else’s style and re-air some of their classic animated series, something that GMA has always been doing for years.

Whether or not they will succeed in the imitation of another station’s style remains to be seen. But for ABS-CBN, desperation is starting to sink in.

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