anime, entertainment, Japan, Philippines, television

GMA’s Astig Authority a Sinking Ship Thanks to Magandang Buhay

How the mighty have fallen.

The past few days have not been kind to GMA’s Astig Authority block, and it showed in the recent ratings posted by the more ‘national’ Kantar firm. As seen in these figures below, it is clear that the block has lost the interest of the public while rival ‘Magandang Buhay’ is beginning to gain momentum with each passing episode.

February 27, 2017

Magandang Buhay (8.1%) vs. Ghost Fighter (5.9%) / Pokemon Xy (6.7%) / Bleach (7.3%)

March 6, 2017

Magandang Buhay (7.5%) vs. Ghost Fighter (5.9%) / Pokemon Xy (6.7%) / Bleach (7.1%)

March 13, 2017

Magandang Buhay (8.2%) vs. Ghost Fighter (6.3%) / Pokemon Xy (6.9%) / Bleach (7.5%)

March 14, 2017

Magandang Buhay (8.3%) vs. Ghost Fighter (5.8%) / Pokemon Xy (6.5%) / Bleach (6.9%)

March 15, 2017

Magandang Buhay (7.8%) vs. Ghost Fighter (5.7%) /  Pokemon Xy (6.9%) / Bleach (6.7%)

So what is the common denominator in these five episodes? Basically ‘Magandang Buhay”s guests came from ABS-CBN’s three top-rated shows in ‘It’s Showtime’, ‘Ang Probinsyano’ and the recently concluded ‘Pinoy Big Brother: Lucky 7’, and the constant top-notch performances of the three shows carried over to the former.

On the other hand, anime’s declining interest on free-to-air television is hitting Astig Authority hard. The fact that Filipino anime fans are moving over to cable and internet for their anime needs, not to mention GMA’s constant overreliance on old anime, is something that the network has yet to realize at this point.

One can only look at ABS-CBN’s controversial decision to cease airing anime in June of last year. The only difference here is that ABS-CBN has the digital TV channel Yey! and the cable channel Hero to back them up, whereas GMA doesn’t have the benefit of sister cable channels to constantly commit to a variety of anime.

Speaking of relying too much on reruns, GMA just announced that a long-awaited Filipino redub of ‘Voltes V’ (voiced by young GMA stars) will hit the airwaves next Monday. This should only make things worse for Astig Authority, as the classic Japanese mecha anime has been re-aired multiple times since 1977.

That said, unless GMA plans a new programming strategy, the slumping fortunes of Astig Authority may continue to last for a longer period. For a network once proud of bringing successful anime titles to the Filipino mainstream, this is unacceptable to say the least.

In the end, GMA must accept reality and move on, because airing anime on free TV is no longer a thing at this point (unless you’re TV5 and you’re willing to bring new animes with it). No offense, but the time is now for GMA to have something else to offer every weekday morning.

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anime, entertainment, fantasy, Philippines, Sports, television

Animes Return to ABS-CBN, But Problems Still Persist

ABS-CBN’s Team Animazing was dealt a huge blow with the pullout of ‘Haikyuu!!’. A new timeslot for the said anime is still to be determined. (Photo credit: ABS-CBN Animation Official Facebook)

ABS-CBN’s Team Animazing is back, but more problems await them.

Just one week into its run, ABS-CBN abruptly decided to remove the volleyball-themed anime ‘Haikyuu!!’ from the Umaganda lineup. In its place was the re-run of ‘Wansapanatym”s ‘My App Boyfie’, which currently airs as part of the seasonal version of ‘Wansapanatym’ called ‘WansapanaSummer’.

The pullout of ‘Haikyuu!!’ leaves ‘Naruto Shippuden’ as the lone remaining anime on the Umaganda block. The latter now airs after ‘Kris TV’, displacing the Filipino-dubbed Nickelodeon cartoon ‘Spongebob Squarepants’ in the process.

This sudden decision by ABS-CBN left anime fans boiling with anger. Reactions were overwhelmingly negative on social media, with some netizens questioning the motives behind ABS-CBN’s puzzling move.

Though ABS-CBN did promise to air ‘Haikyuu!!’ on a new timeslot soon (along with a new season of ‘Kuroko’s Basketball’), the bad blood over the pullout remains fresh from the minds of the Kapamilya anime fans. It was an unwise move on the part of ABS-CBN, simply because of the wrong timing surrounding the change.

The ‘Haikyuu!!’ row was the latest in a series of discouraging decisions involving ‘Team Animazing’. Just recently, ABS-CBN temporarily pulled out ‘Team Animazing’ in favor of Japanese adaptations of classic stories such as ‘Princess Sarah’, Cedie: Ang Munting Prinsipe’ and ‘The Adventures of Tom Sawyer’.

For Kapamilya anime fans, the situation is simply demoralizing.

Things will only get worse once the NBA playoffs begin. ABS-CBN is expected air some playoff games on a delayed basis within the next two months, so anime fans will have to wait a little bit longer.

Right now, though, the pain of ‘Haikyuu!!’s sudden disappearance will have to be endured. Fans can only hope that the pain will dissipate once the Kapamilya network announces a new schedule for the said anime.

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