drama, entertainment, Korea, Philippines, television

Love in the Moonlight Rerun Adds to ABS-CBN’s Death Slot Problems

The mess that is ABS-CBN’s 5:00 p.m. weekday slot continues.

Beginning today, the Kapamilya network will re-air the Koreanovela ‘Love in the Moonlight’ in its so-called ‘death slot’. The series originally aired on Primetime Bida from March 6 to May 5, 2017, spanning 43 episodes.

Unlike its original run which was seen in every household in the country, ‘Love in the Moonlight”s rebroadcast will only be seen in Metro Manila, select regional areas and on digital, cable and satellite subscription services. The rest of the country will receive regional versions of ‘TV Patrol’ while the Koreanovela airs at 9:30 a.m. the next day.

The problems surrounding ABS-CBN’s 5:00 p.m. slot has been well-documented in this blog. While ‘TV Patrol”s regional versions are only a part of the issue, there are other concerns that jeopardize this timeslot.

As stated earlier, programs that are affected by the broadcast of regional ‘TV Patrol’ are aired the following morning at around 9:00 or 9:30 a.m. Unfortunately, not all shows were aired in full.

In the last two Junes, both ‘We Will Survive’ and ‘Legend of the Blue Sea’ saw numerous episodes preempted due to the NBA Finals. To make matters worse, those preempted episodes were never aired at all in ABS-CBN’s regional stations, leaving non-iWanTV subscribers perplexed and unsatisfied

If ABS-CBN were smart enough to realize these issues, they would have done these three things:

  1. Air ‘O Shopping’ as permanent filler.
  2. Bring News and Current Affairs shows back to the 5:00 p.m. slot (with a replay after ‘Bandila’ to satisfy the rest of the country).
  3. Produce a Metro Manila version of ‘TV Patrol’.

But as it stands, ABS-CBN is simply too stubborn to resist change in its approach. They somehow rectified that with a rerun of the Koreanovela ‘Love in the Moonlight’ (as reruns are considered filler), but still, it would mean sacrificing success in favor of short-term fixes.

There is still time for ABS-CBN to correct whatever issues they face every weekday afternoon. That said, viewers can only hope for the best, no matter how slim it may be.

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drama, entertainment, Korea, Philippines, television

Asianovelas Goblin and Legend of the Blue Sea to Premiere Monday on ABS-CBN

The revenge of the Kapamilya Asianovela continues.

On Monday, ABS-CBN will premiere not one, but two Asianovelas on the same day. The two series are as follows:

Legend of the Blue Sea

Starring Lee Min-ho and Jun Ji-hyun, ‘Legend of the Blue Sea’ tells the love story of a con-artist and a mermaid who travels across the ocean to find him. The series aired in its native Korea from November 2016 to January 2017 and earned six SBS Drama Awards.

‘Legend of the Blue Sea’ also spawned a soundtrack album starring some of Korea’s top artists. More importantly, the series is aired in syndication in select Asian countries, the United States, and Canada.

Goblin

Best known in its native Korea as ‘Guardian: The Lonely and Great God’ and known internationally as ‘Goblin’, this drama tells the story of an immortal goblin who, along with an amnesiac grim reaper, takes care of the afterlife and evaluates all souls who pass here. However, a woman with an innate ability to see ghosts soon falls in love with the goblin and ended up becoming engaged with him.

The series stars Gong Yoo, Kim Go-eun, Lee Dong-wook, Yoo In-na, and Yook Sung-jae. It ran from December 2016 to January 2017 and was popular (though controversial at times) in both Korea and international markets.

‘Legend of the Blue Sea’ will be assigned to the Kapamilya Gold block replacing ‘Minute to Win It’, while ‘Goblin’ will be placed on Primetime Bida’s final slot to replace ‘Love in the Moonlight’. While ‘Goblin’ will have no problems filling in on primetime, ‘Legend of the Blue Sea’ will have their hands full considering that not all areas will receive the Koreanovela at the same time.

Nevertheless, the premiere of two Kapamilya Asianovelas this Monday should add more excitement to KDrama fans. After several years of on-and-off Koreanovelas, all signs indicate that ABS-CBN’s FTHA (First and True Home of Asianovelas) slate is back in business.

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drama, entertainment, Korea, Philippines, television

Love in the Moonlight Marks Return of Asianovelas to ABS-CBN Primetime Bida

For the first time in nearly two years, a Koreanovela will occupy the penultimate slot on ABS-CBN’s Primetime Bida.

Tonight will mark the premiere of the popular Korean series ‘Love in the Moonlight’, starring Park Bo Gum and Kim Yoo Jung. The series enjoyed an impressive run in its native Korea, and it won a number of awards such as Best Couple, Best Excellent Actress, and Best Actor awards in the 2016 KBS Drama Awards.

Prior to ‘Love in the Moonlight’, Primetime Bida has not had a Korean drama since ‘My Lovely Girl’, whose last episode was aired in June 2015. In between, two seasons of ‘Pinoy Big Brother’ (737, Lucky 7), the teleserye ‘You’re My Home’, and the American series ‘Jane the Virgin’ were aired on that slot.

‘Love in the Moonlight’ is just one of several Korean dramas whose rights were acquired by ABS-CBN a few weeks ago. Others in the pipeline include  ‘Legend of the Blue Sea’, ‘Hwarang’, ‘Goblin’, ‘Weightlifting Fairy Kim Bok-joo’, ‘W’ and ‘Doctors’.

In premiering ‘Love in the Moonlight’, ABS-CBN crushed the notion that Asianovelas on Channel 2 were essentially extinct. Their last Korean drama was ‘My Love Donna’ last year, and many thought the network finally moved on from the genre once sister channel CineMo began to import its own set of Koreanovelas later that year.

Instead, ABS-CBN surprised many, including Koreanovela fans, by acquiring the aforementioned hit Korean dramas. And considering how rival GMA loaded themselves up with more Asianovelas (including those airing on sister station GMA News TV), ABS-CBN made it clear that they are still indeed the ‘First and True Home of Asianovelas’.

The question now is whether or not ‘Love in the Moonlight”s success in Korea will translate over to the Philippines. With ABS-CBN having not aired a Koreanovela on primetime in nearly two years, this will be a huge test to see if their decision to bring them back is all worth it.

‘Love in the Moonlight’ airs weeknights after ‘A Love to Last’ on ABS-CBN Primetime Bida.

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cable TV, drama, entertainment, Korea, Philippines, television

ABS-CBN Koreanovelas Find a New Home

Koreanovelas on ABS-CBN find a new partner in CineMo!. After ‘Blood’, the second Koreanovela on CineMo!, ‘You’re All Surrounded’, begins this Sunday. (Publicity photo courtesy of ABS-CBN)

The relocation of Koreanovelas on ABS-CBN is now underway.

With the flagship Channel 2 no longer committed to broadcast Koreanovelas due to various critical factors (e.g. low ratings, heavily edited content), ABS-CBN decided to move them to another platform. Fortunately, an exclusive channel of the network’s TVPlus platform came to the rescue.

Enter CineMo!, whose foray to the Koreanovela genre began May 1 with the series ‘Blood’. After ‘Blood’ aired its final episode last Sunday, CineMo! followed it up with another Koreanovela, titled ‘You’re All Surrounded’, which will air starting July 10.

If viewers on ABS-CBN were not happy with their harsh treatment of Koreanovelas, then they should feel relieved with CineMo!’s more relaxed approach. Unlike the weekday airing of Koreanovelas on Channel 2, CineMo!’s Koreanovelas air once a week, and on a near-uninterrupted and unedited basis.

This means that viewers will enjoy a more complete, unadulterated and free-flowing Koreanovela experience, something that Channel 2 cannot guarantee due to its stricter programming rules. More importantly, their entry should appease more consumers to purchase the ABS-CBN TVPlus digital box.

ABS-CBN’s most recent Koreanovela on the main Channel 2 was ‘My Love Donna’, which was either cancelled or concluded last April after a run of nearly one month. After the humiliating experience of ‘My Love Donna’, it was clear to ABS-CBN that Koreanovelas, like animes before them, are no longer a good fit to Channel 2’s current plans.

With the presence of digital channels such as CineMo!, ABS-CBN was able to accommodate some of their imported programming to their new digital counterparts. That way, Channel 2 can air more local programming which should satisfy viewers’ appetites.

As far as ABS-CBN is concerned, flexibility matters in this digital age. Now that Koreanovelas on ABS-CBN move to their digital partners, the network’s future becomes brighter than ever, and with a greater emphasis on local programming, expect them to continue their consolidation as the premier broadcast network in the Philippines.

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drama, entertainment, Korea, Philippines, television

Koreanovelas Return to ABS-CBN

What’s going on, ABS-CBN?

In an extremely unusual move, the Kapamilya network decided to bring back Koreanovelas after an eight-month absence. Their newest Koreanovela, ‘My Love Donna’ will air starting this Monday, and will replace ‘And I Love You So’ on the Kapamilya Gold block.

‘My Love Donna’ stars Joo Jin-Mo and Kim Sa-Rang. It will be the first Koreanovela since ‘Let’s Get Married’ and ‘My Lovely Girl’ to air on ABS-CBN.

Bringing back Koreanovelas on ABS-CBN doesn’t make sense. They already have the resources and technology to produce more local programming, so why do they still need to import foreign series when in fact interest in Koreanovelas are declining and there are some Star Magic artists who are waiting for opportunities to shine.

In addition, ABS-CBN is infamous for cutting a lot of good scenes when it comes to foreign dramas, so much so that their runs are shorter than originally indicated (remember ‘Ana Manuela’?). The fact that these dramas are short-term in nature doesn’t help ABS-CBN at all, and it only hurts their viewership whenever they are present.

By bringing ‘My Love Donna’ to Kapamilya Gold, ABS-CBN has made the wrong decision and the wrong time to bring back a Koreanovela. On the same day ‘My Love Donna’ premieres, GMA will bring in a new teleserye, the Andrea Torres-starred ‘The Millionaire’s Wife’, on the very same timeslot (more on that this Monday).

Remember, the Kapuso network only airs Koreanovelas in the morning and evening slots, and on Mondays to Thursdays as well. The presence of ‘Wowowin’ and longer teleseryes means that there is no place for them to add Koreanovelas in the afternoon.

That said, expect ABS-CBN to lose in the ratings with their newest Koreanovela. This is a definite mismatch for the Kapamilya network, and thus, it won’t help them at all.

What was thought to be the ‘end of an era’ for Koreanovelas on the network turned out to be false hope. Yes, ABS-CBN brought back a Koreanovela, but it won’t be long before they stopped airing them anew.

Other Notes: Speaking of Koreanovelas, GMA will have Korean movies every Monday to Thursday at 10:00 p.m. as part of the ‘Heart of Asia Presents’ series. It will replace ‘Temptation’ starting March 14.

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