Thoughts on Jodi Sta. Maria Winning P1 Million on Minute to Win It

Remember the topic about ABS-CBN game shows’ overdependence on celebrities as contestants?

Last night on ‘Minute to Win It: Last Man Standing’, Kapamilya actress Jodi Sta. Maria became a millionaire by completing the ‘Mouth to Mouth’ final challenge. She bested fellow finalist (and Kapamilya resident comedian) Pooh, in the process bagging a total of P1,070,000.

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Congrats ulit Jodi! weeeeeeee! #MTWIJodiskarte https://t.co/YNR0YL6Bhi

A post shared by Minute To Win It (@minutephl) on Sep 19, 2016 at 3:29am PDT

Jodi became the second celebrity to win a million on ‘Minute to Win It: Last Man Standing’. Last July, another Kapamilya actress in Meg Imperial also won P1 million.

It’s a shame to see ABS-CBN win in an unfair manner. Although ‘Minute to Win It: Last Man Standing’ maintains a consistent lead over GMA’s ‘Wowowin’ in the ratings, it is obvious that the good nature of Willie Revillame’s show is making a fool out of Luis Manzano.

Let’s face it, Luis is a great host, no doubt. But he’s no Willie Revillame, whose willingness to give away prizes to deserving and hard-luck individuals despite his past brushes with controversy make him an icon in Philippine game shows today.

The selfish nature of ABS-CBN game shows continue to overshadow its success in general. Looking at Jodi Sta. Maria’s victory last night, two options could be in the offing for her.

These options are:

1. Keep the P1 million prize to herself (a selfish move)
2. Give away the P1 million prize to charitable causes (a selfless move)

To be honest, the second option makes sense. After all, ABS-CBN prides itself in the corporate slogan ‘In the Service of the Filipino’, so why not give it away in order to contribute to society.

Still, it doesn’t change the fact that ABS-CBN is shutting out the Filipino people as far as participation in game shows are concerned. Unless their perception changes, this action will only serve to disrespect the network’s corporate brass.

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ABS-CBN Game Shows a Celebrity Overkill

Since its premiere, ABS-CBN’s version of ‘Family Feud’ has been criticized for relying too much on celebrities, a trend that was previously established in the network’s other game shows. (Screenshot courtesy of ABS-CBN Entertainment Official YouTube)

What happened to the phrase ‘In the Service of the Filipino’?

For many years, ABS-CBN has been able to live up to its iconic slogan by delivering quality programs and services to all Filipinos, both in the Philippines and abroad. However, not all programs are fulfilling its vision.

ABS-CBN’s recent game shows, in particular, are defying the standards that the network set in the early 1990s. Just ask ‘Family Feud’.

Ever since the franchised game show made a well-publicized comeback in early April, ABS-CBN made numerous changes that did not sit well with the loyal viewers from the ABC 5 and GMA days. The most radical of these changes were that of the teams involved, where instead of family members, celebrities from a particular show or group would participate.

With all these revisions in the game’s format, one would rather consider ABS-CBN’s version of ‘Family Feud’ as more of a spinoff rather than a true franchise. Perhaps the name ‘Celebrity Family Feud’ could be more appropriate.

This is not the first time that ABS-CBN frequently used its celebrities in their game shows. Recently, ‘The Singing Bee’, ‘Kapamilya Deal or No Deal’ and ‘Celebrity Playtime’ were known to utilize celebrities more often than not.

With that being said, the Kapamilya network’s regular use of celebrities in their game shows is an insult to what the network stood for. Yes they may be convincing Filipinos to buy a TVPlus digibox or be admired with their love teams such as KathNiel or LizQuen, but an opportunity for them to play games for cash prizes is not in their vocabulary.

While they do give chances to ordinary people in their talent shows (e.g. ‘It’s Showtime’, ‘Pilipinas Got Talent’), it’s not quite the same as giving a jackpot prize to a deserving game show winner. It’s a shame that despite all the revenue they have in their pocket, they don’t seem to share it unless a major calamity happens.

ABS-CBN may be called the Kapamilya network, but this act is not a family-friendly one. Too bad.

It remains to be seen if ABS-CBN will be able to give their loyal viewers a chance to play for cash prizes on ‘Family Feud’ and future game shows. Until then, the best course of action is for the viewers to tune out if it continues to favor celebrities.