The relocation of Koreanovelas on ABS-CBN is now underway.
With the flagship Channel 2 no longer committed to broadcast Koreanovelas due to various critical factors (e.g. low ratings, heavily edited content), ABS-CBN decided to move them to another platform. Fortunately, an exclusive channel of the network’s TVPlus platform came to the rescue.
Enter CineMo!, whose foray to the Koreanovela genre began May 1 with the series ‘Blood’. After ‘Blood’ aired its final episode last Sunday, CineMo! followed it up with another Koreanovela, titled ‘You’re All Surrounded’, which will air starting July 10.
If viewers on ABS-CBN were not happy with their harsh treatment of Koreanovelas, then they should feel relieved with CineMo!’s more relaxed approach. Unlike the weekday airing of Koreanovelas on Channel 2, CineMo!’s Koreanovelas air once a week, and on a near-uninterrupted and unedited basis.
This means that viewers will enjoy a more complete, unadulterated and free-flowing Koreanovela experience, something that Channel 2 cannot guarantee due to its stricter programming rules. More importantly, their entry should appease more consumers to purchase the ABS-CBN TVPlus digital box.
ABS-CBN’s most recent Koreanovela on the main Channel 2 was ‘My Love Donna’, which was either cancelled or concluded last April after a run of nearly one month. After the humiliating experience of ‘My Love Donna’, it was clear to ABS-CBN that Koreanovelas, like animes before them, are no longer a good fit to Channel 2’s current plans.
With the presence of digital channels such as CineMo!, ABS-CBN was able to accommodate some of their imported programming to their new digital counterparts. That way, Channel 2 can air more local programming which should satisfy viewers’ appetites.
As far as ABS-CBN is concerned, flexibility matters in this digital age. Now that Koreanovelas on ABS-CBN move to their digital partners, the network’s future becomes brighter than ever, and with a greater emphasis on local programming, expect them to continue their consolidation as the premier broadcast network in the Philippines.