entertainment, Philippines, television

ABS-CBN, GMA Cancel Each Other’s No. 1 Claims

Once again, ABS-CBN and GMA one-up each other when it comes to television ratings.

For the month of January, both stations staked their own claims as the No. 1 television network in the country. Based on Kantar’s figures, ABS-CBN earned a 42% share over GMA’s 36%, while Nielsen’s figures say that GMA attained a 35% over ABS-CBN’s 33%.

While ABS-CBN claimed to have won the ratings battle in Balance Luzon (45% over GMA’s 36%), Visayas (56% over GMA’s 26%) and Mindanao (48% over GMA’s 31%), GMA’s regional figures showed that the station only won in Urban Luzon (39% over ABS-CBN’s 29%) and Mega Manila (41% over ABS-CBN’s 26%). GMA failed to report on the figures for Visayas and Mindanao because both areas remain a weak point for the network.

On the other hand, ABS-CBN did not report on the figures for the morning and afternoon blocks because of the network’s low ratings in both categories. ABS-CBN claimed victory in the primetime block, while in a separate statement, GMA won in the morning, afternoon and primetime blocks.

As it has been the case for the past several years, the one-upmanship between the two stations continue to be a subject of debate among television fans. But the truth is, even with their claims as the No. 1 station, that doesn’t mean they are better than the other, especially when facilities, revenue, talent and programming quality are considered.

That said, expect the game of wits between ABS-CBN and GMA to continue. At the end of the day, only one can lay claim to being the undisputed No. 1 station in the country.

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