hits, music, Philippines, radio, songs

Going National: Thoughts on the Potential of the Unified MOR Brand

ABS-CBN’s MOR (My Only Radio) FM stations are set to become one national entity.

In a recent press conference led by the DJs of the flagship MOR 101.9 (DWRR-FM) Manila station, they announced that MOR 101.9 and its 16 regional affiliates will join forces together to form MOR Philippines. Via ABS-CBN PR:

“Under MOR Philippines, 17 MOR stations will unite to bring listeners from Luzon, Visayas, and Mindanao one vibe and one sound.”

The press release cited the MOR stations’ strong performance in the ratings as the main reason for the launch of MOR Philippines. For instance, the Manila flagship MOR 101.9 got 33% of the average audience share among all Mega Manila stations in the recent Kantar Media survey.

So what are the possibilities that lie ahead for MOR Philippines? Here are three potential plans for the network.

Simulcast of MOR 101.9 Shows in Other Stations

Simulcasting a Manila radio program in the provinces is nothing new in the Philippines. In fact, on a few occasions, MOR 101.9 sister station DZMM 630 simulcasts some of its newscasts to other ABS-CBN-owned AM stations in the country.

The unified MOR Philippines could also do the same thing on some of its programs. For instance, ‘Dear MOR’ and ‘Heartbeats with Chacha’ are very popular shows in 101.9, and putting them on a nationwide scale via simulcast will only grow their audience further.

Improving the Standard of MOR Provincial Stations

While MOR stations in the provinces performed well in their own right, there is still a need for improvement, especially since MOR Manila is the only one with social media handles throughout. ABS-CBN, being the darlings of social media and the master of constant innovation, could do just that.

Providing each MOR provincial station with its own Facebook, Twitter and Instagram accounts could help broaden their fanbase further. Not only that, upgrading its facilities and strengthening its reach may also enable MOR to penetrate beyond other far-flung areas.

Same Plugs, Same Playlist

In order to live up to the ‘one vibe and one sound’ motto of MOR Philippines, each of the 17 stations will need to have something in common. This means a more ‘national’ station ID for all stations and a more consistent playlist to boot.

Such a reboot will take some time to develop. But when done correctly, MOR 101.9 and its affiliates should flourish with a much-improved beat.

MOR Philippines will be one hell of a rebuilding project that ABS-CBN’s radio division will have to take. It will be interesting to see how this unification of all MOR stations will pay off, so good luck.

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entertainment, reality show, talent show, television

I Can Do That: ABS-CBN’s Latest Foreign Franchised Show

Franchised shows and ABS-CBN continue to be inseparable.

This weekend will be no exception, as the Kapamilya network premieres its latest acquisition. Enter ‘I Can Do That’, ABS-CBN’s newest talent reality show where celebrities perform the riskiest and most imaginative of acts in order to entertain the audience.

‘I Can Do That’ originated in Israel under the watchful eyes of Armoza Formats. Twenty countries, including the United States, have put their own spin on the franchise.

The Philippine franchise of ‘I Can Do That’ will be hosted by Robi Domingo and Alex Gonzaga. The show will be headlined by eight actors known as the I CANdidates: Cristine Reyes, Arci Muñoz, Pokwang, Sue Ramirez, JC Santos, Gab Valenciano, Wacky Kiray and Daniel Matsunaga.

Via ABS-CBN PR, here is how ‘I Can Do That’ is played:

Every week, the I CANdidates will perform extraordinary acts in pairs. The fun begins when different groups of professional performers demonstrate a variety of acts that I CANdidates have never done before.

If the I CANdidates think they can do a certain act, they will make their way down the stairs towards the performers. The first to reach the fourth and last step will be locked in to perform the act and will get to choose the I CANdidate who he or she believes will help him or her give a winning performance.

Given only one week to practice, the I CANdidates should be able to perform their assigned act and entertain the audience.

The weekly winner will be determined based on the combined scores culled from the scores given individually by the iCANdidates and the extra points granted to the winner of the audience vote.

With ‘I Can Do That’ bordering towards improvisation and danger, expect lots of pain and exhaustion from the I CANdidates and the professional performers. This show is definitely not for the weak at heart.

Still, despite the death-defying acts, expect no shortage of entertainment and laughter among the eight I CANdidates. After all, ‘I Can Do That’ is about captivating the audience with every move they make.

‘I Can Do That’ airs Saturdays after ‘MMK’ and Sundays after ‘Rated K’ on ABS-CBN.

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