ABS-CBN Wins All Timeslots Last Monday According to Kantar

Not even AlDub’s much-anticipated primetime debut can stop ABS-CBN from reaching an immaculate record.

On Monday, February 27, all ABS-CBN programs defeated their respective GMA counterparts in the ratings, according to Kantar Media. This includes a rare victory for ‘Magandang Buhay’ (8.1%), as it swept all of GMA’s Astig Authority block (‘Ghost Fighter’ (5.9%), ‘Pokemon XY’ (6.7%) and ‘Bleach’ (7.3%)) and the European fantasy series ‘Wolfblood’ (6.8%).

As always, ABS-CBN’s usual suspects dominate the list, with the network continuing to prevail from late morning to late night. Six of the top ten slots belong to ABS-CBN programs, with ‘Ang Probinsyano”s 42.8% leading the way.

Even the network’s programs in the wee hours earned a victory as well. The 4:00-5:30 a.m. slot was won by ‘O Shopping’ (0.4%) and a rerun of ‘Mga Kwento ni Marc Logan’ (1 %) over ‘Reporters Notebook’ (0.9%), while the 11:45-1:00 a.m. slot was won by ‘Mission Possible’ (1.8%) and ‘O Shopping’ (0.9%) over ‘The 700 Club Asia’ (1.2%) and ‘EZ Shop’ (0.6%) respectively.

But the highlight of the day was the matchup between newcomer ‘Destined to Be Yours’ and ‘My Dear Heart’. The former, starring Alden Richards and Maine Mendoza, entered the night with high expectations, and considering the duo’s popularity in the last two years, the series was poised to get off to a sizzling start.

Instead, it was fellow young star Ria Atayde who turned heads. Her debut as Margaret’s (Coney Reyes) daughter Gia helped ‘My Dear Heart’ defeat ‘Destined to Be Yours’ 29.1 to 20.2%.

And finally, two shows that are normally affected by ABS-CBN Regional’s own programming managed to beat the odds. Both ‘Umagang Kay Ganda’ (5.2%) and ‘Minute to Win It’ (14%) prevailed over ‘Unang Hirit’ (4 %) and ‘Wowowin’ (13.7%) respectively, despite getting preempted by ABS-CBN Regional morning shows and ANR-produced ‘TV Patrol’.

Overall, it was thorough domination on the part of ABS-CBN. No one knows when will this rare wire-to-wire win will take place again, but one thing is for sure: ABS-CBN continues to reign as the Philippines’ top network.

Advertisement

Slow Start for You’re My Home

‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)

It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.

This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.

The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.

The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.

For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.

Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.

Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.

Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.

‘Ipaglaban Mo’ Has Finally Met Its Match

After a promising start, ‘Ipaglaban Mo”s fortunes have taken a dip in recent months. The entry of GMA’s ‘Karelasyon’ only made it worse. (Logo courtesy of ABS-CBN)

After dominating the post-noontime scene on Saturdays for the early part of its run, ‘Ipaglaban Mo”s luck appears to be running out.

Thanks to a rare stroke of genius by GMA management, the renewed success of the newly-revived ‘Ipaglaban Mo’ began to wear thin. A pair of programming moves by the Kapuso network gave ABS-CBN and the father-and-son legal team of Atty. Jose and Jopet Sison a lot to worry about.

In its first two months on the air, ‘Ipaglaban Mo’ made mincemeat of ‘Startalk’, whose return to Saturday afternoons failed to arrest their continuing ratings decline. Then on August 16, 2014, GMA switched the timeslots of ‘Startalk’ and ‘Wish Ko Lang’, and from there, ‘Ipaglaban Mo”s fortunes took a slight dip.

But it was the entry of ‘Karelasyon’ which gave ‘Ipaglaban Mo’ its stiffest challenge yet. After one month, the latter was just lucky to survive on ABS-CBN’s trusted provider Kantar Media, but the same cannot be said on the figures provided by GMA’s own partner AGB Nielsen.

Here is the comparative ratings between ‘Karelasyon’ and ‘Ipaglaban Mo’ according to both AGB Nielsen and Kantar Media.

April 11

Karelasyon (16.5%) over Ipaglaban Mo (8.1%) – AGB Nielsen

Ipaglaban Mo (14.8%) over Karelasyon (11.9%) – Kantar Media

April 18

Karelasyon (17.3%) over Ipaglaban Mo (8.6%) – AGB Nielsen

Ipaglaban Mo (14.7%) over Karelasyon (11.8%) – Kantar Media

April 25

Karelasyon (20%) over Ipaglaban Mo (7.8%) – AGB Nielsen

Karelasyon (13.7%) over Ipaglaban Mo (12.9%) – Kantar Media

May 2

Karelasyon (16.3%) over Ipaglaban Mo (10.3%) – AGB Nielsen

Ipaglaban Mo (16.3%) over Karelasyon (12.6%) – Kantar Media

May 9

Karelasyon (14.1%) over Ipaglaban Mo (10.1%) – AGB Nielsen

Ipaglaban Mo (15.2%) over Karelasyon (12.4%) – Kantar Media

Based on the figures, ‘Karelasyon’ proved to be a thorn on ‘Ipaglaban Mo”s side, at least according to AGB Nielsen. However, the only time ‘Karelasyon’ swept both Kantar and Nielsen to date was on the April 25 episode starring Rocco Nacino and Kris Bernal, defeating the ‘Ipaglaban Mo’ episode starring Andrea del Rosario and Yam Concepcion.

While ‘Karelasyon’ only managed to beat ‘Ipaglaban Mo’ once in Kantar so far, they proved to be a more competent program than the latter’s first two opponents in ‘Startalk’ and ‘Wish Ko Lang’, based on its double-digit rating performances.

That said, it is clear that ‘Ipaglaban Mo’ is no longer the ratings juggernaut it once was. The program’s initial run of dominance is now a distant memory.

‘Karelasyon”s surprising success should only strengthen ‘Ipaglaban Mo”s resolve. A tweak or two is needed to restore ‘Ipaglaban Mo”s former glory, otherwise everything will go ‘Karelasyon”s way.

And that should only concern ABS-CBN even further.

ABS-CBN, GMA Cancel Each Other’s No. 1 Claims

Once again, ABS-CBN and GMA one-up each other when it comes to television ratings.

For the month of January, both stations staked their own claims as the No. 1 television network in the country. Based on Kantar’s figures, ABS-CBN earned a 42% share over GMA’s 36%, while Nielsen’s figures say that GMA attained a 35% over ABS-CBN’s 33%.

While ABS-CBN claimed to have won the ratings battle in Balance Luzon (45% over GMA’s 36%), Visayas (56% over GMA’s 26%) and Mindanao (48% over GMA’s 31%), GMA’s regional figures showed that the station only won in Urban Luzon (39% over ABS-CBN’s 29%) and Mega Manila (41% over ABS-CBN’s 26%). GMA failed to report on the figures for Visayas and Mindanao because both areas remain a weak point for the network.

On the other hand, ABS-CBN did not report on the figures for the morning and afternoon blocks because of the network’s low ratings in both categories. ABS-CBN claimed victory in the primetime block, while in a separate statement, GMA won in the morning, afternoon and primetime blocks.

As it has been the case for the past several years, the one-upmanship between the two stations continue to be a subject of debate among television fans. But the truth is, even with their claims as the No. 1 station, that doesn’t mean they are better than the other, especially when facilities, revenue, talent and programming quality are considered.

That said, expect the game of wits between ABS-CBN and GMA to continue. At the end of the day, only one can lay claim to being the undisputed No. 1 station in the country.

Inauspicious Start for Revamped Kapamilya Gold

Despite tremendous hype surrounding the return of Jolina Magdangal and Marvin Agustin to ABS-CBN, ‘Flordeliza’ failed to make an impact against its counterpart ‘The Half-Sisters’ on its first week. (Photo credit: ABS-CBN)

ABS-CBN’s new-look Kapamilya Gold is off to a slow start.

Ratings from the network’s trusted source Kantar Media showed that last Monday’s pilot episodes of ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ registered a paltry 9.7 and 8.9% figures, respectively. On the other hand, GMA Afternoon Prime counterparts ‘The Half-Sisters’ and ‘Yagit’ earned better marks of 14.9% and 11.6%.

The two shows’ ratings also failed to improve following last Tuesday’s episodes. ‘Flordeliza’ earned an 8.2% mark against ‘The Half-Sisters” 15.5%, while ‘Nasaan Ka Nang Kailangan Kita’ managed a 7.9% rating opposite ‘Yagit”s 11.9%.

And following last Wednesday’s episodes, ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ garnered ratings of 9% and 8.7%, respectively. Meanwhile, ‘The Half-Sisters’ and ‘Yagit’ fared much better with 14.8% and 12.3%.

The struggle has been all too real for Kapamilya Gold. Since ‘Moon of Desire’ ended its run in August, the afternoon block has been on the decline, both in terms of quality and in viewership.

From mid-August to mid-January, ABS-CBN did not produce any local teleseryes for the said block. The vacant slot in between ‘It’s Showtime’ and the News and Current Affairs programs was first filled in by the ill-fated telenovela ‘Ana Manuela’, followed by the movie block ‘Kapamilya Blockbusters’.

The lack of local teleseryes clearly took its toll on Kapamilya Gold. As a result, Afternoon Prime retook control in the ratings, led by the top-rated ‘The Half-Sisters’, and never looked back.

It is clear that both ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ have a lot more work to do in order to match, let alone surpass the ratings of their rivals. The hype surrounding the two shows is undeniable, but unless they back it up with an improved ratings performance, all that hype will go to waste.

That said, it is up to the executives at ABS-CBN to make some improvements for Kapamilya Gold. They are undoubtedly the No. 1 television network today, but it doesn’t mean they are invincible with this weakness.

Note: ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ will be bumped to earlier timeslots in order to make way for the Koreanovela ‘Fated to Love You’, starting today.

Another Lineup Change on GMA, Thanks to The Voice Kids

The season finale of ‘The Voice Kids’, won by Lyca Gairanod, blasted GMA’s rival programs during the weekend of July 28. (Photo credit: ABS-CBN News)

Blame ‘The Voice Kids’ for forcing GMA into another programming change this past weekend.

The final weekend of ABS-CBN’s ‘The Voice Kids’ Season 1 saw Lyca Gairanod win the cash prize of P1-million, a recording contract, a house and lot, and various other prizes. Rounding out the top four are Darren Espanto, Juan Karlos Labajo, and Darlene Vibares, all of whom finished behind Gairanod in percentage of votes.

‘The Voice Kids’ season finale, held at the Newport Performing Arts Theater at Resorts World Manila, was also a ratings winner. Saturday’s performance episode registered a series-high 37.7% national rating, while Sunday’s results episode ended with an equally impressive 37.7%. In Metro Manila, ‘The Voice Kids’ ended their first season with respectably high numbers of 31.8% on Saturday, and 29.2% on Sunday.

Meanwhile, the never-ending timeslot changes on GMA’s weekend lineup continued. In an attempt to counter the expected lengthy performance episode of ‘The Voice Kids’, GMA hastily added ‘GMA Blockbusters’ to its Saturday lineup, weeks after it was replaced by ‘Marian’. As a result, GMA now has five movie blocks on its weekend slate.

Unfortunately, the last-minute change did little to stem the tide. ‘Marian’ only managed ratings of 18.9% (national) and 15% (Metro Manila), while the ‘GMA Blockbusters’ feature film ‘Snakes on a Plane’ ended with a mediocre 22% (national) and 16.1% (Metro Manila).

Against the results episode of ‘The Voice Kids’, GMA’s sitcoms ‘Vampire ang Daddy Ko’ and ‘Ismol Family’ did not fare well either. ‘Vampire’ finished at 10.6% (national) and 11.6% (Metro Manila), while ‘Ismol Family’ mustered ratings of 11.2% (national) and 14.6% (Metro Manila).

Contrary to a recent article written on GMA’s website, this was simply not a fun weekend for the folks inside Timog Avenue. Now the question is, what’s next?

GMA’s soon-to-be-launched reality talent search show, ‘Bet ng Bayan’, is currently on the pre-production stage, with auditions ongoing in various parts of the country. There is a possibility that ‘Bet ng Bayan’ will air every weekend, with the target date for its pilot still unknown.

With ‘Bet ng Bayan’, GMA hopes that they can reverse the course with their latest talent program. Unfortunately, ‘Bet ng Bayan’ will be facing an uphill climb, considering the tremendous strength and consistency of ABS-CBN’s weekend lineup.

For GMA, the saga of weekend changes continues. Sooner or later, they’ll make another change or two. But the truth is, they are slumping, and not even the slightest of changes will help them.