ABS-CBN Sports Erroneously Advertised Game 2 of UAAP Finals as Airing on Channel 2

Ateneo did win after all at UP’s expense.

And it was not even close. Game 2 of the UAAP Season 81 men’s basketball finals ended with a 99-81 score in favor of the Blue Eagles, clinching their tenth championship and eighth in this millennium.

But in the days leading up to Game 2 there was some confusion as to which channels would air the game. A look at ABS-CBN Sports’ Facebook page and it was clear that their social media team screwed up with the announcements.

This post was taken last Tuesday.

Then they made another post hours prior to the game.

The same posts were tweeted on ABS-CBN Sports’ Twitter account, although the latter post was deleted a few hours later. Either way this was a perplexing situation.

The photo stated that Game 2 would be aired on ABS-CBN Channel 2, S+A, via live stream on ABS-CBN Sports’ official website and iWant. However, Channel 2 did not advertise the game at all, and instead aired episode teasers of ‘Kadenang Ginto’, ‘Los Bastardos’, ‘Pinoy Big Brother Otso’ and ‘Meteor Garden’ throughout the morning and early afternoon last Wednesday.

Sure enough, Channel 2 continued on with Kapamilya Gold while Game 2 ended up airing only on S+A. In short, ABS-CBN Sports social media made quite an epic gaffe over the announcement.

Since 2009, ABS-CBN Sports’ contract with the UAAP allowed for at least one game of the Finals to air on Channel 2 (usually on Saturdays). However, Channel 2 ended up airing only Game 1 on most seasons and rarely does the channel air the more compelling Games 2 and/or 3 which are potential championship clinchers.

With the addition of S+A as a secondary option in 2016, ratings of the UAAP finals on Channel 2 saw some precipitous drops, and this year was no exception. Game 1 of the 2018 Finals between Ateneo and UP on Channel 2 only finished with an 11.2% rating, whereas GMA shows ‘Wish Ko Lang’, ‘Imbestigador’ and ’24 Oras Weekend’ posted better numbers.

There are two things that are to blame for Channel 2’s low ratings of the Finals. First, viewers were more accustomed to watching the game on S+A (especially now with the addition of the ABS-CBN TVPlus), and second, Game 1 was not even significant to begin with as there is nothing on the line except the first victory.

That said, with the Finals on Channel 2 experiencing low ratings of late, perhaps ABS-CBN Sports should make some adjustments to the airing schedule. Since Game 1 is not that important, they should look at Games 2 and 3 as potential ratings draws and schedule them on a Saturday so that Channel 2 can join in.

If not, just abandon said practice and air all games on S+A only. That could be a fair deal.

The good news is that the ‘Battle of Katipunan’ UAAP finals attracted many spectators and viewers alike. But unless ABS-CBN does something smarter to make the finals more enticing, expect lower ratings in future games on Channel 2.

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PTV-4’s PFL Coverage in Hot Water

The PFL’s live matches are currently aired on PTV-4, but speaking engagements of President Rodrigo Duterte have often interrupted their coverage. (Logo courtesy of the Philippines Football League)

There is trouble brewing in the Philippines Football League.

The first season of the fledgling soccer league is currently broadcast on government-owned People’s Television Network (PTV-4), but so far, soccer fans were not happy with the network’s treatment of the matches. In more than one instance, live broadcasts of the PFL were rudely interrupted by President Rodrigo Duterte’s speeches to the nation.

As the only government television station, it is always mandatory for PTV-4 to broadcast each and every live appearance of the president. But if it takes place in the middle of a sports event such as the PFL, fans have every right to complain and voice their disapproval to the network.

 

The PFL is a young and promising league, and television coverage is a must for them to gain further awareness from not only the growing soccer community, but also the general public. But with the way that PTV-4 has treated them, there is a possibility that their relationship could end after only a season together.

If PTV-4 were smart enough to realize the advancements in technology, they should have provided the PFL with a free live stream platform so that the matches can continue online with no interruptions. Unfortunately, the network is still on a rebuilding phase as they focus on the improvement of current facilities and nationwide reach.

So where will the PFL go to? There are plenty of options, but there are some pros and cons.

ABS-CBN Sports has had a history of raising the profile of some of the sporting events they broadcast, but with their commitments already too loaded, there may be no room for the PFL to showcase their matches. Sports5, whose previous soccer experience is with the defunct United Football League (UFL), is also an option, but their reach is questionable.

Solar Sports is also a possibility, but their pullout from media giant SkyCable as well as Solar Entertainment’s financial troubles may also come to play. There is also Fox Sports Philippines with three different channels to choose from, but fitting in may be an issue.

As for GMA, don’t think about that anytime soon because Felipe Gozon and company have no interest in returning to the sporting arena full-time. If all else fails, they can stick around with PTV-4, as long as the network improves its approach.

The PFL has a long way to go before becoming the legitimate national soccer league in the Philippines. But to do so, they need the benefit of television to boost their morale, and so far the start has been anything but impressive.