ABS-CBN TVPlus Sales Reach 5 Million Units

Five million and counting.

ABS-CBN announced this week that sales of the groundbreaking ABS-CBN TVPlus black box has reached the 5-million mark. This will put the network on track to meet the six-million sales target by the end of the year.

The steady growth of ABS-CBN TVPlus can be attributed to its low price, availability of several digital-exclusive TV channels and clearer picture quality. The boxes only cost P1499 and with a corresponding ABS-CBN Mobile SIM card, consumers can access exclusive ABS-CBN digital channels in CineMo, Yey!, Knowledge Channel, DZMM TeleRadyo and Kapamilya Box Office (KBO).

While ABS-CBN TVPlus is mainly used at home, some public and private vehicle owners have also invested on the device to improve picture quality in their TV screens while on the go. Although ABS-CBN discourages the use of TVPlus in automobiles, it did not stop vehicle owners from trying to improve the viewing experience of riders.

TVPlus is currently available in 15 key locations, mainly concentrating in the Greater Manila Area, Cebu, Bacolod, Iloilo, Cagayan de Oro, Davao, Benguet and Pangasinan. ABS-CBN is also looking to expand the current coverage area that TVPlus encompasses, with the announcement coming in the near future.

ABS-CBN also launched a new generation TVPlus box that is only available in Cebu and Davao. Sold for P2999, it now comes with a wifi stick that will enable customers to access the internet through ABS-CBN Mobile.

So far, the lack of competition in the digital TV sector has enabled ABS-CBN TVPlus to pull away in terms of sales. However, rivals GMA Network and Solar Entertainment are currently in the process of creating their own digital devices, which means that in a few years, one expect a dogfight between the three broadcast giants and their digital TV offerings.

For more information on ABS-CBN TVPlus, click this highlighted link.

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TVplus Sells 2 Million Units, Plus GMA Continues DTT Preparations

A cheaper price tag of P1499 and the expansion to other key areas in the country helped ABS-CBN TVplus reach the two million mark. (Photo credit: ABS-CBN)

The ABS-CBN TVplus black box continues to sell like pancakes.

Parent company ABS-CBN recently announced that the sale of the TVplus box has reached two million units, thus surpassing its year-end target. The swift rise in sales was helped by the product’s cheaper price tag of P1499 (originally P2500, then P1999), as well as national expansion to key regions in the country.

ABS-CBN CEO and president Carlo Katigbak shared his enthusiasm for the TVplus box. According to Katigbak,

ABS-CBN TVplus continues to improve the Filipino’s viewing experience though digital quality broadcast and a transformative entertainment experience by offering more choices of channels and even opportunities to watch special TV events, greatly supporting our mission to serve the Filipino people.

Launched in February 2015, ABS-CBN TVplus carries a select number of major free TV networks, including ABS-CBN and S+A. It also carries ABS-CBN’s exclusive digital channels Yey!, CineMo, Knowledge Channel, and DZMM TeleRadyo, as well as pay-per-view channel Kapamilya Box Office (KBO).

Meanwhile, rival network GMA continues its planned transition to digital television. The network revealed that it plans to invest P416 million on transmitter facilities to aid in the migration process.

Previously, GMA announced its plan to invest P1.5 billion on digital equipment, which was lower than the P3 billion that ABS-CBN spends for its own digital migration. GMA also unveiled a prototype of its upcoming digital television product, which is expected to combine the capabilities of a digital receiver and a set-top box.

While ABS-CBN continues to make strides in the development of its digital television arm, it is clear that GMA is taking things slow. Considering that the Kapuso network has had a history of questionable investments and a poor management reputation, Felipe Gozon’s ‘conservative’ approach may be the hopeful solution for now.

Still, with the target towards shutdown of analog broadcasts in 2019 within reach, GMA may not have enough time to deal with the impending migration. Sooner or later, the Kapuso network must act now, otherwise every household may end up with an ABS-CBN TVplus box, leaving GMA with little room to grow.