drama, entertainment, Philippines, television

‘Sirena Wars’ End Prematurely

The ‘Sirena Wars’ between ‘Dyesebel’ and ‘Kambal Sirena’ was dominated by the former.

Tonight on GMA Telebabad, the much-awaited value-oriented drama series ‘Nino’ will make its primetime debut. But instead of premiering on the timeslot vacated by ‘Carmela’, GMA decided to make a programming change.

‘Nino’ was placed on the timeslot following ’24 Oras’, essentially following the same formula used by ABS-CBN in series such as ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’. It also meant that the so-called ‘Sirena Wars’ waged between the Kapuso network’s ‘Kambal Sirena’ and ABS-CBN’s own adaptation of ‘Dyesebel’ had to end with this timeslot change, as ‘Kambal Sirena’ was moved at a later time opposite ‘Ikaw Lamang’.

The ‘Sirena Wars’, which lasted from March 17 to May 23, overwhelmingly favored ‘Dyesebel’ in the ratings. According to TNS Kantar’s figures, ‘Dyesebel’ consistently registered a double-digit winning margin over ‘Kambal Sirena’, with the former’s ratings reaching 30% or better against the latter’s 16% or lower average. Over at AGB Nielsen, the margin was close to nearly 5%, but it still favors ‘Dyesebel’ over ‘Kambal Sirena’, albeit by lower scores compared to Kantar’s.

‘Dyesebel’ was also a hit among social media netizens, with hashtags and topics related to the series consistently ranking among the top trends on Twitter. The same cannot be said for ‘Kambal Sirena’, however.

To GMA’s credit, ‘Kambal Sirena’ managed to hold its own against ‘Dyesebel’. While the series was outplayed by ‘Dyesebel’ in the ratings, it enabled Louise delos Reyes to continue improving her acting prowess, in what is only her second lead role in primetime. And while Anne Curtis remains among primetime’s top female stars, there is no question that delos Reyes is a formidable primetime actress herself, and has a bright future ahead of her.

But in the end, GMA needed a change. Realizing that ABS-CBN was successful in airing ‘May Bukas Pa’, ‘100 Days to Heaven’ and ‘Honesto’ after news programs, GMA decided to move ‘Kambal Sirena’ to a later timeslot and place ‘Nino’ instead. However, it remains to be seen whether or not ‘Nino’ will match, if not surpass the success of ABS-CBN’s value-oriented teleseryes.

Beginning tonight, both ‘Kambal Sirena’ and ‘Dyesebel’ will continue to air on primetime. But the ‘Sirena Wars’ is no more. And it was fun while it lasted.

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drama, entertainment, Philippines, television

Kambal Sirena, Dyesebel Won’t Begin Simultaneously

GMA’s Kambal Sirena begins its run a week ahead of ABS-CBN’s Dyesebel. (Photo courtesy of Bida Kapamilya)

The so-called ‘Sirena Wars’ on Philippine television will have to wait for another two weeks, as both GMA and ABS-CBN set their final episode dates for ‘Adarna’ and ‘Honesto’.

‘Adarna’, the fantaserye starring Kylie Padilla, airs its final episode tomorrow. Airing since November 18, 2013, ‘Adarna’ was supposed to revive GMA’s tried and tested fantaserye genre that has worked for them in the mid-2000s. Unfortunately, the show failed to surpass expectations, due to the fact that a rival teleserye is superbly dominant in its timeslot.

That teleserye happened to be ‘Honesto’, which has been consistently atop the primetime ratings since its debut. Its superior ratings also translated into high trending figures in social media, with hashtags related to the show leading Twitter’s trending topics. The Raikko Mateo-starred series first aired on October 28, and will air its final episode on March 14.

The two series will be replaced by ‘Kambal Sirena’ and ‘Dyesebel’ respectively. The former, an original concept of the Kapuso network, will star Louise delos Reyes, while the latter, acquired by the Kapamilya network from Mars Ravelo’s estate, will star Anne Curtis.

Hype between the two series began last December, as both networks revealed the initial teasers for their respective mermaids. But while GMA began to heavily promote ‘Kambal Sirena’ during the months of January and February, ABS-CBN was slow to promote ‘Dyesebel’ as it continued to focus on its highly-rated programs ‘Honesto’ and ‘Got to Believe’. Nevertheless, viewers were salivating at the prospect of two mermaid-based series facing each other on primetime.

Both ‘Kambal Sirena’ and ‘Dyesebel’ will feature an equally stellar supporting cast. In ‘Kambal Sirena’, Aljur Abrenica will star as the leading man, while Wynwyn Marquez serves as the main villain. The series will also star Mickey Ferriols, Angelika dela Cruz, Gladys Reyes, Tessie Tomas, Mike Tan, Pancho Magno, Polo Ravales, Lotlot de Leon, Rich Asuncion, and Chanda Romero.

In ‘Dyesebel’, Sam Milby and Gerald Anderson will play the leading men, while Andi Eigenmann takes on a villainous role. Portraying supporting roles in the series will be Dawn Zulueta, Eula Valdes, Gabby Concepcion, Zsa Zsa Padilla, Bangs Garcia, David Chua, Ai Ai delas Alas, Neil Coleta, Young JV and Ogie Diaz.

While ‘Kambal Sirena’ and ‘Dyesebel’ won’t begin at the same time, the rivalry between the two mermaid-based series will be something to look forward to. And it should add spice to what has been an already heated rivalry between the two major networks.

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drama, entertainment, Philippines, television

‘Adarna’ Bumps ‘Genesis’ Off the Leadoff Spot

GMA’s new teleserye ‘Adarna’ will be Kylie Padilla’s first lead role in a primetime series.

Tonight’s GMA Telebabad lineup will have one change. ‘Adarna’, topbilled by Kylie Padilla and Geoff Eigenmann, will replace the recently concluded ‘Kahit Nasaan Ka Man’. However, the program’s debut will also demote the Dingdong Dantes starrer ‘Genesis’ off the leadoff spot.

As it turned out, ‘Genesis’ was demoted amid its sensitivity towards its ‘end of the world’ storyline and the popularity of ABS-CBN‘s ‘Honesto’. Right now the Philippines is still recovering from the damage of Typhoon Haiyan (Yolanda), and it may not be good to follow a news program like ‘24 Oras‘ with a sci-fi Armageddon-based story of ‘Genesis’. The demotion should make sense because a possible public relations disaster would take place had ‘Genesis’ remained as the leadoff program.

In addition, the demotion was also necessary because ‘Genesis’ has been beaten consistently by ‘Honesto’ in the ratings. Whether it’s Nielsen or Kantar, it seems that the latter’s inexperienced lead star Raikko Mateo is outplaying the veteran Dingdong Dantes in terms of television viewership. The unexpected popularity of ‘Honesto’ also spread into social media, helping it become the most-watched program in its timeslot.

Because of that, GMA had to place ‘Genesis’ opposite ‘Got to Believe’, which stars the popular teen love team of Kathryn Bernardo and Daniel Padilla. However, ‘Got to Believe’ has also been a consistent top draw in its timeslot, and with the increasingly popular team-up of Bernardo and Padilla proving to be a hit, it would be an even difficult task for veterans like Dantes and on-screen partner Rhian Ramos to overcome the former viewership-wise. Nevertheless, ‘Genesis’ should be a more formidable opponent to ‘Got to Believe’ after the now-concluded ‘Kahit Nasaan Ka Man’ of Julie Anne San Jose and Kristoffer Martin failed to draw viewers.

Which brings us to ‘Adarna’, a modern retelling of the Ibong Adarna epic. This will be the first starring role for Kylie Padilla in a primetime series. Padilla, though a seasoned actress in her own right, has yet to play a major role in the ratings-rich primetime slot, and opposite five-year-old Mateo, expectations are high for the young veteran to make her mark. In ‘Adarna’, Padilla will be joined by leading men Eigenmann, Mikael Daez, fellow young actresses Ryza Cenon, Michelle Madrigal and Chynna Ortaleza, and veterans Jean Garcia and Jestoni Alarcon in helping her fulfill the daunting role of a half-human, half-bird character from a classic Filipino epic.

For Eigenmann, ‘Adarna’ will be his first teleserye after a long showbiz hiatus. As seen in a GMA News report, Eigenmann has slimmed down after battling weight issues prior to his sabbatical. Meanwhile Daez will appear in his first teleserye without on-screen partner Andrea Torres, whom he paired in the afternoon soap ‘Sana ay Ikaw na Nga‘, the morning ‘kiligserye’ ‘With a Smile’, and the gag show ‘Bubble Gang’.

‘Adarna’ makes its highly-anticipated debut tonight after ’24 Oras’ on GMA Telebabad.

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