Not even an additional 30 minutes helped ‘Wowowin’ in the national ratings. (Photo credit: GMA Network)
An extended running time for ‘Wowowin’ did not result in improved ratings.
Kantar’s national ratings for February 15 showed that ‘Wowowin’ earned a 14.6% rating. The show managed to beat ‘Kapamilya Deal or No Deal’ (11.1%), but still fell short to its regular rival ‘Pasion de Amor’ (18.1%).
The pattern continued over the next two days, as ‘Wowowin’ (16% & 15.3% respectively) won over ‘Kapamilya Deal or No Deal’ (12% & 10.9%), but lost to ‘Pasion de Amor’ (18.2% & 17.4%). While AGB Nielsen’s Mega Manila ratings indicate a decisive victory for ‘Wowowin’, the national ratings speak otherwise.
With ‘Pasion de Amor’ down to its final week (more on that in next week’s article), there is still hope for ‘Wowowin’ to catch up. But as ABS-CBN prepares for its replacement, things don’t seem to look so good for Willie Revillame on primetime.
This Friday marks a rather short conclusion to ‘Walang Iwanan’.
Premiering on October 19, ‘Walang Iwanan’ managed to air just 35 episodes, which is shorter than a typical ABS-CBN teleserye. No one expected this to happen, considering the Kapamilya network’s high standards when it comes to their teleseryes.
But there are some reasons why ‘Walang Iwanan’ had to end sooner. Beauty Gonzales is due to give birth either within this month or early next year, while Jhong Hilario will be busy running for public office next year.
As for ‘Walang Iwanan”s ratings, the series averaged a 10% rating throughout its run. On the other hand, GMA’s ‘Destiny Rose’ managed a 14% rating per episode according to the Kantar national ratings.
The same goes to AGB Nielsen’s Mega Manila ratings, where ‘Destiny Rose’ performed better than ‘Walang Iwanan’. Overall, ‘Walang Iwanan”s ratings was a letdown from its predecessor ‘Nasaan Ka Nang Kailangan Kita’.
Still, it was not an excuse for them to have a short run. After all, there are other circumstances that led to its tenure of over two months.
Next up for ABS-CBN will be Julia Barretto’s first teleserye since 2013’s ‘Mirabella’. Julia’s new series, ‘And I Love You So’, will feature her and Miles Ocampo as stepsisters turned archrivals, all for the love of one man, portrayed by Inigo Pascual.
The story of ‘And I Love You So’ will revolve around the rivalry between the characters of Julia and Miles, who soon found out they were stepsisters. Their lives would change, however, when their parents, portrayed by Dimples Romana and Tonton Gutierrez, reunite and become engaged.
But just as they begin living a normal life, the latter’s first wife, portrayed by Angel Aquino, returns after years of estrangement and seek revenge on his new fiancée. With it comes a series of events that will test the family’s determination to stay together and mend some old wounds.
‘And I Love You So’ will be the latest collaboration between ABS-CBN and Dreamscape Entertainment, whose track record of producing successful teleseryes has been well-documented. But for Julia Barretto, it is about redemption, especially after an inauspicious debut as a lead star in ‘Mirabella’.
That said, ABS-CBN hopes that ‘And I Love You So’ will help bring the best out of Julia. But whether or not it will translate to better ratings remains to be seen, so good luck.
‘And I Love You So’ premieres this Monday after ‘All of Me’ on ABS-CBN’s Kapamilya Gold.
The move to Sunday afternoons somewhat benefited ‘Banana Sundae’.
The final airing of ‘Banana Split: Extra Scoop’ last November 7 only garnered a 3.9% rating in Kantar, which is clearly affected by the presence of ‘Your Face Sounds Familiar’ and ‘Pinoy Big Brother: 737’. Upon moving to Sunday afternoons, however, the newly-rebranded ‘Banana Sundae’ showed some improvement, as they managed ratings of 14.4 and 12.7% in its first two weeks.
This was not enough to beat GMA’s ‘Wowowin’, though, as Willie Revillame’s game show earned ratings of 14.9 and 14.1%. The same can be said for AGB Nielsen in Mega Manila, as ‘Wowowin’ defeated ‘Banana Sundae’ in each of those weeks (20% and 16.6% vs. 9.8% and 8.3%, respectively).
Despite the defeat, ABS-CBN seems impressed with ‘Banana Sundae’. Nevertheless, Martin Nievera and a few other netizens did not approve of the network’s decision to move ‘Banana Split’ and cut ‘ASAP”s airtime, but let’s face it, it’s clear ABS-CBN needed something to perk things up since ‘ASAP’ is losing big time to ‘Sunday PinaSaya’.
Change is clearly in the offing for ABS-CBN on Sunday afternoons, and ‘Banana Sundae’ is one of them.
‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)
It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.
This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.
The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.
The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.
For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.
Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.
Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.
Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.