GMA Is NOT The True No. 1 Station As Rasonable and Cruz Claim

The braintrust running GMA are at it again.

In an article published by the network last week, GMA executives Lilybeth Rasonable and Angela Cruz claimed that GMA is the No. 1 network and that AGB Nielsen is the more trusted ratings provider, based on the 77% mark that the network attained in the latest NUTAM and Urban Luzon ratings. While that was a good reason to cheer, ratings is not the only measuring stick towards becoming a top network.

As harsh as it sounds, GMA is nowhere close to what ABS-CBN has done. For several years, GMA is plagued by a variety of issues, most which have been thoroughly discussed to on this blog.

To summarize, here are the concerns that have frustrated the Kapuso network.

Lack of Quality Talents

Talents, in this case, are the actors and hosts of various GMA programs. This is already self-explanatory, as Rasonable has had trouble overseeing the development and utilization of GMA’s roster of talents.

Labor Woes

Following the concerns that its employees were illegally dismissed, the National Labor Relations Commission has no choice but to force GMA to pay sums of money to them. The well-documented struggle of TAG (Talents Associated with GMA) only added to GMA’s poor reputation, and the NLRC’s decision serves to give them justice.

Streamlining of Operations

Despite GMA’s claims of over P2 billion in revenue, cash within the network remains few and far between. Right now, GMA is streamlining its operations, which started by closing most of their regional operations.

Unwise Usage of Funds

The shortage of cash only got worse when GMA began to produce a new installment of ‘Encantadia’. They would have been smart enough by saving some of the money for more important things, such as HD, digital broadcasts, and the improvement of the much-maligned GMA News TV.

A New Investor

CEO Felipe Gozon has already expressed his intention to sell some of his shares to prospective investors. However, the GMA executive should have done this a long time ago, and considering the ongoing issues that GMA faced, that may be too late to resuscitate the network.

These are just some of the concerns that plague GMA in recent years. Overall, despite the so-called proclamation that GMA is the true No. 1 network, they can never be the real No. 1 unless they fix these long-standing issues.

That said, the onus is on Rasonable and other executives to justify GMA’s No. 1 billing through a network-wide rebuilding program. Because as it stands, GMA is not even close to fit the bill as the Philippines’ best network.

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With Loss of V-League, GMA’s Sports Hopes Disappear

It’s all but over for GMA in terms of sports.

This came after the Shakey’s V-League bolted to rival ABS-CBN earlier this week, leaving GMA without any sporting events to cover (unless one counts the boxing fights on GMA News TV’s ‘All Sports’ as an event). The new deal will see all of the games aired live on Sports+Action SD, HD and on livestream every Mondays, Wednesdays and Saturdays starting at 4:00 p.m.

GMA News TV had been the home of the Shakey’s V-League since 2013. When GMA inked a deal with the V-League and Sports Vision that year, it coincided with the sudden rise of volleyball in the country, capped off by a sold-out UAAP women’s volleyball final series between popular rivals Ateneo and La Salle.

Once the deal began, however, problems ensued. Games were still aired on a delayed basis, primarily due to News TV’s commitment to news programming, and although later tournaments saw live broadcasts, the lack of willingness from GMA and News TV proved hard to overcome.

In the end, the V-League allowed its contract with GMA to expire, and when it came time for a new television contract, they sought ABS-CBN Sports. It was a perfect fit, and with the latter having turned the UAAP women’s volleyball tournament into must-see TV, they are now expected to do the same for the V-League.

GMA’s lack of a sports division has been well-documented on From the Tube. As ABS-CBN and TV5 continued to make strides in airing some of the top sporting events in the country, GMA is left to lick their wounds wondering what might have been.

Considering their status as the No. 2 network in the country (sorry AGB Nielsen), GMA should have been keeping up with ABS-CBN in virtually every department. Instead, their lack of resources was exposed, and thanks to the impending return of ‘Encantadia’, expect more of their hidden revenue to go down the drain.

 

Now that the Shakey’s V-League is out of GMA, uncertainty looms in the northern corner of EDSA and Timog Avenue. A long, rainy season awaits for the Kapuso network, and without any big-name sporting events, the possibility of a GMA Sports division is now all but diminished.

Walang Iwanan Ends Friday; And I Love You So to Take Over

This Friday marks a rather short conclusion to ‘Walang Iwanan’.

Premiering on October 19, ‘Walang Iwanan’ managed to air just 35 episodes, which is shorter than a typical ABS-CBN teleserye. No one expected this to happen, considering the Kapamilya network’s high standards when it comes to their teleseryes.

But there are some reasons why ‘Walang Iwanan’ had to end sooner. Beauty Gonzales is due to give birth either within this month or early next year, while Jhong Hilario will be busy running for public office next year.

As for ‘Walang Iwanan”s ratings, the series averaged a 10% rating throughout its run. On the other hand, GMA’s ‘Destiny Rose’ managed a 14% rating per episode according to the Kantar national ratings.

The same goes to AGB Nielsen’s Mega Manila ratings, where ‘Destiny Rose’ performed better than ‘Walang Iwanan’. Overall, ‘Walang Iwanan”s ratings was a letdown from its predecessor ‘Nasaan Ka Nang Kailangan Kita’.

Still, it was not an excuse for them to have a short run. After all, there are other circumstances that led to its tenure of over two months.

Next up for ABS-CBN will be Julia Barretto’s first teleserye since 2013’s ‘Mirabella’. Julia’s new series, ‘And I Love You So’, will feature her and Miles Ocampo as stepsisters turned archrivals, all for the love of one man, portrayed by Inigo Pascual.

The story of ‘And I Love You So’ will revolve around the rivalry between the characters of Julia and Miles, who soon found out they were stepsisters. Their lives would change, however, when their parents, portrayed by Dimples Romana and Tonton Gutierrez, reunite and become engaged.

But just as they begin living a normal life, the latter’s first wife, portrayed by Angel Aquino, returns after years of estrangement and seek revenge on his new fiancée. With it comes a series of events that will test the family’s determination to stay together and mend some old wounds.

‘And I Love You So’ will be the latest collaboration between ABS-CBN and Dreamscape Entertainment, whose track record of producing successful teleseryes has been well-documented. But for Julia Barretto, it is about redemption, especially after an inauspicious debut as a lead star in ‘Mirabella’.

That said, ABS-CBN hopes that ‘And I Love You So’ will help bring the best out of Julia. But whether or not it will translate to better ratings remains to be seen, so good luck.

‘And I Love You So’ premieres this Monday after ‘All of Me’ on ABS-CBN’s Kapamilya Gold.

In 150 Words: Banana Sundae Impressive, But Not Enough

The move to Sunday afternoons somewhat benefited ‘Banana Sundae’.

The final airing of ‘Banana Split: Extra Scoop’ last November 7 only garnered a 3.9% rating in Kantar, which is clearly affected by the presence of ‘Your Face Sounds Familiar’ and ‘Pinoy Big Brother: 737’. Upon moving to Sunday afternoons, however, the newly-rebranded ‘Banana Sundae’ showed some improvement, as they managed ratings of 14.4 and 12.7% in its first two weeks.

This was not enough to beat GMA’s ‘Wowowin’, though, as Willie Revillame’s game show earned ratings of 14.9 and 14.1%. The same can be said for AGB Nielsen in Mega Manila, as ‘Wowowin’ defeated ‘Banana Sundae’ in each of those weeks (20% and 16.6% vs. 9.8% and 8.3%, respectively).

Despite the defeat, ABS-CBN seems impressed with ‘Banana Sundae’. Nevertheless, Martin Nievera and a few other netizens did not approve of the network’s decision to move ‘Banana Split’ and cut ‘ASAP”s airtime, but let’s face it, it’s clear ABS-CBN needed something to perk things up since ‘ASAP’ is losing big time to ‘Sunday PinaSaya’.

Change is clearly in the offing for ABS-CBN on Sunday afternoons, and ‘Banana Sundae’ is one of them.

Last-Minute Timeslot Change for Little Nanay

Turns out ‘Little Nanay’ won’t be facing ‘On the Wings of Love’ after all.

Instead of pitting two light-hearted dramas against each other, GMA decided at the last minute to shake up the lineup of Telebabad. ‘Little Nanay’ will now air at 7:45 p.m., while ‘MariMar’ and ‘Beautiful Strangers’ will now be bumped to later timeslots.

This means that ‘Little Nanay’ now be up against the action-oriented ‘Ang Probinsyano’, while ‘MariMar’ and ‘Beautiful Strangers’ will face ‘Pangako Sa ‘Yo’ and ‘On the Wings of Love’ respectively. The decision came as a last resort for the network, who still couldn’t find a way to beat Coco Martin and the KathNiel and JaDine love teams.

Prior to the timeslot change, both ‘MariMar’ and ‘Beautiful Strangers’ were not faring well against ‘Ang Probinsyano’ and ‘Pangako Sa ‘Yo’, respectively. The most recent national ratings report shows that the two GMA teleseryes were badly blown out by their ABS-CBN counterparts.

In making the timeslot change, GMA hopes that ‘MariMar’ and ‘Beautiful Strangers’ will fare at least a bit more decently than in their previous timeslots. Then again, they are still at a disadvantage, since they are up against the two hottest love teams in the country.

As for ‘Little Nanay’, it is a bit surprising to see the light-hearted drama go up against a more action-packed series in ‘Ang Probinsyano’. Nevertheless, even though they won’t be facing ‘On the Wings of Love’, they still have a daunting task coming, since Coco Martin has been able to thrive as twins in an adaptation of a Fernando Poe, Jr. classic.

That said, rough waters still lie ahead for GMA. Even with all the changes that took place, it’s still not easy defeating the ever-superior Primetime Bida of the Kapamilya network.

AlDub Phenomenon Continues to Grow, But Warning Signs Become Evident

The AlDub phenomenon reached fever pitch last Saturday.

‘Eat Bulaga”s so-called National Pabebe Wave Day featured a chance meeting between Alden Richards and Maine Mendoza (aka Yaya Dub) inside a mansion ‘owned’ by Lola Nidora (Wally Bayola). It marked the first selfie between the pair, the debut of the mansion’s maid Rianna, also portrayed by Bayola, and the first time that Yaya Dub spoke on national television.

That episode of ‘Eat Bulaga’ overwhelmed ‘It’s Showtime”s ANIMversary episode by a wide margin, both in tweets and in the ratings. A record 25 million tweets were confirmed during the episode, while ratings of 37.2 (NUTAM) and 30.8% (Kantar) helped ‘Eat Bulaga’ widen its gap over ‘It’s Showtime’.

Many were beginning to question ‘It’s Showtime”s increasingly immoral antics, such as what happened last Saturday with the on-air kiss between Viceral (Vice Ganda’s alter-ego) and Karylle (see video above). Even the infamous Pastillas Girl segments (which were criticized for its desperate and indecent nature) earned the ire of Gabriela for its exploitation of women.

However, the so-called Kalyeserye on ‘Eat Bulaga’ also has its fair share of detractors. This despite the fact that it entails a positive message to its viewers.

Since the AlDub phenomenon got underway, virtually every newscast on GMA and GMA News TV have always featured a short summary of the Kalyeserye (example video above). The overemphasis on AlDub continued even during Sundays, which is a rest day for the staff of ‘Eat Bulaga’.

Stories of the AlDub phenomenon have also become a regular occurrence on ‘Kapuso Mo, Jessica Soho’. Features of AlDub fanatics are usually the point of emphasis on the said program.

GMA has also taken advantage of Alden Richards’ renewed fame, even though it was ‘Eat Bulaga”s parent company TAPE, Inc. who made the young actor a household name. Just recently, News TV reaired the obvious flop that is ‘Ilustrado’, while Alden’s life story on ‘Magpakailanman’ was also replayed.

It is clear that GMA is abusing the popularity of AlDub. The pair alone has loomed large over GMA’s own talents, and as a result, stunts their development and potential.

That said, finding a balance between AlDub and the rest of the network should be emphasized. AlDub can’t do it alone, and GMA needs its other talents and programs to step up in this urgent moment.

AlDub’s popularity should not be taken for granted. It is GMA’s responsibility to make things fair for everyone, otherwise it may alienate its viewers.