After sharing the coverage of the 2014 FIBA Basketball World Cup and the Asian Games with TV5, it is back to ‘normal’ for the embattled AksyonTV.
The conclusion of these sports events means that re-runs of old AksyonTV and TV5 programs were once again occupying the network’s vacant hours. Other than the ongoing NCAA men’s basketball tournament, the rest of AksyonTV’s content reverted back to where they were in the summer of 2014.
AksyonTV’s return to a rerun-based programming does not help their cause at all, and it is clear that they are in extremely bad shape to compete against the likes of ABS-CBN Sports+Action, 9TV and GMA News TV.
Back in May, I wrote about the need to improve AksyonTV’s programming. In summarizing the needs of AksyonTV to improve in order to be competitive, here are my suggestions:
- Eliminate the dependence of simulcasting TV5’s newscasts, and produce their own that do not conflict with the mother network.
- Make Radyo5’s ‘Orly Mercado All Ready’ as the main morning show of the network.
- Produce more original programs.
Since then, however, AksyonTV’s programming quality got even worse, despite the return of Radyo5 programs ‘Aksyon Solusyon’ and ‘Remoto Control’ to the fold.
In July, the network stopped producing ‘Aksyon Breaking’ and ‘Aksyon Weather’ updates, as well as ‘Andar ng mga Balita’ and ‘Balitang 60’. Then in September, old programs such as ‘Cocktales’ and ‘Wasak’ were brought back.
In addition, the network decided not to air new episodes of ‘Demolition Job’ and ‘History with Lourd’, as well as a new program called ‘Unang Tikim’. Instead previous episodes of KBO were re-aired, much to the dismay of its viewers.
For AksyonTV, this is an already alarming situation. Instead of trying to improve the network’s programming quality, it seems like the management is becoming extremely casual in operating the lackluster station, especially when there are no sports events to cover.
If TV5 wants to upgrade and improve the status of its UHF counterpart, the management should start acting on this matter right now. Otherwise, AksyonTV’s days will be numbered, to the point where a permanent sign off is difficult to resist.
AksyonTV is definitely a good network to watch. But with the kind of programming they have right now, this will not help their standing among the other major UHF networks.