news, Philippines, politics, public affairs, Sports, television

Back to ‘Normal’ Ways for AksyonTV

AksyonTV brought back reruns of programs such as ‘Cocktales’ following the conclusion of the 2014 Asian Games. (Photo credit: Daphne.ph)

After sharing the coverage of the 2014 FIBA Basketball World Cup and the Asian Games with TV5, it is back to ‘normal’ for the embattled AksyonTV.

The conclusion of these sports events means that re-runs of old AksyonTV and TV5 programs were once again occupying the network’s vacant hours.  Other than the ongoing NCAA men’s basketball tournament, the rest of AksyonTV’s content reverted back to where they were in the summer of 2014.

AksyonTV’s return to a rerun-based programming does not help their cause at all, and it is clear that they are in extremely bad shape to compete against the likes of ABS-CBN Sports+Action, 9TV and GMA News TV.

Back in May, I wrote about the need to improve AksyonTV’s programming. In summarizing the needs of AksyonTV to improve in order to be competitive, here are my suggestions:

  1. Eliminate the dependence of simulcasting TV5’s newscasts, and produce their own that do not conflict with the mother network.
  2. Make Radyo5’s ‘Orly Mercado All Ready’ as the main morning show of the network.
  3. Produce more original programs.

Since then, however, AksyonTV’s programming quality got even worse, despite the return of Radyo5 programs ‘Aksyon Solusyon’ and ‘Remoto Control’ to the fold.

In July, the network stopped producing ‘Aksyon Breaking’ and ‘Aksyon Weather’ updates, as well as ‘Andar ng mga Balita’ and ‘Balitang 60’. Then in September, old programs such as ‘Cocktales’ and ‘Wasak’ were brought back.

In addition, the network decided not to air new episodes of ‘Demolition Job’ and ‘History with Lourd’, as well as a new program called ‘Unang Tikim’. Instead previous episodes of KBO were re-aired, much to the dismay of its viewers.

For AksyonTV, this is an already alarming situation. Instead of trying to improve the network’s programming quality, it seems like the management is becoming extremely casual in operating the lackluster station, especially when there are no sports events to cover.

If TV5 wants to upgrade and improve the status of its UHF counterpart, the management should start acting on this matter right now. Otherwise, AksyonTV’s days will be numbered, to the point where a permanent sign off is difficult to resist.

AksyonTV is definitely a good network to watch. But with the kind of programming they have right now, this will not help their standing among the other major UHF networks.

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For TV5, It’s All About ‘Aksyon’

On July 21, TV5 will officially integrate their newscasts under the ‘Aksyon’ banner. The newscasts will be titled ‘Aksyon sa Umaga’, ‘Aksyon sa Tanghali’, ‘Aksyon Prime’, and ‘Aksyon Tonite’.

But prior to the relaunch, several other TV5 programs and entities have used the word ‘Aksyon’ since the brand was launched in 2010.

Aksyon JournalisMO

The first late night news program of TV5 following the sale to Manny V. Pangilinan, ‘Aksyon JournalisMO’ was first anchored by Martin Andanar, Cherie Mercado and Jove Francisco. Andanar was later replaced by Atty. Mike Templo, followed by Paolo Bediones. The newscast ran from October 25, 2010 to February 17, 2012, and features online opinions of citizens regarding various national issues.

Aksyon Solusyon

The public service program has been airing on Radyo5 92.3 NewsFM since 2011, and was first hosted by Cheryl Cosim and Richard Gordon. Cosim was later replaced by Amelyn Veloso, before current host Alex Tinsay took over the program in late 2012. Tinsay is now the sole host of the program after Gordon’s departure in early 2013. ‘Aksyon Solusyon’ also airs on AksyonTV.

AksyonTV

Named after the flagship newscast, AksyonTV was launched on February 21, 2011. Once hailed as the first 24-hour free TV news network in the Filipino language, AksyonTV later cut its operational hours due to rising costs. The network currently airs a mix of Radyo5 programs, ‘Aksyon’ newscasts, News5 programs, and Sports5 events.

Aksyon Weekend

The weekend edition of ‘Aksyon’, it first aired on April 10, 2010. The original anchors were Andanar, Mercado and Francisco, all of whom would go on to anchor ‘Aksyon JournalisMO’. Amelyn Veloso, Naomi Dayrit and Maricel Halili later took over Mercado’s vacated seat.

Initially an early evening newscast, it was moved to late nights on October 10, 2010 to make way for ‘Willing Willie’. Twenty days later, Atty. Templo replaced Andanar, after which the newscast was renamed ‘Aksyon Sabado’ and ‘Aksyon Linggo’. They were later replaced by ‘Pilipinas News Weekend’ in August 2012.

‘Aksyon Weekend’ was revived on January 16, 2013, with Raffy Tulfo and Grace Lee as anchors. Unlike the previous version, however, ‘Aksyon Weekend’ only aired on Saturday afternoons, mainly due to sports coverage and weekend entertainment programs. The revived ‘Aksyon Weekend’ ended its broadcasts on July 12, 2014.

Aksyon Sports

Hosted by Dennis Principe and Ron delos Reyes, ‘Aksyon Sports’ has been airing on Radyo5 92.3 News FM since 2011. The program also aired on AksyonTV, but was later cancelled. ‘Aksyon Sports’ solely focuses on recaps of sports events and discussions regarding various sports issues.

Aksyon Breaking and Related Bulletins

‘Aksyon Breaking’ (AksyonTV), ‘Aksyon Alert’ (TV5) and ‘Aksyon News Update’ (Radyo5 92.3 News FM) serve as the main news bulletins of News5. While ‘Aksyon Alert’ and ‘Aksyon News Update’ continue to air, ‘Aksyon Breaking’ was cancelled on July 13, 2014, in anticipation of a reformat.

Regional Aksyon

TV5 affiliates in Cebu and Davao air a regional version of ‘Aksyon’. ‘Aksyon Bisaya’ was first launched on July 18, 2011, after TV5 launched its Cebu affiliate. ‘Aksyon Dabaw’ was then launched on May 5, 2014, serving viewers of TV5 Davao.

Reaksyon

Formerly a stand-alone news and commentary program, it will now serve as a segment for ‘Aksyon Prime’ beginning July 21. Luchi Cruz-Valdes will continue to host the segment in addition to her anchoring duties on ‘Aksyon Prime’.

InterAksyon.com

The official news website of TV5, InterAksyon.com was launched in 2010, following the sale of the network to Manny V. Pangilinan. In addition to various news articles, clips of News5 programs and newscasts on TV and radio are also featured via its sister site News5 Everywhere.

This Monday, TV5 takes the ‘Aksyon’ name to new heights, in the form of ‘Aksyon sa Umaga’ (mornings), ‘Aksyon sa Tanghali’ (noontime), ‘Aksyon Prime’ (primetime) and ‘Aksyon Tonite’ (late nights). For News5, it is about strengthening and unifying the brand, believing that ‘more than the news, it is about action’ (‘higit sa balita, aksyon’). And that is exactly what they are attempting to accomplish.

However, it remains to be seen whether or not their new initiative will pay off. But for now, News5 will welcome a change of scenery, and will start over with a clean slate.

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TV5 Rebrands Its Newscasts Under the Aksyon Banner

Starting July 14, TV5’s ‘Aksyon’  newscasts will not only be seen in the early evening, but also in the morning, at noontime and during late nights. (Photo credit: News5 Everywhere)

Goodbye ‘Good Morning Ser’, ‘Andar ng mga Balita’, and ‘Pilipinas News’.

As part of its ongoing ‘Signal No. 5: Umuulan ng Saya’ campaign, TV5 has announced that its newscasts will be rebranded under the ‘Aksyon’ banner beginning this July 14. The newscasts are as follows: ‘Aksyon sa Umaga’, ‘Aksyon sa Tanghali’, and ‘Aksyon Tonite’. The three newscasts will be joined by the flagship early evening newscast ‘Aksyon’.

As a result of the rebrand,  ‘Good Morning Ser’ (formerly ‘Good Morning Club’), ‘Andar ng mga Balita’ and ‘Pilipinas News’ will bid farewell today after a three-year run. ‘Pilipinas News Weekend’ will then air its final newscast on Sunday, with a replacement yet to be determined.

‘Aksyon sa Umaga’ will retain the services of Martin Andanar and Lourd de Veyra from ‘Good Morning Ser’. In addition, Grace Lee, who previously anchored ‘Aksyon Weekend’ and hosted ‘Good Morning Girls’, will be added as the third anchor. Like its predecessor, it will be a two-hour news and talk-based program.

‘Aksyon sa Tanghali’ will be anchored by Raffy Tulfo and Cherie Mercado. The ‘T3: Reload’ and ‘Wanted sa Radyo’ host is no stranger to anchoring a noontime newscast, having anchored ‘Balitaang Tapat’ two years earlier. Meanwhile Cherie Mercado moves from late nights to noontime after anchoring ‘Pilipinas News’ for over two years.

The flagship ‘Aksyon’ newscast will still be anchored by Erwin Tulfo, but his new partner will be no less than News5’s Head of News and Information, Luchi Cruz-Valdes. Luchi’s ‘Reaksyon’ program will no longer be independent from any newscast, but instead it will be incorporated as one of the segments of ‘Aksyon’.

And finally, ‘Aksyon Tonite’ will retain Paolo Bediones from ‘Pilipinas News’, but Cheryl Cosim from ‘Aksyon’ will now serve as his new partner. Like its predecessor, ‘Aksyon Tonite’ will be a 30-minute newscast that will recap the biggest news of the day.

The rebranded ‘Aksyon’ newscasts, along with ‘Aksyon Alert’ and ‘Aksyon Breaking’ news updates, are intended to strengthen and unify TV5’s news department under the ‘One Brand News Program’ approach. But it remains to be seen if the rebrand to ‘Aksyon’ will pay off.

New Timeslot for ‘T3’

‘T3: Reload’ was scheduled to move to a new timeslot this Monday. However, the change of timeslot came a week early.

Last Monday, viewers were surprised to see Raffy and Ben Tulfo host their public service program at noontime. Monday’s edition of ‘T3’ was actually a replay of last Friday’s episode, but it was not until the live Tuesday edition that the Tulfo brothers officially confirmed the show’s new timeslot.

‘T3: Reload”s move to noontime was intended to accommodate the NCAA Season 90 seniors basketball game on TV5, which moved to 4:00 p.m. from 2:00 p.m. the previous week. However, AksyonTV and Radyo5 92.3 News FM did not air the program simultaneously (‘Relasyon’ of Atty. Mel Sta. Maria and Luchi Cruz-Valdes was aired instead), as they were not informed of ‘T3”s premature timeslot change.

However, expect both AksyonTV and Radyo5 to make some changes in their programming lineup this Monday, in order to accommodate ‘T3: Reload’ and ‘Aksyon’ newscasts.

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TV5 Needs to Improve its News and Sports Broadcasts

TV5 needs to improve its production of sports and news programs in order to be more consistent with the other networks. (Photo courtesy of TV5)

TV5’s sports broadcasting resume was enhanced by acquiring the broadcast rights for this year’s Winter Olympics in Sochi, Russia. However, there are some issues that need to be resolved when it comes to both sports and news coverage.

As I observed the recent Sports5 broadcasts of the NCAA and PBA, there is something wrong with their live coverage, and that involves the announcers and courtside reporters of the said network. Typically announcers are required to wait for the commercials to end before resuming their duties, but in Sports5’s example, the announcers are already speaking once the commercials are done and a live shot of the game is shown. This is a bad example of airing a live sports event.

If Sports5’s vision is to be a leader in sportscasting, their announcers need to improve in terms of timing and thorough delivery. By eliminating this ‘can’t wait’ mentality, the broadcast of a live sports event will be well-produced and consistent. Perhaps they should look at ABS-CBN Sports’ coverage of the UAAP and see why.

Going to the news aspect, I was disgusted by Radyo5 92.3 News FM’s simulcast of ‘T3: Reload’ the other day. Their commercial breaks are too long, so much so that the final segment where Ben, Erwin and Raffy Tulfo usually deliver their final remarks and bid farewell to the viewers never aired. Meanwhile, on AksyonTV’s simulcasts of Radyo5 programs, their ‘Aksyon Breaking’ news segment is also too long, perhaps twice as long as the ‘Aksyon News Update’ on Radyo5, due to the coverage of so many stories and ‘Aksyon Weather’. As a result, the simulcast of the radio program does not start in time on AksyonTV.

Perhaps the most misleading observation is the title ‘Aksyon Breaking’. The title should only be used during live press conferences and urgent breaking news that happen beyond the top of the hour such as ongoing fires, hostage crises, accidents and shooting incidents. ‘Aksyon News Alert’, the title used on TV5, is the more applicable title for AksyonTV’s top-of-the-hour newsbreaks.

With that in mind, here are some suggestions. Whenever ‘T3: Reload’ is aired on Radyo5, they should limit themselves to 30 or 60-second commercial breaks, due to the lengthy resolution of complaints on the program. On ‘Aksyon’, around 120 to 150 seconds is more than enough. And during AksyonTV’s top-of-the-hour newsbreaks, they should limit their stories to just one or two, and deliver them in an average of 40 to 50 seconds. Finally, ‘Aksyon Weather’ should move back to the :30 minute mark of the hour, and include the global and regional weather segments.

TV5 definitely has the potential to produce the best sports and news programming possible. But unless they improve on these aspects, their progression as a media giant will be hindered.

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