Before One News: A Look Back on AksyonTV, 5’s Failed Attempt at a News Channel

AksyonTV was the first 24/7 Filipino language news channel, but financial losses led to its transformation into T5N’s complement channel. (Logo courtesy of The 5 Network)

Next week will herald a new chapter for News5.

On May 28, the news division of The 5 Network (T5N), along with The Philippine Star and BusinessWorld, will launch One News, a 24/7 English language news channel exclusive to Cignal. But before the fireworks take place, here is a look back at 5’s former news channel AksyonTV.

AksyonTV was launched on February 21, 2011, and was initially billed by 5 as the first 24/7 Filipino language news channel on free TV. During its first few years of operation, AksyonTV filled its programming lineup with simulcasts from Radyo5 92.3 News FM, as well as original programs exclusive to the network and other shows that also air on then-TV5.

Over the next several years, however, AksyonTV slowly drifted away from its original purpose and was rendered irrelevant by television think-tanks. The gradual decline of AksyonTV can be attributed to the following factors:

• Overspending

When AksyonTV was first launched the MVP Group was on a spending tear, pooling all their resources in hopes of making TV5 competitive and at par with long-time giants ABS-CBN and GMA. However, they failed to account the poor reach and infrastructure of the network, leading to financial losses and consequently, this next factor.

• News5’s Problems

In order to cut its losses, News5 elected to cancel original AksyonTV programs and focused more on 5’s newscasts and radio programs. However, News5 was soon hampered by the departure of numerous top talents and the downsizing of its staff, affecting not only AksyonTV but also 5 overall, leading to this next factor.

• Arrival of Sports and Entertainment Shows

The lack of any original news programming forced 5 to reformat AksyonTV into a complement channel of T5N, adding ESPN5 programs, entertainment shows and TV shopping to the menu. The change in AksyonTV’s content also led to the launch of Bloomberg Philippines, which eventually morphed into One News.

Overall, AksyonTV was not a bad attempt by News5 in terms of operating a news channel. But had the network improved its reach and infrastructure, AksyonTV might have remained competitive and viable alongside the likes of GMA News TV, DZMM TeleRadyo, CNN Philippines and the ABS-CBN News Channel.

Unfortunately, with the launch of One News next week, it is clear that AksyonTV has outlived its usefulness. One can only hope that 5 will do something about AksyonTV in the immediate future, whether it is rebranding the network or selling it to other broadcast outfits.

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In 100 Words: Old TV5 Entertainment Shows on AksyonTV

‘Ang Utol Kong Hoodlum’ is one of several classic TV5 entertainment programs that are being reaired on AksyonTV. (Photo credit: TV5)

Here is another example of how far AksyonTV has fallen.

Recently, classic programs of the defunct TV5 Entertainment division were being reaired on AksyonTV. Shows such as ‘Third Eye’, ‘Obsession’ and even ‘Ang Utol Kong Hoodlum’ were seen on the channel since November of this year due to lack of original and canned programs or live events.

This latest move is a indication of AksyonTV’s continuous decline in quality. Not even nostalgia from TV5’s competitive era can save AksyonTV from oblivion, and for a network than has sunken this far since last year, it is very humiliating.

Perhaps people should start a campaign to #SaveAksyonTV. If not, Chot Reyes should consider selling the channel.

In 150 Words: TV5’s PSL Coverage Does the Right Thing with Ad Placement, Sort Of

Remember a previous article about the biggest eyesore in TV5’s PBA coverage?

Well, it looks like they somewhat rectified the issue by printing ad stickers. The only problem: they placed these stickers on taraflex volleyball courts during Sports5’s coverage of the Philippine Super Liga (PSL) rather than the hardwood courts in PBA games.

And it’s not just one ad. Sports5 basically littered the court with 16 stickers, seven of which feature the same logo on each side.

While the PSL is trying its best to earn money by featuring sponsors on the court, they still have plenty more issues to worry about. Of course, the concern about signal strength, subscription and reach remain a priority, since AksyonTV and Hyper’s limited coverage area hinders PSL’s ability to attract a major following.

For now, though, getting ads on the court is a nice start. If they can somehow solve this perennial issue of television coverage, they could become just as big a hit as rival Premier Volleyball League (PVL).

In 100 Words: TV5’s ‘Choose Courage’ Station ID

TV5 under Chot Reyes is all about ‘courage’.

The network’s latest station ID was unveiled two weeks ago, and it featured the network’s newest offerings summarized in a one-minute film. The message of the station ID was simple: people should always overcome challenges and find the strength to escape fear.

As far as the station ID goes, the message may be prophetic, but what is the point when there are still some weaknesses to address. Remember the talk about TV shopping and News5 show reruns, not to mention all the problems that AksyonTV faces?

That said, unless Chot Reyes addresses these glaring issues, the ‘Choose Courage’ slogan that TV5 projects this year will not apply today. Until then, TV5 must take the long road in order to prove that they are indeed ‘courageous’.

Is AksyonTV becoming TV5’s News TV and S+A?

The baffling saga of AksyonTV continues with the addition of Tagalized American action programs and films. Here is Timow’s Turf with more insight on this issue.

Timow's Turf

AksyonTV turns 6 years old today but it quickly erodes its initial purpose.

SIX YEARS ago today, while viewers are awaiting for GMA News TV’s launch, TV5 jumped in unannounced over Channel 41; AksyonTV, the first news channel on free TV, was born.

They used to air round the clock as a slap of Channel 11’s broken promises to live their mantra, “Oras-oras, alam ko” but karma struck back in 2013 due to cost-cutting measures by the management as well as NTC’s rules and regulations for affiliated free-to-air TV stations.

The identity crisis

The era of being a homogeneous news channel began its decline when AKTV on IBC ended on May 31, 2013 by carrying over their committed sportscasts as they also covered the Sochi Winter Olympics a year after.

Recently, News5’s public affairs programs airing on AksyonTV became merely reruns with no motive to create new episodes. Since last year, EZ Shop…

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Fixing Radyo5 (and AksyonTV) Under Miguel Belmonte

New man in charge: Miguel Belmonte will now run Radyo5 and AksyonTV, hoping to restore the credibility of both stations. (Photo credit: The Philippine Star)

TV5’s renovation goes beyond Channel 5.

A few weeks ago, From the Tube discussed the plans that Chot Reyes envisioned for TV5, which included the return of AniMEGA and the entry of director Brillante Mendoza to the fold. Now let’s focus on the renovation project of TV5’s sister stations AksyonTV and Radyo5 92.3 News FM, both of which are now under the leadership of The Philippine Star CEO Miguel Belmonte.

Last year was a poor one for both stations, not only in coverage but also in programming. The plight of Radyo5 and AksyonTV was well-documented, from the departures of Martin Andanar and Cherie Mercado, to their inability to cover significant news-worthy events that other stations were deeply committed to.

Replacing erstwhile head Gladys Lana-Lucas with Miguel Belmonte serves as a first step to restore the news-gathering capabilities of both Radyo5 and AksyonTV. That said, here’s a look at both stations’ needs that Belmonte must address.

New Shows and New Hosts

Radyo5 really needs new hosts and new shows, period. The departures of Andanar, Mercado, Anthony Pangilinan and Benjie Felipe were deeply felt within the station, and Gladys Lana-Lucas’ inability to process replacements led to her dismissal.

This is one area that Belmonte must look at immediately, because from the looks of it, Radyo5 will never be equal to more established AM stations like DZMM, DZBB and DZRH. Heck, he can even sign a blocktime deal with another media outfit, similar to DZRJ 810 AM’s agreement with 8TriMedia.

Greater Commitment to Live Events

Radyo5 was essentially absent during important live events such as the hearings on extra-judicial killings and President Rodrigo Duterte’s public addresses. To do so, Belmonte must convince the hosts of Radyo5 to give way to events such as this in order to give its listeners an idea on what is going on (take note, Raffy Tulfo and Niña Taduran).

Although the PBA’s priority on the network could put an end to ongoing news coverage once it goes overtime, the least that Radyo5 can do is to prove that they are a worthy news-covering machine on FM radio. There may be some constraints, but covering the news on the spot is better than nothing at all.

Embrace TeleRadyo Format on AksyonTV

AksyonTV wastes a lot of time by airing TV shopping blocks and reruns of now-defunct shows during vacant time periods. So why not allot the time for a TeleRadyo-esque format instead, except during live sporting events.

Since 2011, AksyonTV has been simulcasting select Radyo5 programs. The time is perhaps now to fully integrate the TeleRadyo in AksyonTV, given that the network no longer intends to produce original programs like they did in the past.

Improve AksyonTV’s Power and Revenue

This is indeed the most important need of the station. AksyonTV has long been criticized for its poor signal and power, which was the primary reason why the NCAA returned to ABS-CBN Sports and the PBA forced TV5 to air all of their games on VHF Channel 5 only.

Now under Belmonte, the time is now for AksyonTV to improve its facilities, power and reach to serve more viewers. But to do so, the station needs the backing of advertisers in order to provide much-needed revenue.

Miguel Belmonte’s role in restoring Radyo5 and AksyonTV will not be easy, given the extensive damage that both stations endured last year. That said, patience is a virtue, and if all the right buttons are pushed, then Radyo5 92.3 News FM and AksyonTV could return to prominence as soon as possible.