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Before One News: A Look Back on AksyonTV, 5’s Failed Attempt at a News Channel

AksyonTV was the first 24/7 Filipino language news channel, but financial losses led to its transformation into T5N’s complement channel. (Logo courtesy of The 5 Network)

Next week will herald a new chapter for News5.

On May 28, the news division of The 5 Network (T5N), along with The Philippine Star and BusinessWorld, will launch One News, a 24/7 English language news channel exclusive to Cignal. But before the fireworks take place, here is a look back at 5’s former news channel AksyonTV.

AksyonTV was launched on February 21, 2011, and was initially billed by 5 as the first 24/7 Filipino language news channel on free TV. During its first few years of operation, AksyonTV filled its programming lineup with simulcasts from Radyo5 92.3 News FM, as well as original programs exclusive to the network and other shows that also air on then-TV5.

Over the next several years, however, AksyonTV slowly drifted away from its original purpose and was rendered irrelevant by television think-tanks. The gradual decline of AksyonTV can be attributed to the following factors:

  • Overspending

When AksyonTV was first launched the MVP Group was on a spending tear, pooling all their resources in hopes of making TV5 competitive and at par with long-time giants ABS-CBN and GMA. However, they failed to account the poor reach and infrastructure of the network, leading to financial losses and consequently, this next factor.

  • News5’s Problems

In order to cut its losses, News5 elected to cancel original AksyonTV programs and focused more on 5’s newscasts and radio programs. However, News5 was soon hampered by the departure of numerous top talents and the downsizing of its staff, affecting not only AksyonTV but also 5 overall, leading to this next factor.

  • Arrival of Sports and Entertainment Shows

The lack of any original news programming forced 5 to reformat AksyonTV into a complement channel of T5N, adding ESPN5 programs, entertainment shows and TV shopping to the menu. The change in AksyonTV’s content also led to the launch of Bloomberg Philippines, which eventually morphed into One News.

Overall, AksyonTV was not a bad attempt by News5 in terms of operating a news channel. But had the network improved its reach and infrastructure, AksyonTV might have remained competitive and viable alongside the likes of GMA News TV, DZMM TeleRadyo, CNN Philippines and the ABS-CBN News Channel.

Unfortunately, with the launch of One News next week, it is clear that AksyonTV has outlived its usefulness. One can only hope that 5 will do something about AksyonTV in the immediate future, whether it is rebranding the network or selling it to other broadcast outfits.

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In 100 Words: Old TV5 Entertainment Shows on AksyonTV

‘Ang Utol Kong Hoodlum’ is one of several classic TV5 entertainment programs that are being reaired on AksyonTV. (Photo credit: TV5)

Here is another example of how far AksyonTV has fallen.

Recently, classic programs of the defunct TV5 Entertainment division were being reaired on AksyonTV. Shows such as ‘Third Eye’, ‘Obsession’ and even ‘Ang Utol Kong Hoodlum’ were seen on the channel since November of this year due to lack of original and canned programs or live events.

This latest move is a indication of AksyonTV’s continuous decline in quality. Not even nostalgia from TV5’s competitive era can save AksyonTV from oblivion, and for a network than has sunken this far since last year, it is very humiliating.

Perhaps people should start a campaign to #SaveAksyonTV. If not, Chot Reyes should consider selling the channel.

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Is AksyonTV becoming TV5’s News TV and S+A?

The baffling saga of AksyonTV continues with the addition of Tagalized American action programs and films. Here is Timow’s Turf with more insight on this issue.

Timow's Turf

AksyonTV turns 6 years old today but quickly erodes its standing purpose. AksyonTV turns 6 years old today but it quickly erodes its initial purpose.

SIX YEARS ago today, while viewers are awaiting for GMA News TV’s launch, TV5 jumped in unannounced over Channel 41; AksyonTV, the first news channel on free TV, was born.

They used to air round the clock as a slap of Channel 11’s broken promises to live their mantra, “Oras-oras, alam ko” but karma struck back in 2013 due to cost-cutting measures by the management as well as NTC’s rules and regulations for affiliated free-to-air TV stations.

The identity crisis

The era of being a homogeneous news channel began its decline when AKTV on IBC ended on May 31, 2013 by carrying over their committed sportscasts as they also covered the Sochi Winter Olympics a year after.

Recently, News5’s public affairs programs airing on AksyonTV became merely reruns with no motive to create new episodes. Since last year, EZ Shop…

View original post 209 more words

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What If: Action Movies and Programs on AksyonTV?

TV5's Tagalized American action films and programs could give AksyonTV a little boost given the latter's irrelevance of late. (Photo courtesy of TV5)

AksyonTV’s airing of Tagalized American action movies and shows from TV5 could give S+A a run for its money, if they want to proceed with this plan. (Photo courtesy of TV5)

Action movies and canned shows on AksyonTV? Why not.

Much has been said about AksyonTV’s increasingly declining quality in the six years since its debut. From its glory days as the first 24/7 all-Filipino news channel, to the current channel that lacks any identity whatsoever, the short but informative history of AksyonTV has been well-documented.

But other than the occasional outpouring of live or tape-delayed sporting events, not to mention a few surviving Radyo5 and TV5 simulcasts, AksyonTV has nothing else to offer. Every day, the station fills its vacant hours with infomercials from EZ Shop, Shop Japan and Shop TV, as well as defunct News5 original programs, much to the dismay of this writer.

As time went by, many proposals to reinvent the channel were made, with the rebrand of AksyonTV into the all-sports channel AKTV (the former name of the IBC-13 blocktimer) the most prominent of all. But like all proposals, any hope of materializing could fall into deaf ears.

If the proposal of turning AksyonTV into an all-sports channel doesn’t work out, perhaps a more radical programming change is needed for this seemingly moribund channel to survive. And that means bringing in a piece of TV5’s entertainment shows to AksyonTV.

With so many vacant hours to offer during idle periods, AksyonTV could use these times to air Tagalized foreign movies under the MovieMax sa AksyonTV banner. Modeling it after S+A’s Action Movie Zone block with an emphasis on action and superhero films is a more likely scenario given AksyonTV’s possible rivalry with ABS-CBN’s sister channel.

AksyonTV could also use this time to reair TV5’s canned foreign programs, if not add new titles. Considering that shows such as ‘Supernatural’, ‘Arrow’, ‘The Walking Dead’ and ‘Teen Wolf’ fall into the action category, this seems like a perfect fit as well.

These are just possible scenarios, but if AksyonTV wants to survive, these shows could help them do so. After all, no one wants to see a channel that is ‘walang kwenta’ and irrelevant in this day and age.

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