news, Philippines, Sports, television

Is Sports Desk On the Way Out?

With the impending rebrand of 9TV to CNN Philippines, it appears that ‘Sports Desk’ is nearing its end.

Last Friday’s edition of ‘Sports Desk’ marked the final reports of host Jinno Rufino, who left the network as part of a reorganization of the said network. He made the announcement via a self-written article published on the 9News website the day before.

The departure of Jinno left Cesca Litton as the only remaining host of the revived program. Meanwhile, Jinno will continue to appear as an on-air talent for Basketball TV.

‘Sports Desk’ debuted on the then-Solar News Channel on December 3, 2012, with Jinno Rufino as the host. The program was also simulcast on SNC’s then-sister network Solar Sports, and later on, Jinno was joined by Cesca Litton as co-host.

When SNC was renamed 9TV in August of last year, ‘Sports Desk’ was one of the programs retained by the new network. As the ownership of 9TV was transferred from Solar Entertainment to Antonio Cabangon-Chua’s ALC Group, it created a conflict of interest for the show, as Jinno was a talent of Solar’s Basketball TV during the move and at the time, ‘Sports Desk’ was simulcast on Solar Sports.

But late last year, Solar Sports stopped simulcasting ‘Sports Desk’ due to its loaded sporting schedule, and as 9TV made the announcement to rebrand as CNN Philippines, the days of ‘Sports Desk’ seem to be numbered, since the possible 9TV to CNN move may include replacing ‘Sports Desk’ with a localized version of ‘World Sport’.

That said, Jinno’s departure was a huge loss for the show. ‘Sports Desk’ became successful thanks to his wealth of experience as a sports journalist, and without him, the show will have to compensate for his credibility among sports fans.

Whatever happens, viewers can only hope that ‘Sports Desk’ will hang on until the end. It will be a huge challenge for the show without Jinno, so good luck with that.

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FTT Year 2014 in Review: Other Networks

Another year is about to end. But before the calendar flips to 2015, here is a look back at the year that was in television and radio. This article will focus on the minor TV networks in the Philippines.

Highlights

A transitional period from the Solar News Channel to CNN Philippines got underway in August. Temporarily known as 9TV, the network was launched on August 23 after Antonio Cabangon-Chua purchased the network from Solar Entertainment’s Wilson Tieng; CNN later signed an agreement with Nine Media Corporation to rename the station as CNN Philippines early next year.

Net 25 also unveiled a new look, featuring a logo inspired from an eagle’s wing (in reference to its parent Eagle Broadcasting Corporation). The station then joined forces with sister station INC-TV 49 to cover the events surrounding the centennial of the Iglesia ni Cristo, including the Grand Evangelical Mission at the Philippine Arena that opened the centennial celebrations.

And finally, UNTV broke ground on the new broadcast center that will open in two years. The groundbreaking ceremony kicked off the station’s 10th anniversary (13th if the rock music format of UNTV were to be included in its history).

Lowlights

In June, IBC-13 and Asian Television Content Corporation joined forces to launch the ATC @ IBC block, featuring a lineup consisting of telenovelas, lifestyle and travel programs, and sports events. Low ratings and loss of revenue caused the block to be cancelled, though ATC later returned to broadcast the PBA Developmental League’s Aspirants Cup on IBC-13 in late October.

Solar Entertainment’s problems continued after the loss of 9TV to the ALC Group. Weeks after the sale of Solar News to Chua’s group was announced, Solar lost another partner in RMN and BEAM Inc. after the latter ceased its affiliation agreement, resulting in the loss of Jack City from free TV 31 in favor of religious programming and O Shopping block.

PTV-4 also made some drastic steps to improve their programming. While ‘Oh Ja Ryong is Coming’ was launched as planned, ‘K-Pop Idol Search – Pinoy Edition’, a partnership between PTV and HBKOR Inc., remains in limbo, as its launch date remains uncertain.

Outlook

The transition to digital television in a few years represents numerous challenges for the minor networks, some of which involve budgetary concerns. Still this is an obstacle that can be overcome, especially now that Philippine television is headed into a new era.

Both the ATC-IBC and PTV-HBKOR deals are at a crossroads, while Nine Media’s new venture as CNN Philippines is about to get underway. This and more as 2015 begins in earnest.

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