Talk about a tone shift.
CineMo, an ABS-CBN digital TV channel, has been on the airwaves for the past seven years. However, its content has stayed basically the same, airing comedy, action, suspense, sexy and fantasy films from the get-go.
But in the past few weeks, movies from the romance and drama genres began to air on CineMo as well. Such films were aired on the channel’s CineKomedya block, but for whatever reason they do not feel like comedy films at all.
Take for instance the recent airing of the film ‘Ikaw na Sana’. The movie was an adaptation of the television series that aired on GMA some 20 years ago, and it starred Bobby Andrews and Angelu de Leon alongside Gladys Reyes and Jake Roxas.
Unfortunately for CineMo, ‘Ikaw na Sana’ was labeled as a romantic drama film. And considering the film did not have any funny jokes or comedic bits, it was not appropriate for it to air on the CineKomedya block.
There were also other films that aired on CineKomedya that do not appear to be humorous at all. Some of these films foreshadowed the modern romantic comedy drama series that air on ABS-CBN these days, but for the most part tears were shed more than laughs.
With that in mind, is it the perfect time for CineMo to accept romance and drama films to the fold? Considering that they have been repeatedly airing most of the same films over and over again, perhaps it is the right time to do so.
CineMo could launch new drama and romance blocks titled CineDrama and CineRomansya on timeslots normally reserved to action and comedy flicks. That way, films from the romance and drama genres can be aired without any confusion and concern from the viewer.
Not only that, CineMo will have a deeper reservoir thanks to these films. That said, having romance and drama films on the channel does help in attracting the young and feminine audience more, even though the channel is more catered to working-class males.
The ball is now on CineMo’s court to score. One can only hope that the channel will dig deep and go beyond their comfort zone with these tearjerkers.