humor, news, Philippines, public affairs, television

The Tulfo Brothers and Pickup Lines

It has been months since the ‘Pick-Up Lines‘ segment on ‘Bubble Gang‘ ended upon Ogie Alcasid‘s defection to TV5, but its enduring popularity spread beyond the GMA gag show. In fact, even the Tulfo brothers of T3: Reload have ended most of their episodes with these pickup lines.

While the trio composed of Ben, Erwin and Raffy Tulfo were known for being serious and hard-hitting when it comes to solving all kinds of criminal mischief, on some occasions they can also showcase their softer and humorous side. Thus the cheesy lines concept came to my attention, in a sense that it normally ends T3: Reload on a more positive note.

The segment debuted last July, but with only Raffy and Ben hosting the said segments. In these segments they read the cheesy love lines made up by viewers off of T3: Reload’s Facebook account. As Erwin returned from vacation, these segments expanded to include pickup lines against criminals and political offenders. Here are some of the examples which you can access via the News5 website.

http://n5e.interaksyon.com/videos/5664048FF3734F6/cheesy-lines-ng-mga-netizen-para-sa-tulfo-brothers

http://n5e.interaksyon.com/videos/C393CFF98D9D47D/tol-raffy-erwin-at-ben-humirit-na-naman-ng-cheesy-lines

I wonder if the Tulfo brothers were to trade their suits in favor of baggie pants, baseball caps and oversized shirts while doing this segment. It would have made the segment even better. But even in their suits, and in Ben’s case shades, they can still elicit a laugh or two from the audience, in a way that it helps lower their stress levels at the end of T3: Reload.

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entertainment, music, Philippines, television, United States

When MTV Ruled the Philippines

MTV Philippines

Before MYX came along, there was MTV, a network focused only on music videos.

Before MYX became the ultimate destination for local and foreign music videos, Filipinos tuned in to MTV. Originally a block-timer with Studio 23 in the late 1990s, MTV spun off in 2001 and took over full-time on Channel 41 through the Nation Broadcasting Company. This forced ABS-CBN to make a channel of their own, which eventually became MYX. Soon after viewership on MTV Philippines grew, in large part to charismatic VJs such as KC Montero, Sarah Meier and Belinda Panelo.

MTV Philippines prospered thanks to its broadcast of major events such as the Video Music Awards, MTV Movie Awards, MTV Asia Awards, and the MTV Pilipinas Awards. But more than just music videos, MTV also provided both animated and live action programs produced by the US MTV. In addition, MTV Philippines also launched the VJ Hunt, where they search for potential talent for future shows. The popularity of MTV in the Philippines proved to be final nail in the coffin of Channel V Philippines, and the then-GMA owned network was cancelled midway through 2001.

Unfortunately, the popularity of YouTube and the widespread availability of MYX in the country would doom MTV Philippines, and in 2007 free TV broadcast of MTV Philippines was shut down by NBC. MTV Philippines continued to air on cable until 2010, when it was shut down for good in favor of MTV Southeast Asia. The closure of MTV in the Philippines coincided with the shift of MTV’s content in the US, where less music videos were aired in favor of more original programming, such as Jersey Shore.

Despite the demise of MTV, it remained influential to many Filipinos. MTV was the first full-time network in the country to air music videos on most hours, in order to promote an artist or band’s work. It also introduced Filipinos to the video jockey or VJ, and their exposure to television helped them land more lucrative hosting jobs elsewhere. MTV also provided directors an opportunity to learn their craft, and in doing so, helped them earn praise and adulation from viewers. Finally the content aired on MTV was essential in exposing the viewer to the realms of adult reality television, helping it stand out from others.

While MTV is gone, it will never be forgotten. MTV proved to be a standardbearer for all music channels. And if not for MTV, MYX would not have become a preeminent music video channel it is today.

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