drama, entertainment, Philippines, television

Asawa Ko, Karibal Ko and Ika-5 Utos Falter Despite Swapping Timeslots

It’s just another blunder for the much-maligned GMA Afternoon Prime.

Despite a change in timeslots, the performance of ‘Ika-5 Utos’ did not change drastically. The series continues to falter in the ratings, with ‘Ika-5 Utos’ averaging only 12% compared to 17% for ‘Kadenang Ginto’.

Even ‘Asawa Ko, Karibal Ko’, the series that took over ‘Ika-5 Utos” previous timeslot, is underachieving as well. Its premiere episode last October 22 managed only an 11.2% rating compared to 16.7% for ‘It’s Showtime’.

‘Asawa Ko, Karibal Ko”s first foray into Saturday afternoons was somewhat respectable, as it came within 2.1% of ‘It’s Showtime”s rating last October 28. However, the following Saturday’s episode felt like a repeat of the weekday episodes performance-wise as ‘Asawa Ko, Karibal Ko’ fell to 10.7% whereas ‘It’s Showtime’ rose to 18.1%.

So far, ‘Asawa Ko, Karibal Ko’ averages only 11% while ‘It’s Showtime’ scores at around 17%. To their credit, though, the ratings disparity between the weekday and Saturday episodes is not as drastic compared to its previous occupant ‘Ika-5 Utos’.

Still, it did not change the fact that GMA continues to wear its viewers down with a six-a-week teleserye. They tried it successfully with ‘Ika-6 na Utos’, but after that, it grew stale.

Let’s face it, pitting a teleserye against Vice Ganda and company is an exercise in futility. And considering how strong ‘It’s Showtime’ is right now, GMA is making themselves pay for this risk-or-reward move.

While it’s still too early to judge ‘Asawa Ko, Karibal Ko’, its poor start may have set the tone for yet another underachieving GMA Afternoon Prime drama. Unless it turns things around like what happened to ‘Ika-6 na Utos’, GMA may as well cut short ‘Asawa Ko, Karibal Ko’ if it continues that way.

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drama, entertainment, Philippines, television

GMA’s Asawa Ko, Karibal Ko Looks to Make Saturdays Relevant Anew

As stubborn as they come.

Even in a losing cause GMA continues to defy the norm. Their insistence comes in the form of one afternoon drama that airs from Monday to Saturday.

Initially they only used this formula for ‘Ika-6 na Utos’, by far their most successful afternoon drama in the recent past. But later dramas such as ‘Contessa’ and ‘Ika-5 Utos’ proved to be flukes as neither show was able to keep viewers tuned in six times a week.

And after only 36 episodes, GMA demoted ‘Ika-5 Utos’ to a later timeslot to make way for yet another ‘kabitserye’. As far as the new series ‘Asawa Ko, Karibal Ko’ is concerned, there is no need to explain, not even the story itself.

(Spoiler alert: one of the lead characters is a gay man who underwent sexual reassignment surgery ala Jake Zyrus to become a woman)

For those who still want to check in on the plot, just click this link. Enough said.

Anyway, ‘Asawa Ko, Karibal Ko’ will be led by Kris Bernal, Rayver Cruz, Thea Tolentino and Jason Abalos. The supporting cast will include Lotlot de Leon, Devon Seron, Annalyn Barro, Caprice Cayetano, Jean Saburit, Ricardo Cepeda, Maricris Garcia, Matthias Rhoads, and Phil Noble.

While ‘Asawa Ko, Karibal Ko’ has some recognizable names and an intriguing yet familiar storyline, the challenge now for the show is its ability to keep viewers glued to their seats from Monday to Saturday. Considering its opponent is ‘It’s Showtime’, it is not going to be an easy task, especially on Saturdays.

That said, GMA can only hope that ‘Asawa Ko, Karibal Ko’ will give Vice Ganda and company a lot more than they can chew. If not, then it will not be a surprise to see GMA demote this series and try a new strategy every Saturday.

Directed by Mark Sicat dela Cruz, ‘Asawa Ko, Karibal Ko’ airs every Monday to Saturday after ‘Eat Bulaga’ on GMA.

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