drama, entertainment, Philippines, television

Asawa Ko, Karibal Ko and Ika-5 Utos Falter Despite Swapping Timeslots

It’s just another blunder for the much-maligned GMA Afternoon Prime.

Despite a change in timeslots, the performance of ‘Ika-5 Utos’ did not change drastically. The series continues to falter in the ratings, with ‘Ika-5 Utos’ averaging only 12% compared to 17% for ‘Kadenang Ginto’.

Even ‘Asawa Ko, Karibal Ko’, the series that took over ‘Ika-5 Utos” previous timeslot, is underachieving as well. Its premiere episode last October 22 managed only an 11.2% rating compared to 16.7% for ‘It’s Showtime’.

‘Asawa Ko, Karibal Ko”s first foray into Saturday afternoons was somewhat respectable, as it came within 2.1% of ‘It’s Showtime”s rating last October 28. However, the following Saturday’s episode felt like a repeat of the weekday episodes performance-wise as ‘Asawa Ko, Karibal Ko’ fell to 10.7% whereas ‘It’s Showtime’ rose to 18.1%.

So far, ‘Asawa Ko, Karibal Ko’ averages only 11% while ‘It’s Showtime’ scores at around 17%. To their credit, though, the ratings disparity between the weekday and Saturday episodes is not as drastic compared to its previous occupant ‘Ika-5 Utos’.

Still, it did not change the fact that GMA continues to wear its viewers down with a six-a-week teleserye. They tried it successfully with ‘Ika-6 na Utos’, but after that, it grew stale.

Let’s face it, pitting a teleserye against Vice Ganda and company is an exercise in futility. And considering how strong ‘It’s Showtime’ is right now, GMA is making themselves pay for this risk-or-reward move.

While it’s still too early to judge ‘Asawa Ko, Karibal Ko’, its poor start may have set the tone for yet another underachieving GMA Afternoon Prime drama. Unless it turns things around like what happened to ‘Ika-6 na Utos’, GMA may as well cut short ‘Asawa Ko, Karibal Ko’ if it continues that way.

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