drama, entertainment, Korea, Philippines, television

Love in the Moonlight Rerun Adds to ABS-CBN’s Death Slot Problems

The mess that is ABS-CBN’s 5:00 p.m. weekday slot continues.

Beginning today, the Kapamilya network will re-air the Koreanovela ‘Love in the Moonlight’ in its so-called ‘death slot’. The series originally aired on Primetime Bida from March 6 to May 5, 2017, spanning 43 episodes.

Unlike its original run which was seen in every household in the country, ‘Love in the Moonlight”s rebroadcast will only be seen in Metro Manila, select regional areas and on digital, cable and satellite subscription services. The rest of the country will receive regional versions of ‘TV Patrol’ while the Koreanovela airs at 9:30 a.m. the next day.

The problems surrounding ABS-CBN’s 5:00 p.m. slot has been well-documented in this blog. While ‘TV Patrol”s regional versions are only a part of the issue, there are other concerns that jeopardize this timeslot.

As stated earlier, programs that are affected by the broadcast of regional ‘TV Patrol’ are aired the following morning at around 9:00 or 9:30 a.m. Unfortunately, not all shows were aired in full.

In the last two Junes, both ‘We Will Survive’ and ‘Legend of the Blue Sea’ saw numerous episodes preempted due to the NBA Finals. To make matters worse, those preempted episodes were never aired at all in ABS-CBN’s regional stations, leaving non-iWanTV subscribers perplexed and unsatisfied

If ABS-CBN were smart enough to realize these issues, they would have done these three things:

  1. Air ‘O Shopping’ as permanent filler.
  2. Bring News and Current Affairs shows back to the 5:00 p.m. slot (with a replay after ‘Bandila’ to satisfy the rest of the country).
  3. Produce a Metro Manila version of ‘TV Patrol’.

But as it stands, ABS-CBN is simply too stubborn to resist change in its approach. They somehow rectified that with a rerun of the Koreanovela ‘Love in the Moonlight’ (as reruns are considered filler), but still, it would mean sacrificing success in favor of short-term fixes.

There is still time for ABS-CBN to correct whatever issues they face every weekday afternoon. That said, viewers can only hope for the best, no matter how slim it may be.

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drama, entertainment, Korea, Philippines, television

Asianovelas Goblin and Legend of the Blue Sea to Premiere Monday on ABS-CBN

The revenge of the Kapamilya Asianovela continues.

On Monday, ABS-CBN will premiere not one, but two Asianovelas on the same day. The two series are as follows:

Legend of the Blue Sea

Starring Lee Min-ho and Jun Ji-hyun, ‘Legend of the Blue Sea’ tells the love story of a con-artist and a mermaid who travels across the ocean to find him. The series aired in its native Korea from November 2016 to January 2017 and earned six SBS Drama Awards.

‘Legend of the Blue Sea’ also spawned a soundtrack album starring some of Korea’s top artists. More importantly, the series is aired in syndication in select Asian countries, the United States, and Canada.

Goblin

Best known in its native Korea as ‘Guardian: The Lonely and Great God’ and known internationally as ‘Goblin’, this drama tells the story of an immortal goblin who, along with an amnesiac grim reaper, takes care of the afterlife and evaluates all souls who pass here. However, a woman with an innate ability to see ghosts soon falls in love with the goblin and ended up becoming engaged with him.

The series stars Gong Yoo, Kim Go-eun, Lee Dong-wook, Yoo In-na, and Yook Sung-jae. It ran from December 2016 to January 2017 and was popular (though controversial at times) in both Korea and international markets.

‘Legend of the Blue Sea’ will be assigned to the Kapamilya Gold block replacing ‘Minute to Win It’, while ‘Goblin’ will be placed on Primetime Bida’s final slot to replace ‘Love in the Moonlight’. While ‘Goblin’ will have no problems filling in on primetime, ‘Legend of the Blue Sea’ will have their hands full considering that not all areas will receive the Koreanovela at the same time.

Nevertheless, the premiere of two Kapamilya Asianovelas this Monday should add more excitement to KDrama fans. After several years of on-and-off Koreanovelas, all signs indicate that ABS-CBN’s FTHA (First and True Home of Asianovelas) slate is back in business.

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comedy, drama, entertainment, movies, Philippines, television

Slow Start for You’re My Home

‘You’re My Home’ is off to a slow start, losing to its Kapuso rivals during its first week. (Photo credit: PhilStar.com, ABS-CBN)

It seems that ABS-CBN is not used to airing a fifth primetime teleserye at 10:10 p.m.

This was the case when ‘You’re My Home’ premiered last week to replace the top-rated ‘Pinoy Big Brother: 737’. So far, the series is off to a slow start, mainly because viewers are still trying to get used to watching another teleserye at night.

The maiden episode of ‘You’re My Home’ last November 9 earned an 8.8% rating in Kantar. In contrast, ‘My Big Bossing’ on ‘Kapuso Primetime Cinema’ garnered a 10.6% rating.

The same held true in AGB Nielsen, although they only counted Mega Manila ratings. ‘You’re My Home’ finished with a 10.2% rating, compared to ‘My Big Bossing”s mark of 15.3%.

For the week, ‘You’re My Home’ only managed around 9% ratings in Kantar, compared to the average combined rating of 10.5% for ‘Kapuso Primetime Cinema’ and ‘Bubble Gang’. In AGB Nielsen, ‘You’re My Home’ averaged 5% less than its competitors on the Kapuso network.

Although ABS-CBN is starting to divert away from imported programs with this move, airing too many teleseryes on primetime appear to take its toll on viewers. Predecessor ‘Pinoy Big Brother: 737’, for example, performed well in the ratings, and that’s only because it aired as a reality show, thus providing a bit of a break for viewers.

Even the Asianovelas that preceded PBB performed well for the same reasons. That said, it’s hard to see why the Kapamilya network decided to gamble on yet another teleserye on Primetime Bida, despite the fact that it may create the possibility of a viewer’s burnout.

Nevertheless, it’s too early to tell how ‘You’re My Home’ will perform as the weeks wear on. Yes, it’s been only two weeks since it premiered, but ABS-CBN can only hope that the ratings will improve as the story intensifies.

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drama, entertainment, Korea, Philippines, Taiwan, television

The Demise of Asianovelas on ABS-CBN

Once known for introducing F4 (above) and ‘Meteor Garden’ to Filipino audiences, ABS-CBN has effectively ceased its importation of Asianovelas since the middle of this year. (Photo credit: Meteor Garden ABS-CBN Official Facebook)

Asianovelas on ABS-CBN are now a thing of the past.

The premiere of the teleserye ‘You’re My Home’ last November 9 signaled the end of an era. Gone are the days when ABS-CBN usually reserves the final spot of their weekday afternoon and evening blocks for Asianovelas.

Now they are leaning more towards local programming in an effort to make use of their deep roster of talents. This makes sense, considering that ABS-CBN has the resources and the technology to produce their own programs.

The last Asianovelas aired on ABS-CBN were ‘Let’s Get Married’ and ‘My Lovely Girl’, whose final episodes were aired on June 19 of this year. When the recently-concluded ‘Pinoy Big Brother: 737’ premiered on the weekday slots three days later, many thought this was only a temporary break for Asianovelas on the network.

As it turned out, ABS-CBN has bigger plans in mind. With so many programs currently kept under wraps, management thought it was best to finally devote more time to locally-produced shows.

This led to the entry of more recent teleseryes such as ‘Ningning’, ‘Doble Kara’, ‘All of Me’, ‘Walang Iwanan’, and the aforementioned ‘You’re My Home’. A few other programs are still being planned, with a target date set for early next year.

Today, the Prime Tanghali, Kapamilya Gold and Primetime Bida blocks air a combined total of nine teleseryes. More than half of the network’s roster of contract artists are currently utilized in these teleseryes, ranging from child stars like ‘Ningning”s Jana Agoncillo to forty-somethings like ‘You’re My Home”s Richard Gomez and Dawn Zulueta.

ABS-CBN’s new path should benefit the network in the years to come. Having recently launched ABS-CBN HD, they now strive to take advantage of this new technology by committing more towards local programs, with the intent of broadcasting a purely Filipino programming lineup in the near future.

As for Asianovelas, it’s now GMA’s responsibility to continue airing them. After all, they still have Heart of Asia mornings to keep fans company.

Note: ‘Angel Wings’ is excluded here as it is considered a spiritual successor of the long-running anthology series ‘Chinese Variety Show’. Asianovelas only refer to imported series from Eastern Asian countries that air on weekdays.

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drama, entertainment, Korea, Philippines, reality show, television

Asianovelas on ABS-CBN To Be Affected Again By PBB

The entry of ‘Pinoy Big Brother: 737’ should cause some concern to Kapamilya Asianovela fans.

Starting next Monday, weekday editions of PBB: 737 will air twice a day, similar to prior seasons. The afternoon edition will air after ‘Nasaan Ka Nang Kailangan Kita’, and the primetime edition will air after ‘Aquino & Abunda Tonight’.

The two editions of ‘Pinoy Big Brother: 737’ will replace a pair of Asianovelas that are on their final week: Kapamilya Gold’s ‘Let’s Get Married’, and Primetime Bida’s ‘My Lovely Girl’.

With the Asianovelas about to be shut out in the afternoon and primetime slots, ABS-CBN will now have to find a way to maintain interest to these programs in a different timeslot. After all, they don’t want to rob Asianovela fans of their enjoyment and pleasure in watching such series.

One particular option may be the Umaganda block, where the network’s Asianovelas have enjoyed ratings success in recent years. However, the network has not broadcast an Asianovela in the morning since ‘Lovers in Paris’ re-aired from June to August of last year.

Currently the only open slot on Umaganda is ‘Kapamilya Blockbusters’, which is merely a filler program. The movie block is up against GMA Asianovelas ‘Secret Garden’ and ‘Two Mothers’, and Latinovela ‘Corazon Indomable’, all of which were decent performers for the Kapuso network.

Replacing ‘Kapamilya Blockbusters’ with either one or two Asianovelas may help ABS-CBN regain some sense of respectability in the morning block. It should also make up for the presence of PBB in their timeslots, in order to satisfy the cravings of Kapamilya Asianovela fans.

If ABS-CBN decides not to air an Asianovela at all, it will definitely hurt the network’s morale. After all, they are regarded as the ‘First and True Home of Asianovelas’, having first brought one in 2003 with ‘Meteor Garden’.

That said, keeping up with GMA’s ‘Heart of Asia’ should help ABS-CBN continue its tradition of bringing quality Asianovelas to the small screen. The Asianovela-loving fanbase is growing, so ABS-CBN has to heed to their demands.

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