drama, entertainment, Korea, Philippines, Taiwan, television

The Demise of Asianovelas on ABS-CBN

Once known for introducing F4 (above) and ‘Meteor Garden’ to Filipino audiences, ABS-CBN has effectively ceased its importation of Asianovelas since the middle of this year. (Photo credit: Meteor Garden ABS-CBN Official Facebook)

Asianovelas on ABS-CBN are now a thing of the past.

The premiere of the teleserye ‘You’re My Home’ last November 9 signaled the end of an era. Gone are the days when ABS-CBN usually reserves the final spot of their weekday afternoon and evening blocks for Asianovelas.

Now they are leaning more towards local programming in an effort to make use of their deep roster of talents. This makes sense, considering that ABS-CBN has the resources and the technology to produce their own programs.

The last Asianovelas aired on ABS-CBN were ‘Let’s Get Married’ and ‘My Lovely Girl’, whose final episodes were aired on June 19 of this year. When the recently-concluded ‘Pinoy Big Brother: 737’ premiered on the weekday slots three days later, many thought this was only a temporary break for Asianovelas on the network.

As it turned out, ABS-CBN has bigger plans in mind. With so many programs currently kept under wraps, management thought it was best to finally devote more time to locally-produced shows.

This led to the entry of more recent teleseryes such as ‘Ningning’, ‘Doble Kara’, ‘All of Me’, ‘Walang Iwanan’, and the aforementioned ‘You’re My Home’. A few other programs are still being planned, with a target date set for early next year.

Today, the Prime Tanghali, Kapamilya Gold and Primetime Bida blocks air a combined total of nine teleseryes. More than half of the network’s roster of contract artists are currently utilized in these teleseryes, ranging from child stars like ‘Ningning”s Jana Agoncillo to forty-somethings like ‘You’re My Home”s Richard Gomez and Dawn Zulueta.

ABS-CBN’s new path should benefit the network in the years to come. Having recently launched ABS-CBN HD, they now strive to take advantage of this new technology by committing more towards local programs, with the intent of broadcasting a purely Filipino programming lineup in the near future.

As for Asianovelas, it’s now GMA’s responsibility to continue airing them. After all, they still have Heart of Asia mornings to keep fans company.

Note: ‘Angel Wings’ is excluded here as it is considered a spiritual successor of the long-running anthology series ‘Chinese Variety Show’. Asianovelas only refer to imported series from Eastern Asian countries that air on weekdays.

Standard
drama, entertainment, Korea, Philippines, reality show, television

Asianovelas on ABS-CBN To Be Affected Again By PBB

The entry of ‘Pinoy Big Brother: 737’ should cause some concern to Kapamilya Asianovela fans.

Starting next Monday, weekday editions of PBB: 737 will air twice a day, similar to prior seasons. The afternoon edition will air after ‘Nasaan Ka Nang Kailangan Kita’, and the primetime edition will air after ‘Aquino & Abunda Tonight’.

The two editions of ‘Pinoy Big Brother: 737’ will replace a pair of Asianovelas that are on their final week: Kapamilya Gold’s ‘Let’s Get Married’, and Primetime Bida’s ‘My Lovely Girl’.

With the Asianovelas about to be shut out in the afternoon and primetime slots, ABS-CBN will now have to find a way to maintain interest to these programs in a different timeslot. After all, they don’t want to rob Asianovela fans of their enjoyment and pleasure in watching such series.

One particular option may be the Umaganda block, where the network’s Asianovelas have enjoyed ratings success in recent years. However, the network has not broadcast an Asianovela in the morning since ‘Lovers in Paris’ re-aired from June to August of last year.

Currently the only open slot on Umaganda is ‘Kapamilya Blockbusters’, which is merely a filler program. The movie block is up against GMA Asianovelas ‘Secret Garden’ and ‘Two Mothers’, and Latinovela ‘Corazon Indomable’, all of which were decent performers for the Kapuso network.

Replacing ‘Kapamilya Blockbusters’ with either one or two Asianovelas may help ABS-CBN regain some sense of respectability in the morning block. It should also make up for the presence of PBB in their timeslots, in order to satisfy the cravings of Kapamilya Asianovela fans.

If ABS-CBN decides not to air an Asianovela at all, it will definitely hurt the network’s morale. After all, they are regarded as the ‘First and True Home of Asianovelas’, having first brought one in 2003 with ‘Meteor Garden’.

That said, keeping up with GMA’s ‘Heart of Asia’ should help ABS-CBN continue its tradition of bringing quality Asianovelas to the small screen. The Asianovela-loving fanbase is growing, so ABS-CBN has to heed to their demands.

Standard