It is hard to tell what kind of network GMA News TV is right now.
In the last three years, From the Tube has been able to dissect the programming issues that surround the sister channel of GMA Network. Whether it is movies, drama series, reruns of public affairs shows, boxing matches or even TV shopping blocks, the true identity of GMA News TV continues to be a question mark.
Now add another wrinkle to this ongoing dilemma. Enter Koreanovelas on GMA News TV.
It all started on July 11, when News TV began to air reruns of three Koreanovelas, namely ‘Empress Ki’, ‘Pinocchio’, and ‘The Producers’. All three were broadcast on GMA’s Telebabad block a few years ago, each with varying degrees of success.
By re-airing Koreanovelas from the parent network, GMA News TV is once again defying the notion that they are indeed a news channel. To make matters worse, the management made the network look as if they are a mirror image of Channel 7, or perhaps the second coming of the old QTV.
What happened to the slogans ‘Oras-oras, Alam Ko’ and ‘Serbisyong Totoo’? It doesn’t make any sense.
The issues surrounding GMA News TV have been well-documented since their 2011 rebrand. As far as the most critical viewers are concerned, News TV is ill-equipped to be a news channel based on content alone.
Let’s face it, a revamp should have been in the works for this channel at this point. Even rival AksyonTV, a one-time news channel, is gradually morphing into a sports channel in the mold of ABS-CBN Sports+Action.
That said, it is never too late for Bro. Eddie Villanueva and Nessa Valdellon to finally give up on this venture. GMA News TV is going nowhere fast, and adding Koreanovelas only made things worse.