drama, entertainment, Philippines, television

Julia Montes vs. The Half-Sisters Starting Today

‘The Half-Sisters’ now finds itself facing a more formidable rival.

The long-running GMA afternoon teleserye, now over a year on the air, will face ‘Doble Kara’ starting today. The upcoming episode of ‘Doble Kara’ will mark the series debut of Julia Montes, after the teleserye’s first week saw young actress Avery Balasbas play the younger versions of Julia’s twin characters Sarah and Kara.

Despite not featuring Julia in its opening week, ‘Doble Kara’ managed to beat the competition from the moment it debuted on ABS-CBN. Last Monday’s premiere episode scored a 16.9% rating (based on Kantar’s figures), besting rival show ‘Buena Familia’s 13.1%, and continued its momentum throughout the week.

It became clear, however, that ‘Doble Kara’ needed worthier competition. This is where ‘The Half-Sisters’ come to the picture.

For most of this year, ‘The Half-Sisters’ has been afternoon’s top teleserye, winning in both Kantar and AGB Nielsen on a consistent basis. While the series is being led by underrated GMA talents in Barbie Forteza and Thea Tolentino, a strong supporting cast and an unpredictable storyline has kept viewers glued to this series regularly.

‘The Half-Sisters’ proved too much for ‘Flordeliza’ to overcome, even though the latter managed to gain some momentum in its final few weeks. Still, ABS-CBN was not satisfied with how the series fared, despite the fact that it was hyped as the comeback series of returning Kapamilyas Jolina Magdangal and Marvin Agustin.

‘Flordeliza’ was supposed to be replaced by ‘Doble Kara’, but the latter’s premiere date was moved a week earlier than expected. The declining ratings of ‘Pinoy Big Brother: 737 Gold’ forced ABS-CBN to cancel the show in order to make way for ‘Doble Kara’, which first premiered opposite ‘Buena Familia’.

Following the conclusion of ‘Flordeliza’, ABS-CBN initially advertised ‘All of Me’ as the former’s replacement. But instead, the itch to beat ‘The Half-Sisters’ can no longer be tolerated, and they finally decided to move ‘Doble Kara’ to the leadoff spot in the network’s Kapamilya Gold block.

It does make sense for ABS-CBN to pit ‘Doble Kara’ against ‘The Half-Sisters’. After all, they have a proven performer in Julia Montes, who has been successful in the Primetime Bida block through starring roles in ‘Mara Clara’, ‘Walang Hanggan’, ‘Muling Buksan ang Puso’, and more recently ‘Ikaw Lamang’.

Now the sole lead star and playing two characters at once, it’s up to Julia to continue her momentum. But whether or not her presence will lift ‘Doble Kara’ past an afternoon power in ‘The Half-Sisters’ remains to be seen.

Still, it’s a good test for Julia and her expanding range of skills. Good luck.

‘Doble Kara’ airs weekdays after ‘It’s Showtime’ on ABS-CBN’s Kapamilya Gold.

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