There is a changing of the guard on Basketball TV.
Since its first broadcast in 2006, BTV has been the home for numerous top-notch basketball tournaments. Their flagship product is obviously the NBA, but the network has also aired a number of other tournaments, namely the U.S. NCAA, FIBA and the Euroleague.
However, a recent rebrand last year brought in some drastic changes to BTV’s image. Gone were the major global tournaments that made the network stand out, and in their place were local tournaments such as the NAASCU and the ongoing NCRUCLAA men’s basketball competitions.
The additions of the NAASCU and NCRUCLAA to BTV gave both leagues an outlet with which they can expose themselves to a local audience. But at what cost does a pair of not-so famous leagues come in exchange for more recognizable tournaments?
The loss of FIBA tournaments, in particular, should sting BTV a lot. After all, this is the very same station which brought the FIBA game to a local audience, particularly with the return to prominence of Gilas Pilipinas.
Unfortunately, as TV5 president and Gilas coach Chot Reyes decided to give his own network the exclusive rights to all FIBA basketball games, BTV can only watch helplessly as its second most recognizable product gets taken away by a rival outfit. Such a shame for Wilson Tieng and company.
With the loss of FIBA to TV5, Basketball TV’s only source of relevance now is the NBA. At this point, 80% of BTV’s programming consists of the NBA and its related properties such as the NBA D-League and the WNBA.
As for the remaining 20%, these are now allocated to the NAASCU, NCRUCLAA and other future local competitions. In essence, BTV has become a poor man’s NBA Premium based on these numbers.
The future of Basketball TV will depend on how Solar Entertainment can properly maintain the network. If they can no longer do so, perhaps NBA co-rightsholder ABS-CBN Sports can step in and give a helping hand to its troubled rival.
The BTV people knew had an impressively strong lineup. Now, after over a decade, it was nothing but a distant memory, even if the network decides to give local leagues a chance.