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News TV Continues Fall From Grace with Amaya Rerun

‘Amaya’ returned to the airwaves, this time on GMA News TV last Monday. (Photo credit: GMA Network)

It doesn’t get any worse for GMA News TV.

After defying the logic of a news channel with classic movies and reruns from their previous incarnation QTV, News TV took it one step further by re-airing an old teleserye from their parent channel. And it was led by no less than the network’s so-called ‘Queen of Primetime’.

‘Amaya’, the 2011 ‘epicserye’, started re-airing on Channel 11 last Monday. The said series, which took place in 16th century Visayas, starred Marian Rivera, with supporting roles from Rochelle Pangilinan, Glaiza de Castro, Sid Lucero, Mikael Daez, Aljur Abrenica, Diana Zubiri, Gardo Versoza, Raymond Bagatsing, Lani Mercado, Gina Alajar and Ayen Munji-Laurel.

The series originally aired on GMA from May 30, 2011 to January 13, 2012. ‘Amaya”s run coincided with the gradual decline in the network’s performance during the current decade, as ABS-CBN’s counterparts began to dominate the ratings.

Nevertheless, ‘Amaya’ received citations from the National Historical Commission of the Philippines and the Department of Education for its culturally significant story.

But that is not the real story behind News TV’s decision to re-air ‘Amaya’. Having exhausted all of their programming material to air, and having lacked the drive and the resources to produce more news programs, News TV resorted to another desperate manuever: re-airing older teleseryes from the parent Channel 7.

News TV is no stranger to airing historical and socially-significant dramas. After all, they aired GMA News-produced mini-series such as ‘Titser’, ‘Katipunan’ and ‘Bayan Ko’ to critical success, and they even re-aired the equally costly but less popular drama ‘Ilustrado’ at one point.

But ‘Amaya’ is a different animal. After all, it was a ‘true’ teleserye that GMA produced, and not a mere mini-series like the aforementioned ‘Ilustrado’.

And while ‘Amaya’ shares a similar historical significance as the other dramas, the fact that it had over 150 episodes to boot makes it an exhausting series to watch and remember. That said, re-airing ‘Amaya’ is a waste of time and space for GMA News TV.

So what’s next for the suddenly teleserye-friendly News TV? Will they re-air a Koreanovela remake like ‘Endless Love’, a fantaserye like ‘Encantadia’, or a more mature drama like ‘My Husband’s Lover’? We’ll never know, but one thing’s for sure: the worst is yet to come for GMA’s troubled little sister.

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