Demoted: Ika-5 Utos to Move to Second Slot of Afternoon Prime

After only 36 episodes, ‘Ika-5 Utos’ will move to a new timeslot next week and will no longer air on Saturdays as it continues to underachieve in the ratings. (Photo credit: GMA Network)

Talk about ending a relationship before it even started.

Starting Monday, October 23, ‘Ika-5 Utos’ will air in the second slot of GMA’s Afternoon Prime to make way for the upcoming series ‘Karibal Ko ang Asawa Ko’ (more on that later this week). The series will take over the timeslot that will be vacated by ‘The Stepdaughters’.

‘Ika-5 Utos’ was initially placed in the leadoff slot of Afternoon Prime when it first premiered last September 10. The spiritual successor of the successful ‘Ika-6 na Utos’, many expected ‘Ika-5 Utos’ to be as competitive and as formidable as its sister series.

Instead, ‘Ika-5 Utos’ never lived up to the hype. Its premiere episode only scored 10% while ‘It’s Showtime’ managed 16.2%.

From that point forward, ‘Ika-5 Utos’ barely hit the 10% mark in some of its episodes while ‘It’s Showtime’ scored around 15% or better. However, things only got worse once Saturday arrived.

On average, ‘Ika-5 Utos’ only scored 6% less than ‘It’s Showtime’ every Saturday; in contrast, its weekday episodes average 4-5% less. Considering these factors, it is clear that viewer fatigue is starting to set in and they grew disinterested with another episode on Saturdays.

Overall, ‘Ika-5 Utos’ will have aired 36 episodes by the time the show moves to a new timeslot next week. The good news for the series moving forward is that there will be no more Saturday episodes, a day in which ‘Ika-5 Utos’ tends to underachieve more.

It will also mean a new opponent for ‘Ika-5 Utos’. Instead of getting humiliated by Vice Ganda, the series will now have to face Beauty Gonzalez, Dimples Romana, Adrian Alandy and Albert Martinez of ‘Kadenang Ginto’.

But this does not mean the end of ‘Ika-5 Utos” troubles. If the pilot episode is of any indication, then ‘Kadenang Ginto’ could become a difficult hurdle for ‘Ika-5 Utos’ to overcome.

Next week will be a new place and a new time scenario for ‘Ika-5 Utos’. But can a change of scenery help ‘Ika-5 Utos’ reverse its fortunes?

Kadenang Ginto: Golden Opportunity or Golden Letdown?

Welcome to the ‘better late than never’ era of Kapamilya Gold.

Gone are the days when the block starts at 3:20 p.m. as soon as ‘It’s Showtime’ ended. These days, Vice Ganda and his big mouth are the main attraction for over half the afternoon while Kapamilya Gold could only helplessly watch as they were pushed back by 30 minutes.

While the ratings of Kapamilya Gold remain excellent despite the late start time, an upcoming series or two could derail whatever momentum this block had attained. Over the next two weeks, Kapamilya Gold will have two new programs in store, and one of them is already feeling the pressure.

This early, ‘Kadenang Ginto’ is hard-pressed to fill the void left by ‘Asintado’. The series, which will be led by Albert Martinez, Dimples Romana, Adrian Alandy and Beauty Gonzalez, lacked the star power of ‘Asintado’, and while the four are already accomplished actors they are still supporting player material in the eyes of viewers.

‘Kadenang Ginto tells the story of Romina (Beauty), Carlos (Adrian), Robert (Albert) and Daniela (Dimples). Both Romina and Carlos are initially engaged to one another, but after Romina is raped by an unknown man, Carlos breaks up with her and worse, the rape incident results in Romina bearing a child.

Romina then finds refuge and true love in Robert, the owner of the company she works for; Romina’s child Cassandra (Francine Diaz) is then adopted legally by Robert. However, Robert’s daughter Daniela disapproves of their relationship and accuses Romina of being a gold digger.

Eventually Daniela leaves her family behind, falls in love with Carlos and bears a child named Margaret (Andrea Brillantes). This leads to a blood feud between her and Romina for the right to inherit Robert’s wealth.

Also part of ‘Kadenang Ginto’ are Eula Valdez, Ronnie Lazaro, Luke Conde, Nikko Natividad, Adrian Lindayag, Kat Galang, and Savannah Rosales. The series will be directed by Jerry Lopez Sineneng.

Come this Monday ‘Kadenang Ginto’ should have its hands full in keeping viewers to their seats. It will be interesting to see how this new series plays out, so good luck.

‘Kadenang Ginto’ airs weekdays after ‘It’s Showtime’ on ABS-CBN’s Kapamilya Gold.

Pusong Ligaw to End Disappointing Run Friday

One of ABS-CBN’s underachievers for 2017 will mercifully end their run this week.

This Friday, the 188-episode run* of ‘Pusong Ligaw’ will come to a conclusion. While the series has had a long run typical of more recent ABS-CBN drama series, it had a rather up-and-down performance in the ratings.

‘Pusong Ligaw’ premiered on April 24, 2017 as the replacement to ‘The Greatest Love’. But instead of airing the series on the latter’s vacated timeslot, ABS-CBN made the decision to air ‘Pusong Ligaw’ as the leadoff drama on Kapamilya Gold, demoting ‘The Better Half’ to the second slot.

Initially, ‘Pusong Ligaw’ performed particularly well, averaging around 17-18% in the ratings during its first few weeks. However, the series’ ratings declined to around 15% by June, and after that it fluctuated between 12 and 15% for the remainder of its run.

One glaring reason for the decline of ‘Pusong Ligaw’ is the emergence of ‘Impostora’, the GMA Afternoon Prime series that premiered last July 3. By August, the latter overtook the former as the second highest-rated afternoon drama in the country, and while ‘Pusong Ligaw’ has had occasional moments of brilliance, ‘Impostora’ essentially dominated the matchup the rest of the way.

It also didn’t help that viewers grew tired of the ‘kabitserye’ formula that ABS-CBN emphasized of late. Let’s face it, the formula is becoming too stale and predictable, and having witnessed a few other successful ABS-CBN dramas that utilized a similar plotline, it was clear that ‘Pusong Ligaw’ simply lacked the punch and ‘it’ factor of previous series.

Nevertheless, despite all these deficiencies and concerns regarding quality, 188 episodes was still quite an achievement for ‘Pusong Ligaw’. For an unproven cast that starred Beauty Gonzalez, Bianca King, Raymond Bagatsing, Joem Bascon, Diego Loyzaga and Sofia Andres, making it through a long series is definitely an experience for a lifetime.

The last five episodes of ‘Pusong Ligaw’ should be one to remember. Amid these disappointments and criticisms, ABS-CBN should remain proud of how this series turned out.

*One episode of ‘Pusong Ligaw’ was reaired due to technical problems, while another episode was preempted due to the State of the Nation Address.

ABS-CBN Reairs Prior Episode of Pusong Ligaw Due to Technical Issues

Talk about a technical issue.

Many viewers were stunned Thursday afternoon when ABS-CBN, for some unknown reason, reaired last Wednesday’s episode of ‘Pusong Ligaw’. That episode (see videos below) featured a pair of scenes in which Caloy (Joem Bascon) offered to help Tessa/Teri (Beauty Gonzalez) in her business, and a scene where the latter remembered her lost son Rafael.

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Abangan ang #PusongLigawAgenda ngayong hapon!

A post shared by STAR CREATIVES TV (@starcreativestv) on Aug 22, 2017 at 10:48pm PDT

This was in contrast to the ‘Pusong Ligaw’ episode teaser that was shown on ABS-CBN earlier that day. Unfortunately, the intended upcoming episode failed to hit the airwaves, and despite all efforts needed to correct the mistake, ABS-CBN decided to simply push through with the replay due to time constraints.

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May plano na naman si Marga! #PusongLigawPROnly

A post shared by STAR CREATIVES TV (@starcreativestv) on Aug 23, 2017 at 11:00pm PDT

The replay episode of ‘Pusong Ligaw’ also made its way to iWant TV, the digital on-demand video service of ABS-CBN. As a result, two videos of the same episode are now uploaded within the said service (to clarify the situation, iWant TV added a disclaimer stating that the August 24 episode of ‘Pusong Ligaw’ was indeed a replay episode).

The ‘Pusong Ligaw’ gaffe was the latest in a recent string of misfortune that befell ABS-CBN’s afternoon lineup. Last month, ‘It’s Showtime’ was delayed for 45 minutes due to a technical incident that disrupted the noontime show’s live broadcast.

ABS-CBN and ‘Pusong Ligaw”s production outfit Star Creatives have yet to issue a press release or statement regarding the incident. Still, as far as the viewers are concerned, a wholehearted apology is what they wanted, since the mistake made by the network and its production team is something that is unavoidable for the most part.

It remains to be seen if the unaired episode of ‘Pusong Ligaw’ will finally launch later this afternoon. But one thing is certain: producers should always be prepared in advance and find ways to minimize problems.

Legally Blind Concludes This Friday

So long, ‘Legally Blind’.

The finale of this tension-filled GMA Afternoon Prime drama will air tomorrow afternoon, 83 episodes after the story of blind lawyer Grace (Janine Gutierrez) began. But while its episode total is more than enough by typical teleserye standards, ‘Legally Blind’ proved to be anything but a success.

When ‘Legally Blind’ first premiered, it had to face stiff competition against ABS-CBN’s ‘The Better Half’, an equally dramatic series starring Shaina Magdayao, Carlo Aquino, JC de Vera and Denise Laurel. While the former earned some victories against the latter, on average, ‘The Better Half’ scored 15%, 2-3% better than ‘Legally Blind’.

On April 24, 2017, ABS-CBN premiered another kabitserye in ‘Pusong Ligaw’, which stars Beauty Gonzalez, Bianca King, Joem Bascon and Raymond Bagatsing. But instead of replacing ‘The Greatest Love’ in its vacated timeslot, the network decided to place ‘Pusong Ligaw’ opposite ‘Legally Blind’.

As it turned out, ‘Pusong Ligaw’ became even more dominant than ‘The Better Half’ was in its original timeslot. A new opponent spelled doom for ‘Legally Blind’, as ‘Pusong Ligaw”s 18% average ratings were 4-5% better than the former.

It also didn’t help that viewers who watch the surprisingly successful lead-in drama ‘Ika-6 na Utos’ failed to turn out in droves to support ‘Legally Blind’ on a majority of occasions. Such is the cruel fate for GMA’s teleseryes.

Still, for Janine Gutierrez, ‘Legally Blind’ turned out to be a much better outing for her than the short-lived series ‘Once Again’. Notwithstanding its shortcomings in the ratings, its 83-episode run was nothing to be ashamed of.

The finale of ‘Legally Blind’ should be a very gripping one. Now that Grace (Janine) has regained her sight, will justice finally prevail, or will she end up behind bars?

Viewers can only hope that this impending finale will make a lasting impression. This is ‘Legally Blind”s last chance to stand out, and they look to go out with a bang.

UPDATE: For some unknown reason, GMA extended ‘Legally Blind’ for another two weeks. Thus its finale will now be aired on Friday, June 30.

In 100 Words: ‘Dream Dad”s Baby Returns as ‘Ningning’

The breakout star from ‘Dream Dad’ returns with a new teleserye.

Child actress Jana Agoncillo will lead the cast of ‘Ningning’. The upcoming ABS-CBN drama series will be Jana’s second starring role, after appearing in support roles on ‘Honesto’ and ‘Ikaw Lamang’.

But Jana will not be the only ‘Dream Dad’ star in this series, as Beauty Gonzalez is also confirmed to be a part of ‘Ningning’. The former ‘Pinoy Big Brother’ housemate has enjoyed a career renaissance following years of weight problems, culminating in a breakout role in ‘Dream Dad’.

Initial teasers for ‘Ningning’ have already been released by the network, with the premiere date and timeslot still to be determined. Stay tuned for further updates.