drama, entertainment, Philippines, television

A Not-so Happy Ending for Juan Happy Love Story

Tomorrow night will be the end of a tale for ‘Juan Happy Love Story’.

The GMA Telebabad series, starring Heart Evangelista, Dennis Trillo and Kim Domingo, will air its finale September 2. It will mark the last of the comedy-infused teleseryes that GMA produced in the last several months, as it will revert back to a more serious tone on ‘Someone to Watch Over Me’.

‘Juan Happy Love Story’ first premiered on May 16, replacing another comedy-infused drama in ‘Because of You’. The series failed to captivate viewers from the start, as it lost to the Kim Chiu and Xian Lim-starred ‘The Story of Us’ on a consistent basis.

Things did not improve for ‘Juan Happy Love Story’ once ‘Born for You’ entered the picture. The latter series, which starred former Kapuso star Elmo Magalona and rising ABS-CBN talent Janella Salvador, scored victory after victory over their more veteran counterparts in the national ratings.

Overall, ‘Juan Happy Love Story’ will have aired for 80 episodes, a norm for GMA dramas these days. Still, despite the decent amount of episodes produced, it was clear that GMA failed to win back their viewers by using a more comedic approach to their teleseryes.

It also did not help that GMA cast a pair of veterans in Dennis Trillo and Heart Evangelista to star in ‘Juan Happy Love Story’. And to make matters worse, GMA did not actively promote the series (via upcoming episode trailers) after the second week, as was the norm in more recent teleseryes.

That said, the flaws in GMA’s talent development, storytelling and programming promotion are once again on display. The Kapuso network’s lack of improvement in these aspects have been a constant issue for Lilybeth Rasonable, and it continued with this series.

Come this Friday, a ‘happy ending’ may be in store for ‘Juan Happy Love Story’ story-wise, but not in terms of performance. Nothing will be expected here, just relief that this comedy-styled approach will mercifully end tomorrow night.

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drama, entertainment, Philippines, television

So Long, Because of You

‘Because of You’ is calling it a series.

Tonight is the final episode for the mostly feel-good GMA drama series. First aired November 30, 2015, ‘Because of You’ ran for a total of 117 episodes, and became one of GMA’s longer-running teleseryes in recent memory.

Despite its uncharacteristically long run, ‘Because of You’ did not exactly enjoy tremendous success in the ratings. From day one, the series was matched up against ABS-CBN’s ‘On the Wings of Love’, and as it turned out, the ever-popular JaDine (James Reid and Nadine Lustre) was too much for both Carla Abellana and Gabby Concepcion to handle.

The low point came February 26 when ‘Because of You’ earned a paltry 13.2%, while ‘On the Wings of Love” got an impressive 27.8% rating on its final night. The losses continued from there.

Even when JaDine gave way to KimXi (Kim Chiu and Xian Lim) and ‘The Story of Us’, the script stayed the same. Although ‘The Story of Us’ was not much of a hit as its predecessor, they still outperformed ‘Because of You’, but only by a few points.

As its ratings became too hard to bear, GMA decided that enough is enough. Like ‘That’s My Amboy’, GMA quietly distanced themselves from promoting ‘Because of You’ at the beginning of April, and in its place came ten-second advisories which proved to be the last straw for the series.

Overall, ‘Because of You’ was a good series that suffered from better competition and, in its final weeks, lack of promotion. It’s a shame that a series as promising as ‘Because of You’ would go down meekly, and GMA’s decision to not actively promote the teleserye became all the more poetic as its struggles escalate.

Now that ‘Because of You’ is about to air its finale, the priority at this point is to finish strong. GMA may have limited its promotion towards the end, but for the cast, producers and fans, it’s all about concluding the series on a positive note, and even in defeat, they should be proud.

‘Because of You’ will be replaced by ‘Juan Happy Love Story’ on GMA Telebabad. Stay tuned to From the Tube for more information.

 

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