Elmo, Janella Team Up in Born for You

The most talked-about Kapamilya series in recent memory is hitting the small screen this Monday.

Enter ‘Born for You’, the upcoming ABS-CBN teleserye that will be headlined by two of the country’s up-and-coming young stars. The series will mark the Kapamilya debut of Elmo Magalona, as well as Primetime Bida’s introduction to Janella Salvador.

Named after a hit song by David Pomeranz (his own rendition is prominently featured in this series), ‘Born for You’ is a story of two individuals who share a common bond for music. Sam (Janella) is an upcoming Filipino singer who grew up in Japan, while Kevin (Elmo) is a teen hearthrob and the son of an OPM icon.

Sam believed in a red string of fate, a concept which connects two people that are destined to meet each other wherever they are in the world. It is that string which helped link both Sam and Kevin, but their parents’ shocking musical past might also break it all up.

‘Born for You’ will also star Ariel Rivera, Vina Morales, Ayen Laurel, Bernard Palanca, Gina Pareño, Freddie Webb, Jimboy Martin, Joj Agpangan, Francis Magundayao, Smokey Manaloto, Ogie Diaz, Katya Santos, DJ Durano, Alfred Labatos, Kyline Alcantara, Paulo O’Hara, Neil Coleta, and Young JV. It will be directed by Onat Diaz and Jon Villarin.

In the weeks leading up to the premiere of ‘Born for You’, a lot is said about its promising story and the hype brought on by the fresh pairing of Elmo and Janella. That, coupled by the viewers’ overall excitement over the series, helped ‘Born for You’ become an immediate trending topic on social media.

With so much anticipation surrounding ‘Born for You’, this could spell trouble for its opponent, GMA’s ‘Juan Happy Love Story’. The comedy-drama starring Dennis Trillo and Heart Evangelista has not fared well from the beginning, and it could get worse against a younger love team like Elmo and Janella.

As ‘Born for You’ premieres this Monday, expect no less than a first impression. It is now up to Elmo Magalona and Janella Salvador to take them to ratings heaven.

‘Born for You’ airs weeknights starting this Monday after ‘Dolce Amore’ on ABS-CBN’s Primetime Bida.

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TV5/VIVA Partnership Updates

‘Tasya Fantasya’ is one of several TV5 and VIVA-produced programs lined up this year. (Photo credit: TV5)

The partnership between TV5 and VIVA Entertainment is off to a flying start.

Four programs will highlight the first few months of the TV5/VIVA collaboration. They are: ‘Born to Be a Star’, ‘Ang Panday’, ‘Tasya Fantasya’, and ‘Bakit Manipis ang Ulap?’.

‘Born to Be a Star’ is VIVA’s latest attempt in discovering future talents. Premiering February 6, the talent search show will be hosted by Ogie Alcasid, alongside Yassi Pressman and Mark Bautista.

Judges for ‘Born to Be a Star’ are Pops Fernandez, Aiza Seguerra, Andrew E and Christian Bautista. The show held auditions recently, with the hope of finding the most promising voices in the country.

‘Ang Panday’, starring Richard Gutierrez, is the latest made-for-TV adaptation of the Carlo J. Caparas classic. It will also star Bangs Garcia, Alonzo Muhlach, Regine Tolentino, Jack Reid, Christopher de Leon and Jasmine Curtis-Smith, with its premiere date still to be determined.

‘Ang Panday’ is no stranger to both film and television. Fernando Poe, Jr., Bong Revilla and Janno Gibbs have starred in the film adaptations, while Jericho Rosales starred in the TV adaptation that ABS-CBN once aired.

‘Bakit Manipis ang Ulap?’ marks the return of Claudine Barretto to teleserye genre in nearly a decade. The upcoming series is a made-for-TV remake of the 1985 film starring Chanda Romero, Tommy Abuel and Janice de Belen.

Also included in ‘Bakit Manipis ang Ulap?’ are Cesar Montano, Meg Imperial, Diether Ocampo, Dindi Gallardo, Roxanne Barcelo, Samantha Lopez, Bernard Palanca, Janelle Jamer, Bret Jackson, Issa Pressman, Mariel de Leon and Nathalie Colipano. The series is scheduled to premiere February 15.

And finally, ‘Tasya Fantasya’ will introduce viewers to budding VIVA star Shy Carlos. Like ‘Panday’, it was created by Carlo J. Caparas, and has also been made into a film and TV series, starring Kris Aquino and Yasmien Kurdi respectively.

‘Tasya Fantasya’ will also star Mark Neumann in his latest project for the network. Also included in the series, which premieres February 6, are AJ Muhlach, Ara Mina, John Lapus, Candy Pangilinan, Donnalyn Bartolome, Giselle Sanchez, Malak So, Arvic Romero, Jasmine Hollingworth, and Kim Molina.

Aside from the programs, VIVA and TV5’s satellite TV affiliate Cignal also joined forces in the launch of the Sari-Sari Network. The said channel features purely entertainment content, and also handles production responsibilities for TV5’s entertainment group.

It will be a very busy period for Vic del Rosario and company as far as content is concerned. That said, it’s up to TV5 to try and make an impact this year.