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More Programming Changes within GMA

This past week, GMA shook up its programming schedule in both weekday and weekend slots, in hopes of reversing the downward trend in terms of ratings. However, these changes do not seem to help the Kapuso network at all.

In the weekday morning slot GMA extended its anime block to nearly three hours. However, all they did was to re-air ‘Flame of Recca‘ and ‘Shaman King‘, which like ‘YuYu Hakusho‘ (Ghost Fighter) held a sentimental value to the network. Then ‘Kusina Master’, formerly a 30-minute ‘live’ program converted to a 15-minuter, airs shortly afterward. After Chef Boy Logro’s program, things seem to get interesting.

GMA’s extension of its anime block cost them two programs: the Mexican telenovela ‘Lola’ (original title Bella Calamidades), and the parent-child reality show ‘Anak Ko Yan’. The latter aired its series finale, with Jen-Jen Chubb crowned as the grand champion. The former, which replaced ‘With a Smile’ nearly two months ago, abruptly ended its run due to low ratings, even though more episodes were in the offing. In ‘Lola”s case, its abrupt cancellation has something to do with the viewers’ lack of interest towards Latin American drama series, which has fallen out of favor since the Asianovela invasion of the mid-2000s.

Meanwhile, the biography series ‘Tunay na Buhay‘ moved from the Saturday night slot to the weekday morning slot, to make way for another movie block called ‘Sabado Horror Night’. With the eight-part historical drama series ‘Katipunan’ currently airing, GMA had no room for ‘Tunay na Buhay’, thus moving it to the weekday morning slot. However, the ‘Sabado Horror Night’ block is deemed unnecessary, since GMA now has three movie blocks on Sundays and that ‘Katipunan’ runs for only a short period of time.

‘Sabado Horror Night’ also forced the variety show ‘Walang Tulugan with the Master Showman‘ out of its typical 12:00 a.m. timeslot. By all accounts, 12:00 a.m. is usually the best timeslot for German Moreno‘s program viewership-wise. But by forcing ‘Walang Tulugan’ out of its comfort zone, viewership losses are expected and many would be asleep by the time the show airs at 1:00 a.m.

Also this Saturday, the new game show ‘Picture! Picture!’, hosted by Ryan Agoncillo, will air after 24 Oras Weekend. In my previous blog, I wrote about GMA’s decision to pit ‘Picture! Picture!’ opposite wife Judy Ann Santos‘ game show ‘Bet on Your Baby’, and the reason why GMA wanted Ryan’s show to compete against Juday’s show is because of the poor ratings sustained by the children’s fantasy show ‘One Day Isang Araw’. Thus they answered with their own game show, which unlike ABS-CBN’s, is an original creation of the network.

And finally, GMA decided to cancel the docudrama series ‘Bingit’. The program, which is about stories of individuals surviving near-death experiences, aired its final episode last November 16, after which GMA decided to cease production of ‘Bingit’ out of respect to the victims of Typhoon Haiyan (Yolanda).

GMA’s programming changes were intended on improving its quality and viewership. However, with the kind of mediocre production they’re creating, it’s no secret why they were falling behind ABS-CBN in the ratings.

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entertainment, Philippines, public affairs, television

GMA’s Weekend Nightmares Continue

I have been saying this over and over again: GMA’s weekend programming lineup is the most uncertain of them all. In a prior article, I wrote about how GMA failed to outdraw ABS-CBN on Sundays with shows such as Party Pilipinas, TeenGen, Showbiz Central and HOT TV, all of which were cancelled due to declining viewership figures, and I have also written about how cluttered their programming schedules are on weekends. And now GMA is trying shake things up again in hopes of reversing their weekend fortunes.

GMA’s main slate of Saturday programs are fully loaded from Eat Bulaga to Walang Tulugan with the Master Showman. So why did they add another public service program to the mix? As announced in the teaser below, the upcoming public service program will be entitled ‘Bingit’, which is basically a program featuring stories of survival and inspiration. The said program’s timeslot remains uncertain, though I think the program will be placed either near Wish Ko Lang, or Tunay na Buhay. The problem with the addition of this program is that it will bump other GMA programs in its stead, so the only way they can fix that is to remove the all-martial arts block ‘Kapuso Movie Night’ off the lineup in order to accompany the new program. Worse, Alisto failed in its Saturday timeslot, so what more will ‘Bingit’ bring against either ‘SOCO: Scene of the Crime Operatives’ or ‘Failon Ngayon’?

As previously mentioned, GMA’s Sunday lineup is a total wreck, so much so that they have four movie blocks aired on Sundays (Kapuso Movie Festival, Kapuso Blockbusters, Sunday Night Box Office). The Kapuso Blockbusters segment basically filled the programming vacated by TeenGen and HOT TV. However, the network finally decided to fill in the blanks and replace one of the Kapuso Blockbusters with a Sunday suspense series called ‘Dormitoryo’, which is basically their answer to ABS-CBN’s teen-oriented comedy program ‘Luv U‘. Ok, so they’re trying to revive ‘Oka Tokat’ on a Sunday, but is this the right move? Not so, unless they gain a needed fanbase.

Once again GMA is pulling out all the stops in hopes of improving their viewership on weekends. Unfortunately, with the continuous addition of what I think are mediocre products, GMA’s fortunes regarding their ratings will only get worse.

Meanwhile, the list of other upcoming programs by the Kapuso network can be viewed below.

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