GMA Afternoon Prime Revamps Schedule

The newly-premiered GMA series ‘Destiny Rose’ is one of three teleseryes whose running times were extended as part of Afternoon Prime’s revamped schedule. (Logo courtesy of GMA Network/Destiny Rose Official Facebook)

GMA’s Afternoon Prime block is now down to four programs.

In an attempt to curb the declining ratings of the block, GMA decided to shrink the amount of programs that Afternoon Prime normally airs. The victim of this revamp is the Koreanovelas; following the conclusion of ‘Birth of a Beauty’, GMA decided not to air a Koreanovela in the afternoon, leaving Afternoon Prime with just four programs.

The four programs are:

• The Half-Sisters
• Buena Familia
• Destiny Rose (new show)
• News and Public Affairs block (Alisto, Tunay na Buhay, Power House, Reporters’ Notebook, Love Hotline)

This means that GMA will now extend the running times of the three teleseryes by 5-10 minutes. So expect ‘The Half-Sisters’, ‘Buena Familia’ and newcomer ‘Destiny Rose’ to air for nearly an hour each, which is uncharacteristic for a teleserye.

As for the News and Public Affairs block, the new schedule puts them out of position. Instead of going head-to-head with their ABS-CBN counterparts, they will now go up against ‘Kapamilya: Deal or No Deal’, which is a definite mismatch based on the latter’s recent string of ratings success.

Overall, this is not a good scheduling idea for GMA in the long run. Since the three teleseryes run for nearly an hour, there will be issues of more frequent commercial breaks and unexpected cliffhangers, something that would make these teleseryes tough and mentally draining to watch even for the more die-hard viewers.

Not even the viewership of ‘Eat Bulaga’ will help either. Despite the show’s recent success with the AlDub phenomenon, the momentum built up during ‘Eat Bulaga’ gradually falls after the show ends, due to various factors.

That said, the reduction of the number of programs in the afternoon is of no use for GMA. Dragging these programs for an extended period may mean disaster for this once-formidable programming block.

Now it’s up to ABS-CBN’s Kapamilya Gold to take advantage. GMA’s loss is now ABS-CBN’s gain.

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Koreanovela Overload Continues on GMA

Add a sixth Koreanovela to GMA’s weekday lineup.

In what seems like a new record in Philippine television history, GMA will air six Koreanovelas every weekday beginning this Tuesday, August 4. The latest addition is ‘Reply 1997’, a Koreanovela that reminisces on the good times of teenage life.

The story focuses on six high school buddies who reunite for a dinner after 15 years apart, two of whom would announce their marriage. Throughout the story, flashbacks of their teenage lives will resurface throughout the conversation, switching back and forth between their 18-year-old selves in 1997, and their present selves 15 years later.

‘Reply 1997’ stars Jung Eun-ji, Seo In-guk, Hoya, Shin So-yul, Eun Ji-won, and Lee Si-eon. The series was one of the most popular dramas in Korean television.

The entry of ‘Reply 1997’ continues a downward trend for GMA in terms of programming quality and creativity. As mentioned earlier, GMA will air six Koreanovelas starting this Tuesday, the list of which are as follows:

1. The Master’s Sun (re-run; airing at 9:40 a.m., replacing Secret Garden)
2. Two Mothers (airing at 10:10 a.m.)
3. The King’s Doctor (airing at 10:50 a.m.)
4. Birth of a Beauty (airing at 5:15 p.m.)
5. Reply 1997 (airing at 5:50 p.m. starting this Tuesday)
6. Pinocchio (airing at 9:55 p.m. on Mondays-Thursdays)

With six Koreanovelas at their disposal, it is clear that GMA’s creative nadir is now at its worst point. The inability to produce formidable local programming and their overreliance on importing other countries’ programs are taking its toll on the creative staff.

Worse, ‘Reply 1997’ will face a tough opponent in ABS-CBN’s ‘Pasion de Amor’. The local adaptation of the original Colombian telenovela has been on a ratings tear, and it left its soon-to-be-departing opponent ‘My Mother’s Secret’ in the dust.

The breaking point is now near for GMA. Six Koreanovelas on a weekday won’t help their cause.

Note: ‘My Mother’s Secret’ was scheduled to end tomorrow, July 31. But due to a preemption that was caused by the State of the Nation Address last Monday, the series is now scheduled to finish on Monday, August 3. ‘Reply 1997”s premiere will be moved to Tuesday, August 4.

Overview of PNoy’s Final SONA Coverage

Eyes will be on President Noynoy Aquino as he makes his final State of the Nation Address. (Photo credit: Philstar.com)

Welcome to SONA Monday.

Held every fourth Monday of July, the State of the Nation Address is an annual event where the President of the Philippines addresses the public of his accomplishments and plans for the nation. While the SONA is not a national holiday, it remains an important political event in the country, ranking just above the presidential inauguration and the national elections.

This year’s SONA will be the last for President Noynoy Aquino, and it will be interesting to see how he will respond to the recent string events that have plagued his administration. As always, it will be greeted by protests from those against his administration.

Television and radio coverage will once again be at the forefront of this annual event, so without further ado, here are the plans for some of the stations covering the SONA.

ABS-CBN

The SONA coverage on Channel 2 will proceed after ‘Flordeliza’. ‘Nasaan Ka Nang Kailangan Kita’, ‘Pinoy Big Brother: 737 Gold’ and ‘Mission Possible’ will be preempted, while ‘Kapamilya: Deal or No Deal’ may be preempted in case the SONA runs overtime.

ABS-CBN will use three different broadcast teams for their coverage. Channel 2 will be led by Ted Failon and Lynda Jumilla, ANC will be led by Tony Velasquez and Karmina Constantino, and DZMM TeleRadyo and Radyo Patrol 630 will be led by Anthony Taberna and Gerry Baja.

A live and uninterrupted feed of the coverage will also be streamed on abs-cbnnews.com. It is unknown if the SONA coverage will also be seen on ABS-CBN Sports+Action, since the NCAA will no longer be in conflict with the SONA.

TV5

The SONA coverage on TV5 will proceed after the Marvel animation block. ‘Hi-5 Philippines’ will be the only show preempted, as ‘Movie Max 5’ only airs as a filler program.

TV5 will utilize a parallel broadcast approach for the coverage. Erwin Tulfo and Cheryl Cosim will anchor TV5’s coverage of the SONA on four different platforms: TV5, AksyonTV, Radyo5 92.3 News FM, and News5Everywhere.

GMA

The SONA coverage on GMA will proceed after ‘The Half-Sisters’. ‘Buena Familia”s premiere will be moved tomorrow, while ‘Healing Hearts’, ‘Alisto’ and possibly ‘Birth of a Beauty’ will be preempted.

The press release of the network only indicated that Mel Tiangco and Mike Enriquez will anchor Channel 7’s coverage. Whether or not it will be a parallel coverage or a separate coverage on Channel 7, GMA News TV, GMA News Online and Super Radyo DZBB 594 remains to be seen.

All AM stations, save for specialty ones, will also pool their resources for the SONA coverage. Updates on the event will also be provided by a few FM stations.

Net 25 will also cover the SONA, but since it takes place on the same day as the Iglesia ni Cristo’s 101st founding anniversary, the primary focus of the station could be on the latter. UNTV will also handle their own coverage of the event.

Finally, the neophyte CNN Philippines (formerly Solar News Channel and 9TV) will join in on the SONA fun for the first time. Their coverage of the SONA will be anchored by Jing Magsaysay and Pia Hontiveros.

Regardless of the station, the entire nation will pay attention to the statements made by President Aquino. His last SONA will be very important, so keep an eye on what he says.