Another year is about to end. But before the calendar flips to 2014, here is a look back at the year that was in television and radio. This article will focus on TV5, which enjoyed a slow start before rebounding with a respectable fourth quarter.
After it was suspended for a good part of last year because of the you-know-what, T3: Reload rebounded in 2013 with a more toned-down approach, yet maintaining the same ol’ nastiness that the Tulfo brothers constantly address to the bullies and anomalous officials. This year also saw Radyo5 welcome Ben Tulfo and his ‘Bitag sa Radyo’ program after its departure from UNTV, in the process uniting the three brothers on the same umbrella, with Erwin also co-anchoring ‘Punto Asintado’ with Martin Andanar and Raffy hosting ‘Wanted sa Radyo’ with Nina Taduran.
In September, TV5 hired Noel Lorenzana in an effort to overhaul its programming. The end result were three program blocks: ‘Weekend Do It Better’, ‘Everyday All the Way’, and ‘KBO: Karunungan, Balita at Opinyon’. This alternative programming approach would bear fruit by the end of the year, as several of its programs finished among the Top 15 in the Nielsen Media Research ratings. In addition, the network’s willingness to reach out to a younger audience also paid dividends, as programs such as ‘SpinNation’ were among the top trending topics on Twitter.
TV5 also scored big in its sports coverage, with the recent airings of the PBA Commissioner’s Cup and Governors’ Cup Finals, and the Gilas Pilipinas games at the FIBA Asia Championship earning high viewership figures. And to cap off a resurgent finish to the year, TV5 officially christened the new TV5 Media Center in Mandaluyong City.
Under Perci Intalan, TV5 tried to compete against more established powers GMA and ABS-CBN. However, it only resulted in revenue losses. None of TV5’s own teleseryes (‘Kidlat‘, ‘Undercover’, ‘Cassandra: Warrior Angel’, ‘Misibis Bay’, ‘Enchanted Garden‘, ‘Never Say Goodbye’) even made noise in the teleserye wars, and programs such as ‘Jeepney Jackpot’, ‘Kanta Pilipinas‘, ‘Alabang Housewives’ and ‘Boracay Bodies’ were critical failures.
But perhaps the most crucial reason behind the reformat was ‘Wowowillie‘. The noontime show, a symbol of the Intalan era, finally left the airwaves in October after three years, numerous controversies and massive losses. Host Willie Revillame would ‘retire’ shortly afterwards. In addition, TV5 originals ‘Face to Face’ and ‘Talentadong Pinoy‘ were also cancelled; its hosts Amy Perez and Ryan Agoncillo would secure new contracts with ABS-CBN and GMA respectively after departing.
TV5 also encountered numerous problems with its sports coverage. In May, they cut block-time ties with IBC-13, but were urged to stay until the PBA Governors’ Cup eliminations. As a result the NCAA was forced to air its nightly games on AksyonTV; the long-delayed finals was aired on TV5 in the early afternoon. And to cap off, many PBA fans were angered when TV5 decided to air only the ‘marquee’ games of the ongoing Philippine Cup live during weeknights and Saturdays, leaving the signal-deficient AksyonTV to air the rest.
The motto for TV5 this 2014 should be ‘There’s nowhere to go but up’. With Noel Lorenzana spearheading the rebuilding project, TV5 will continue its commitment to programs that are favorable to younger and socially active citizens. And as they open the TV5 Media Center, it appears that things are on the upswing.