2017 gets underway with two teleseryes concluding their respective runs this Friday.
On one end, there is the ABS-CBN primetime series ‘Magpahanggang Wakas’. The latest in a series of ‘kabitseryes’, ‘Magpahanggang Wakas’ starred Jericho Rosales, Arci Muñoz and John Estrada in a story that involves a romantic love triangle and a man wrongly accused of murder and was thought to have been killed.
On the other end is the GMA primetime series ‘Someone to Watch Over Me’, starring Tom Rodriguez, Lovi Poe and Max Collins. Like ‘Magpahanggang Wakas’, this series featured a love triangle, this time with a plot centering on a man who suffers from Alzheimer’s disease.
‘Someone to Watch Over Me’ premiered on September 5, and was initially pitted against the short-lived series ‘Born for You’. But after the latter’s conclusion, many expected to see ‘Magpahanggang Wakas’ go up against the former.
Unfortunately, ABS-CBN had other ideas. On September 19, the network demoted ‘Till I Met You’ to the third slot of Primetime Bida, and ‘Magpahanggang Wakas’ was placed in the second slot, opposite another debuting series in ‘Alyas Robin Hood’.
But while ‘Magpahanggang Wakas’ regularly got the better of ‘Alyas Robin Hood’ in the Kantar national ratings, it averaged only 26%, a far cry from the 30% or better numbers of ‘Pangako Sa ‘Yo’ and ‘Dolce Amore’ earlier in 2016. Much has been said about its plot line, which may have turned viewers off due to its obvious familiarity.
As for ‘Someone to Watch over Me’, it only scored an average of 12% during its run. But unlike previous GMA dramas that aired in this timeslot, ‘Someone to Watch Over Me’ actually fought well, pushing the JaDine-starred ‘Till I Met You’ to the limit in more recent episodes.
Overall, ‘Magpahanggang Wakas’ will have aired for 80 episodes, while ‘Someone to Watch Over Me’ will have a total of 90 episodes. Not bad, but not good for either network’s standards.
In the end, it is clear that the success of the so-called ‘kabitserye’ is wearing thin. It was a tried and tested formula, but for those who have seen this plot before, it is no longer a healthy obsession.
This Friday, both ‘Magpahanggang Wakas’ and ‘Someone to Watch Over Me’ will have one last chance to impress themselves. One can only hope that the two series will end on a high note, after all these difficult times.
‘It’s Showtime’ was on the brink of waving the white flag when rival ‘Eat Bulaga”s Kalyeserye segment (starring AlDub) became wildly popular in the second half of 2015. So in order to get back on track, they decided to revive a singing competition that was successful in the era of black and white television.
The long-running Kalyeserye segment had been on a roll since its debut on July 16, 2015. Unfortunately, the return to form of ‘It’s Showtime’, coupled by the presumed seven-month suspension of Paolo Ballesteros (a.k.a. Lola Tidora) and fans’ apparent frustration over repetitive and predictable storylines, led to a decline in popularity for the segment.
ABS-CBN’s ‘Big Three’ love teams continued to roll in 2016. The year began with ‘Pangako Sa ‘Yo’, starring Kathryn Bernardo and Daniel Padilla, reigning on the 8:40 timeslot, followed by its replacement ‘Dolce Amore’, starring Liza Soberano and Enrique Gil, which debuted on February 15.
Barbie Forteza and Andre Paras were paired in the long-running afternoon drama ‘The Half-Sisters’, which finally came to an end on January 15. Two weeks later, they received a primetime push with ‘That’s My Amboy’, but the series ended in late April with just 68 episodes and little fanfare.
The trend towards sensually mature programs continued in 2016. On ABS-CBN, ‘Pasion de Amor’, ‘Tubig at Langis’ and ‘Magpahanggang Wakas’ stood out, with Coleen Garcia, Ellen Adarna, Arci Muñoz, Isabelle Daza and Cristine Reyes emerging to showcase their newfound abilities in a more raunchy setting.
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