drama, entertainment, Philippines, television

Born for You to End in Two Weeks

There is not enough time for GMA’s ‘Someone to Watch Over Me’ to warm up.

That is because its opponent, ABS-CBN’s ‘Born for You’, will end in two weeks’ time. The Kapamilya series starring Elmo Magalona and Janella Salvador will air its final episode on September 16.

‘Born for You’ had been on the air since June 20, when it replaced the Kim Chiu and Xian Lim-starrer ‘The Story of Us’. The series marked the first time that Elmo (a former GMA star and current off-screen boyfriend of Janine Gutierrez) and Janella were paired on television.

Though ‘Born for You’ consistently won over ‘Juan Happy Love Story’ in the ratings game, it seems like ABS-CBN is not happy with its performance. The show started strong on its very first week, getting an average of 18%, but after that, ratings hovered between 16-17% during July and early August.

Then in the past two weeks, ‘Born for You”s ratings fell to around the 14% mark. This gave ‘Juan Happy Love Story’ a fighting chance, and though they still fell short, on some nights, they managed to narrow the gap to 1% or less.

Overall, ‘Born for You’ will become a rarity among ABS-CBN dramas. With only 65 episodes, it is one of the shortest-lived dramas ABS-CBN has ever produced, and considering that it aired on the top-rating Primetime Bida block, it is even rarer for a series to air that short on primetime.

The underwhelming performance of ‘Born for You’ could force ABS-CBN to consider breaking up the on-screen love team of Elmo Magalona and Janella Salvador. Given the inexperience of the duo together, and the fact that Elmo is still linked to Janine Gutierrez in real life, ABS-CBN may need to find another role for both he and Janella, but not as a love team.

Still, the Kapamilya network may give them another chance together. But that will only depend on both proper timing and a right story that will help them grow and mature as actors.

Only two weeks remain in the run of ‘Born for You’. They need to prove that they can still win big, or else, it will be the trio of Lovi Poe, Tom Rodriguez and Max Collins in ‘Someone to Watch Over Me’ who will be the ones smiling.

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