Born for You to End in Two Weeks

There is not enough time for GMA’s ‘Someone to Watch Over Me’ to warm up.

That is because its opponent, ABS-CBN’s ‘Born for You’, will end in two weeks’ time. The Kapamilya series starring Elmo Magalona and Janella Salvador will air its final episode on September 16.

‘Born for You’ had been on the air since June 20, when it replaced the Kim Chiu and Xian Lim-starrer ‘The Story of Us’. The series marked the first time that Elmo (a former GMA star and current off-screen boyfriend of Janine Gutierrez) and Janella were paired on television.

Though ‘Born for You’ consistently won over ‘Juan Happy Love Story’ in the ratings game, it seems like ABS-CBN is not happy with its performance. The show started strong on its very first week, getting an average of 18%, but after that, ratings hovered between 16-17% during July and early August.

Then in the past two weeks, ‘Born for You”s ratings fell to around the 14% mark. This gave ‘Juan Happy Love Story’ a fighting chance, and though they still fell short, on some nights, they managed to narrow the gap to 1% or less.

Overall, ‘Born for You’ will become a rarity among ABS-CBN dramas. With only 65 episodes, it is one of the shortest-lived dramas ABS-CBN has ever produced, and considering that it aired on the top-rating Primetime Bida block, it is even rarer for a series to air that short on primetime.

The underwhelming performance of ‘Born for You’ could force ABS-CBN to consider breaking up the on-screen love team of Elmo Magalona and Janella Salvador. Given the inexperience of the duo together, and the fact that Elmo is still linked to Janine Gutierrez in real life, ABS-CBN may need to find another role for both he and Janella, but not as a love team.

Still, the Kapamilya network may give them another chance together. But that will only depend on both proper timing and a right story that will help them grow and mature as actors.

Only two weeks remain in the run of ‘Born for You’. They need to prove that they can still win big, or else, it will be the trio of Lovi Poe, Tom Rodriguez and Max Collins in ‘Someone to Watch Over Me’ who will be the ones smiling.

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A Not-so Happy Ending for Juan Happy Love Story

Tomorrow night will be the end of a tale for ‘Juan Happy Love Story’.

The GMA Telebabad series, starring Heart Evangelista, Dennis Trillo and Kim Domingo, will air its finale September 2. It will mark the last of the comedy-infused teleseryes that GMA produced in the last several months, as it will revert back to a more serious tone on ‘Someone to Watch Over Me’.

‘Juan Happy Love Story’ first premiered on May 16, replacing another comedy-infused drama in ‘Because of You’. The series failed to captivate viewers from the start, as it lost to the Kim Chiu and Xian Lim-starred ‘The Story of Us’ on a consistent basis.

Things did not improve for ‘Juan Happy Love Story’ once ‘Born for You’ entered the picture. The latter series, which starred former Kapuso star Elmo Magalona and rising ABS-CBN talent Janella Salvador, scored victory after victory over their more veteran counterparts in the national ratings.

Overall, ‘Juan Happy Love Story’ will have aired for 80 episodes, a norm for GMA dramas these days. Still, despite the decent amount of episodes produced, it was clear that GMA failed to win back their viewers by using a more comedic approach to their teleseryes.

It also did not help that GMA cast a pair of veterans in Dennis Trillo and Heart Evangelista to star in ‘Juan Happy Love Story’. And to make matters worse, GMA did not actively promote the series (via upcoming episode trailers) after the second week, as was the norm in more recent teleseryes.

That said, the flaws in GMA’s talent development, storytelling and programming promotion are once again on display. The Kapuso network’s lack of improvement in these aspects have been a constant issue for Lilybeth Rasonable, and it continued with this series.

Come this Friday, a ‘happy ending’ may be in store for ‘Juan Happy Love Story’ story-wise, but not in terms of performance. Nothing will be expected here, just relief that this comedy-styled approach will mercifully end tomorrow night.