Pagoda Philippines, Inc. may not be a household name to many, but it still holds a place among older television viewers.
Two of their products received a push during the 80s and 90s via commercial spots on networks such as PTV-4, RPN-9 and IBC-13. The Western-themed commercials of Dragon Katol, a brand of mosquito coil, may be memorable, but none can top the commercials for Family Rubbing Alcohol featuring boxing referee Carlos Padilla, Jr.
Padilla, now best known as the father of singer/actress Zsa Zsa Padilla, is considered among the early celebrity product endorsers in the country. While product endorsement by celebrities is now prevalent today, it was not as recognizable back in Padilla’s day.
Family Rubbing Alcohol remains in production these days, but the commercials with Padilla will always be stuck in the minds of TV viewers across the country. Imagine a boxing fight back then without Family Rubbing Alcohol during a break in the action.