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Overview of PNoy’s Final SONA Coverage

Eyes will be on President Noynoy Aquino as he makes his final State of the Nation Address. (Photo credit: Philstar.com)

Welcome to SONA Monday.

Held every fourth Monday of July, the State of the Nation Address is an annual event where the President of the Philippines addresses the public of his accomplishments and plans for the nation. While the SONA is not a national holiday, it remains an important political event in the country, ranking just above the presidential inauguration and the national elections.

This year’s SONA will be the last for President Noynoy Aquino, and it will be interesting to see how he will respond to the recent string events that have plagued his administration. As always, it will be greeted by protests from those against his administration.

Television and radio coverage will once again be at the forefront of this annual event, so without further ado, here are the plans for some of the stations covering the SONA.

ABS-CBN

The SONA coverage on Channel 2 will proceed after ‘Flordeliza’. ‘Nasaan Ka Nang Kailangan Kita’, ‘Pinoy Big Brother: 737 Gold’ and ‘Mission Possible’ will be preempted, while ‘Kapamilya: Deal or No Deal’ may be preempted in case the SONA runs overtime.

ABS-CBN will use three different broadcast teams for their coverage. Channel 2 will be led by Ted Failon and Lynda Jumilla, ANC will be led by Tony Velasquez and Karmina Constantino, and DZMM TeleRadyo and Radyo Patrol 630 will be led by Anthony Taberna and Gerry Baja.

A live and uninterrupted feed of the coverage will also be streamed on abs-cbnnews.com. It is unknown if the SONA coverage will also be seen on ABS-CBN Sports+Action, since the NCAA will no longer be in conflict with the SONA.

TV5

The SONA coverage on TV5 will proceed after the Marvel animation block. ‘Hi-5 Philippines’ will be the only show preempted, as ‘Movie Max 5’ only airs as a filler program.

TV5 will utilize a parallel broadcast approach for the coverage. Erwin Tulfo and Cheryl Cosim will anchor TV5’s coverage of the SONA on four different platforms: TV5, AksyonTV, Radyo5 92.3 News FM, and News5Everywhere.

GMA

The SONA coverage on GMA will proceed after ‘The Half-Sisters’. ‘Buena Familia”s premiere will be moved tomorrow, while ‘Healing Hearts’, ‘Alisto’ and possibly ‘Birth of a Beauty’ will be preempted.

The press release of the network only indicated that Mel Tiangco and Mike Enriquez will anchor Channel 7’s coverage. Whether or not it will be a parallel coverage or a separate coverage on Channel 7, GMA News TV, GMA News Online and Super Radyo DZBB 594 remains to be seen.

All AM stations, save for specialty ones, will also pool their resources for the SONA coverage. Updates on the event will also be provided by a few FM stations.

Net 25 will also cover the SONA, but since it takes place on the same day as the Iglesia ni Cristo’s 101st founding anniversary, the primary focus of the station could be on the latter. UNTV will also handle their own coverage of the event.

Finally, the neophyte CNN Philippines (formerly Solar News Channel and 9TV) will join in on the SONA fun for the first time. Their coverage of the SONA will be anchored by Jing Magsaysay and Pia Hontiveros.

Regardless of the station, the entire nation will pay attention to the statements made by President Aquino. His last SONA will be very important, so keep an eye on what he says.

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Kapamilya Gold Reclaims Ratings Supremacy, At Least in Kantar

The recent success of ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ (above) boosted the viewership of Kapamilya Gold. (Photo credit: ABS-CBN)

ABS-CBN’s Kapamilya Gold block is back in business.

The last two months saw Kapamilya Gold regain its footing in the ratings. The block’s two teleseryes in ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ were beginning to win over viewers as their story intensifies, while their two counterparts in ‘The Half-Sisters’ and ‘Yagit’ were losing steam as their stories become even more predictable.

At the moment, both ‘Flordeliza’ and ‘Nasaan Ka Nang Kailangan Kita’ were averaging at least 14% in the ratings (according to Kantar Media), which is a far cry from the single-digit marks they attained in mid-January. And if that’s not enough, both shows were also beating their Kapuso counterparts in most, if not all recent episodes.

With ‘Yagit’ about to be replaced by ‘Buena Familia’ starting July 27, it would be a great opportunity for ‘Nasaan Ka Nang Kailangan Kita’ to take advantage of a new opponent. As for ‘Flordeliza’, their battle with ‘The Half-Sisters’ may be a neck-and-neck struggle, but they are definitely more than happy to earn victory points with each episode.

The recent success of Kapamilya Gold isn’t limited to the two teleseryes alone. The entry of ‘Pinoy Big Brother: 737 Gold’ also boosted its fortunes, even though the MTRCB recently imposed an SPG rating to the show due to its scenes that are strictly inappropriate for children.

And finally, the News and Current Affairs programs and ‘Kapamilya: Deal or No Deal’ continued to dominate their counterparts from GMA. Overall, Kapamilya Gold has turned things around after a slow start this year, with each show registering double figure ratings.

That said, the pressure is now on GMA’s Afternoon Prime to keep up. Having lost some momentum at the midway point, GMA must change it up a bit to maintain interest, otherwise viewer interest will continue to wane.

For now, Kapamilya Gold has won, at least in Kantar. But will they keep it up? We’ll see.

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