drama, entertainment, Philippines, television

GMA Brings Back Kapuso Primetime Cinema

Once again, GMA is making some radical changes to its Telebabad lineup.

Just recently, the network announced that they will bring back the transitional movie block ‘Kapuso Primetime Cinema’. The re-premiere of the said movie block will take place on November 9, replacing the Koreanovela ‘Legendary Women’.

It can be recalled that GMA aired ‘Kapuso Primetime Cinema’ two years ago, following the conclusions of ‘Genesis’ and ‘Akin Pa Rin ang Bukas’. GMA’s intent of airing ‘Kapuso Primetime Cinema’ at the time was clear: to capitalize on low advertising revenue during the Christmas season and to give more time for the production of upcoming teleseryes.

As it turned out, the move backfired. Replacement dramas ‘Carmela’ and ‘Rhodora X’ failed to bring the desired results, and GMA was left wondering why their ‘Kapuso ang Una’ battle cry did not work out.

This year, GMA opted for a more different approach. Instead of replacing the network’s teleseryes like they did two years ago, they decided to place ‘Kapuso Primetime Cinema’ on the timeslot normally reserved for Koreanovelas.

One possible reason for the move is that GMA intended to air ‘Kapuso Primetime Cinema’ in order for ‘Saksi’ to match up better with ‘Bandila’. The presence of ‘Pinoy Big Brother: 737’ and ‘Tonight with Boy Abunda’ has led to a later-than-expected airing for ‘Bandila’.

There is one problem, however. ABS-CBN has announced that a fifth teleserye (‘You’re My Home’) will air on Primetime Bida at the conclusion of ‘Pinoy Big Brother: 737’, and as a result, a hopeless situation now awaits GMA and its embattled fanbase.

That said, GMA needs to realize that they need to concede defeat than continue their already lopsided rivalry with ABS-CBN. It is clear the both networks are headed into opposite directions, and with ABS-CBN already more dominant than ever, GMA knows that an overhaul is more than necessary at this point.

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drama, entertainment, Korea, Philippines, television

Nino, Secret Love Bow Out

‘Nino’, along with ‘Secret Love’, will end their runs this week on GMA Telebabad. (Photo credit: GMA Network)

Two GMA Telebabad programs will bid farewell within the next two days.

First up is ‘Secret Love’, whose finale will air later tonight. The Koreanovela premiered on July 14 and was one of GMA Telebabad’s stronger-performing programs.

Starring Ji Sung as Dominic, Hwang Jung Eum as Elise, and Bae Soo Bin as Howard, ‘Secret Love’ focused on Dominic’s obsession and eventual romance with Elise amid the latter’s involvement in the killing of Dominic’s girlfriend. The series also saw how Elise willingly accused herself of the crime for the sake of her then-boyfriend Howard, after which he called off their relationship and humiliated her.

During its two-month run, ‘Secret Love’ competed well against the likes of ‘Aquino & Abunda Tonight’, ‘Pinoy Big Brother: All In’ and ‘Miss Ripley’ on ABS-CBN. The Asianovela averaged at least 15% on AGB Nielsen’s national ratings, and at least 7% on Kantar.

No replacement will be made for ‘Secret Love’, since ‘I Hear Your Voice’, the Kapuso network’s supposed successor Asianovela, premiered last month while the former was still airing.

Meanwhile, ‘Nino’ and his Naynay Commandments will officially end their run tomorrow.

The teleserye starring Miguel Tanfelix premiered on May 26, replacing ‘Carmela’ while dislodging ‘Kambal Sirena’ out of its original timeslot. Despite its value-oriented nature, ‘Nino’ had an up-and-down run, as reflected by the AGB Nielsen and Kantar ratings.

‘Nino’ had a slow start against ‘Dyesebel’ in the AGB Nielsen ratings, but managed to pick up steam as the latter drew to a close. The series continued to win over viewers even after ‘Hawak Kamay’ took ‘Dyesebel”s timeslot on July 21, and should finish with an average of 22% by the end of its run.

But on Kantar’s count, ‘Nino’ performed badly against both ‘Dyesebel’ and ‘Hawak Kamay’. A 17% average for ‘Nino’ and a -10% disparity against rival ABS-CBN teleseryes should be a cause of concern for GMA management, even as ABS-CBN endured a slight decline in the ratings of their aforementioned programs.

Overall, ‘Nino’ was a decently good teleserye, but not as revered as the likes of ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’ on the Kapamilya network. And with GMA becoming infamous for producing merely filler teleseryes that have shorter timespans, ‘Nino”s near five-month run is just another example of why GMA is resorting to this tactic with little results.

Replacing ‘Nino’ on its timeslot will be ‘Strawberry Lane’, another family drama starring Bea Binene, Kim Rodriguez, Joyce Ching, Joanna Marie Tan, and Rita de Guzman. The series, which centers on five juvenile girls seeking a new direction in life, will premiere on September 15.

 

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drama, entertainment, Philippines, television

‘Sirena Wars’ End Prematurely

The ‘Sirena Wars’ between ‘Dyesebel’ and ‘Kambal Sirena’ was dominated by the former.

Tonight on GMA Telebabad, the much-awaited value-oriented drama series ‘Nino’ will make its primetime debut. But instead of premiering on the timeslot vacated by ‘Carmela’, GMA decided to make a programming change.

‘Nino’ was placed on the timeslot following ’24 Oras’, essentially following the same formula used by ABS-CBN in series such as ‘May Bukas Pa’, ‘100 Days to Heaven’, and ‘Honesto’. It also meant that the so-called ‘Sirena Wars’ waged between the Kapuso network’s ‘Kambal Sirena’ and ABS-CBN’s own adaptation of ‘Dyesebel’ had to end with this timeslot change, as ‘Kambal Sirena’ was moved at a later time opposite ‘Ikaw Lamang’.

The ‘Sirena Wars’, which lasted from March 17 to May 23, overwhelmingly favored ‘Dyesebel’ in the ratings. According to TNS Kantar’s figures, ‘Dyesebel’ consistently registered a double-digit winning margin over ‘Kambal Sirena’, with the former’s ratings reaching 30% or better against the latter’s 16% or lower average. Over at AGB Nielsen, the margin was close to nearly 5%, but it still favors ‘Dyesebel’ over ‘Kambal Sirena’, albeit by lower scores compared to Kantar’s.

‘Dyesebel’ was also a hit among social media netizens, with hashtags and topics related to the series consistently ranking among the top trends on Twitter. The same cannot be said for ‘Kambal Sirena’, however.

To GMA’s credit, ‘Kambal Sirena’ managed to hold its own against ‘Dyesebel’. While the series was outplayed by ‘Dyesebel’ in the ratings, it enabled Louise delos Reyes to continue improving her acting prowess, in what is only her second lead role in primetime. And while Anne Curtis remains among primetime’s top female stars, there is no question that delos Reyes is a formidable primetime actress herself, and has a bright future ahead of her.

But in the end, GMA needed a change. Realizing that ABS-CBN was successful in airing ‘May Bukas Pa’, ‘100 Days to Heaven’ and ‘Honesto’ after news programs, GMA decided to move ‘Kambal Sirena’ to a later timeslot and place ‘Nino’ instead. However, it remains to be seen whether or not ‘Nino’ will match, if not surpass the success of ABS-CBN’s value-oriented teleseryes.

Beginning tonight, both ‘Kambal Sirena’ and ‘Dyesebel’ will continue to air on primetime. But the ‘Sirena Wars’ is no more. And it was fun while it lasted.

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drama, entertainment, Philippines, religion, television

GMA Goes Value-Oriented with ‘Nino’

The new GMA Telebabad offering ‘Nino’ will begin on May 26.

With ‘Carmela’ about to finish its run this Friday, GMA decided to take a more simple approach in creating their teleseryes. The new series, titled ‘Nino’, is GMA’s latest attempt towards creating teleseryes that focuses on optimism, hope and good values.

This type of teleserye is not new to viewers. In fact, ABS-CBN  has capitalized on child stars such as Zaijan Jaranilla, Xyriel Manabat, and Raikko Mateo to create simple yet heartwarming teleseryes that were embraced by the viewing public. These usually consist of stories of faith (‘May Bukas Pa’), humility (‘100 Days to Heaven’) and honesty (‘Honesto’), and in each of the shows, the child star was the lead protagonist who sets the tone for the duration of the series.

Not to be outdone, GMA has attempted this formula a few times. However, the remake of the Julie Vega classic ‘Mga Mata ni Anghelita’, starring a young Krystal Reyes, and the Barbie Forteza-Joshua Dionisio starrer ‘Pilyang Kerubin’ failed to click with viewers. They decided to abandon this concept, that is, until the project ‘Nino’ came along.

The upcoming series centers on a mentally challenged teenage boy named Nino, portrayed by Miguel Tanfelix. Throughout the series, Nino will guide people to a journey towards inspiration, hope and optimism amid all challenges. And with the help of his ‘Tukayo’, played by David Remo, Nino is determined to change the life of his town through miraculous means.

The series will also introduce the ‘Naynay Commandments’, a series of values and good manners that teaches people the importance of integrity and honesty in everyday life. It also inspires parents to become responsible in raising their children.

‘Nino’ will also feature an all-star cast that features Tom Rodriguez, Katrina Halili, Lotlot de Leon, Neil Ryan Sese, German Moreno, Dante Rivero, Bianca Umali, Gerald Napoles, Ces Quesada, Luz Valdez, Gloria Romero, Renz Valerio, Julian Trono and Vincent Magbanua.

GMA executives should be optimistic about ‘Nino’. Having seen its rival ABS-CBN succeed with this type of teleserye, there is no question that ‘Nino’ has the potential to attract a big number of viewers. Still, it remains to be seen whether or not ‘Nino’ will pull GMA’s fortunes back on the green side.

Nino is slated to air this Monday, right after ’24 Oras’.

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drama, entertainment, Philippines, television

‘Carmela’ Meets New Rival

Coco Martin, Kim Chiu, Julia Montes and Jake Cuenca top-bill the upcoming drama series ‘Ikaw Lamang’, which debuts on ABS-CBN’s Primetime Bida on March 10.

The past few weeks have not been good for ‘Carmela’. Rival series ‘Got to Believe’, scheduled to end this March 7, has not only beaten the former in its timeslot, but also out-trended them in social media. In addition, TV5’s PBA Philippine Cup playoff games have leapfrogged past ‘Carmela’ in terms of both ratings and social media impact. And now a new rival program awaits.

Enter ‘Ikaw Lamang’, the upcoming ABS-CBN Primetime Bida series which will replace ‘Got to Believe’ on March 10. The series will feature a powerhouse cast headlined by Kim Chiu, Julia Montes, Coco Martin and Jake Cuenca. Veteran actors Ronaldo Valdez, Tirso Cruz III, Cherry Pie Picache, Cherie Gil and John Estrada will complement the lead cast of characters. 

‘Ikaw Lamang’ will be the first project together for Montes and Martin since their highly-rated series ‘Walang Hanggan’ two years earlier. It will also mark Chiu’s first primetime project since ‘Ina, Kapatid, Anak’, and her second without on-screen partner Xian Lim. Chiu, Martin and Cuenca also previously worked together in ‘Tayong Dalawa’ in 2009.

The upcoming drama series will be a huge test for the four lead stars in terms of on-screen chemistry, familiarity and their acting abilities. But viewers should not worry. ‘Ikaw Lamang’ is a showcase that pits four of the most bankable personalities in the small screen, and when mixed with a well-written script and a highly touted supporting cast, it translates into a potentially high-rated drama series that will attract many viewers.

Which means that more problems lay ahead for viewers of ‘Carmela’. Despite debuting strongly last January, ‘Carmela’ has suffered of late thanks to the lack of social media presence and declining ratings. The lack of interest and viewership surrounding ‘Carmela’ should be a cause of concern to GMA management, who will now pressure the writers to improve the script and develop the characters further. And when up against a star-studded cast in ‘Ikaw Lamang’, they are at a disadvantage.

With that, good luck to the writers of ‘Carmela’. I hope you improve its storyline in order to impress and attract viewers, otherwise ‘Ikaw Lamang’ will continue to overwhelm the show just like what ‘Got to Believe’ did.

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drama, entertainment, Philippines, television

Carmela Replay Will Fail Against The Singing Bee

Looks like GMA is poised to lose another ratings war on Saturday afternoons, an alarmingly frequent occurrence for the once-mighty network.

GMA will re-air the pilot week of the Marian Rivera comeback series ‘Carmela’ tomorrow on the slot normally occupied by ‘GMA Blockbusters’. Unfortunately, the re-run will be up against the ABS-CBN game show ‘The Singing Bee’, which has toppled erstwhile occupant ‘Startalk’ and forced the show’s return to the Sunday slot.

If the first week returns are of any indication, it is clear that viewers still prefer the love team of Kathryn Bernardo and Daniel Padilla in ‘Got to Believe’ over the comeback of Marian Rivera. Re-airing ‘Carmela’ was meant to be GMA’s last resort at convincing viewers that Marian still has it. However, Marian’s best days were well behind her, and despite all the recent accolades that she earned over the past year, her career as a GMA contract artist will only be a mere afterthought, unless the Kapuso braintrust revamps their creative unit and search for new ownership.

The re-air of ‘Carmela’ will definitely be a dud for GMA, no question. Unless they decided to put a game show (preferably ‘Celebrity Bluff’) to go up against ‘The Singing Bee’ rather than air old movies on that timeslot, it will be another devastating defeat for the Kapuso network.

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