Philippine Cable and Digital Channels Face Issue of Redundancy

Hero is one of several cable channels in the Philippines that was shut down this year due to redundancy in content. (Logo courtesy of Creative Programs Inc.)

Redundancy has become a common theme for cable and digital channels in the Philippines.

In the first half of 2018 alone, viewers witnessed a closure of numerous cable channels in the country. On the local side of the spectrum, there was Hero, TAG, ABS-CBN Regional Channel, CT and 2nd Avenue, and on the international front there was Toonami.

There were also some rebrandings and resurrections of several channels as well. CPI made LIGA the second coming of Balls in time for the FIFA World Cup (replacing ARC, TAG and Hero in the process) while rebranding Lifestyle into Metro Channel, and then the MVP Group converted Bloomberg Philippines into One News.

So why do these things happen to our beloved cable and digital channels? The most cited reason is financial constraints, but it goes deeper than that.

When two channels air similar content with one another, redundancy happens. This is exactly the case that befell the likes of Hero, TAG, CT, 2nd Avenue and Toonami because they feature similar themes and genres with one or several channels.

Hero and Toonami, for example, became victims of cord-cutters and other channels such as Cartoon Network, Boomerang, AniPlus, Animax and even Yey!, which show some anime and action series as well. Same with CT and 2nd Avenue who share some of the programming with sister channels Jack TV and ETC.

Going further back, CPI shut down Velvet in 2014 and moved some of its content over to Lifestyle. Four years later, Lifestyle was rebranded into Metro Channel and is now essentially a second coming of Velvet.

There is also LIGA, which was launched for the FIFA World Cup but is expected to face similar redundancy issues as Balls since its only other source of content are events that air on ABS-CBN S+A. Finally, the rebrand from Bloomberg Philippines to One News has made AksyonTV (a former news channel-turned-T5N clone) redundant, something the MVP Group must address moving forward.

However, redundancy is not limited to cable channels alone. Yey!, for example, has a movie block called ‘Kid Sine’, but some of the films shown here are also aired on sister channel CineMo (under the CineFantasya and CineKomedya blocks).

Yey! also airs reruns of ‘Your Face Sounds Familiar Kids’ while CineMo rebroadcasts ‘Ang Probinsyano’ and ‘Bagani’ on weekends. Such reruns should have been exclusive to Jeepney TV.

These are just some of the examples that face cable and digital channels today. Considering the competitive nature of this business, trying to stay unique and distinct in terms of content is not as easy as it looks.

So the best that these channels can do right now is to remain innovative and wide-eyed to the audience while keeping themselves afloat. This juggling act may be difficult, but when done properly, they can stay on the air for a long period of time.

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New Name for Lifestyle, Plus Toonami Gets the Ax

Lifestyle (Network) has a new name.

On April 2, 2018, Lifestyle was renamed and rebranded as the Metro Channel. Named after the high-end lifestyle magazine of the same name, Metro Channel will feature almost the same content as its predecessor, with a focus on food, fashion and travel programs.

Some of the programs that will air on Metro Channel include locally-produced shows such as ‘The Crawl’, ‘Casa Daza’, ‘At the Table’, ‘G Diaries’ and ‘Pia’s Postcards’. It will also feature foreign canned programs such as ‘Masterchef’, ‘America’s Next Top Model’ and ‘The Great British Bakeoff’.

Operated by ABS-CBN affiliate Creative Programs Inc., Metro Channel was originally launched on July 24, 1999 as the Lifestyle Network. It was later rebranded as ‘Lifestyle’ in 2015 with increased emphasis towards programs concerning food, fashion and travel.

Metro Channel will continue to air on SkyCable channel 52 and on high definition channel 174. It is also available on SkyDirect channel 31 and on select cable operators in the Philippines.

Easter weekend also saw the demise of Toonami, a cable channel operated by Turner Broadcasting. After nearly six years on the air, Toonami was officially shut down on March 31, 2018.

A sister channel of Cartoon Network and Boomerang, Toonami was known to air a selection of anime and American action cartoon series. Among the notable programs that were aired on Toonami include ‘Batman’, ‘Teen Titans’, ‘Ben 10’, ‘Inazuma Eleven Go’, ‘Yu-Gi-Oh’, ‘Yo-Kai Watch’ and ‘Dragon Ball Z’.

The shutdown of Toonami had huge repercussions to Filipino anime fans who still mourn the loss of local anime channel Hero. At the time it was taken off the air, Toonami was broadcasting the ongoing ‘Dragon Ball Super’ series which has yet to be launched on Filipino free TV.

It remains to be seen if Cartoon Network will be able to revive the Toonami primetime block to accommodate its displaced programs. But for anime fans who are looking for other ways to watch their favorite programs, there are other options such as cable channels Animax and AniPlus, as well as anime streaming websites.

In and Out: TV5 Announces, Then Pulls Out NFL

Unless things change, the NFL will not be seen on Philippine television in the foreseeable future after Sports Illustrated Asia backed out and TV5 pulled out any scheduled games from its lineup. (Photo courtesy of the National Football League)

America’s most popular sport appears to be on its way out of the Philippines.

Sports Illustrated Asia, formerly the All-Sports Network (ASN), dropped the NFL from its lineup of programs at the start of the 2017 season. The channel best known for airing the National Hockey League, U.S. NCAA college football and college basketball had been broadcasting NFL games for nearly a decade now.

Almost simultaneously, TV5 announced that they will carry NFL games this season. But as soon as they placed the schedule of NFL games on its website, they decided to pull them out at the last minute in favor of ‘Movie Max 5’.

This means that for the first time in decades, the NFL will not be seen on Philippine television this season (unless one network will air the Super Bowl this February). It’s a shame considering that the league has had a long and distinguished love affair with Filipino sports fans and American expats, even though it falls behind basketball, volleyball and soccer in terms of local popularity.

Going back to TV5, the last-minute pullout of NFL games is the latest in a series of blunders committed by the network this month. Last week, TV5 ceased airing Cartoon Network and Boomerang shows in favor of TV shopping and movies, then in another last-minute move, they postponed anew the premiere of Brillante Mendoza’s ‘Amo’.

These moves are typical of Chot Reyes’ incompetence as a network executive. Once lauded for promoting the network’s ‘Choose Courage’ mantra, Chot’s questionable decisions has now turned the slogan into a joke.

The NFL, despite its lack of popularity in the Philippines, would have filled TV5’s suddenly moribund schedule. Had it aired as scheduled, people would have praised Chot Reyes for this fearless and courageous move.

Instead, Chot retreated like a coward and instructed his staff to pull them out in favor of endless Tagalized movies and TV shopping blocks. Which leads to where TV5 is now, a network lacking any sense of direction.

Considering the expensive broadcast rights of the NFL, perhaps TV5 was right in not pursuing the league. But without a ‘Plan B’, all signs point to Chot Reyes becoming a pariah in the world of Philippine television.

TV5 Pulls Out Cartoon Network Shows, Refurbish Lineup Anew with NFL, Cockfighting, Japan Japan and Amo

What is Chot Reyes thinking?

Choosing courage is easier with you inspiring us to become stronger. 👊 Maligayang kaarawan, @coachot ! 🎉 #ChooseCourage #PUSO pic.twitter.com/zJhnbhyyY3

— TV5 (@TV5manila) August 1, 2017

When viewers tuned in to TV5 on the first week of September, one noticeable aspect of their programming is missing. It turns out that the Tagalized cartoons from Cartoon Network and Boomerang have been pulled out of the network, possibly due to the expiration of a contract between the two parties.

As a result, the network is once again living and dying with Tagalized movies and TV shopping blocks in the morning and afternoon. However, this latest development is not the only surprise that greeted viewers.

Tomorrow morning, TV5 will bring the NFL anew to the small screen. Except that the game is not the Super Bowl but an opening night contest between the New England Patriots and the Kansas City Chiefs.

It can be recalled that it was ABS-CBN’s S+A that aired Super Bowl LI last February when TV5 could not accommodate said game. Now that TV5 has opened a gigantic hole in the morning, it is highly likely that they will carry some NFL football live all season.

Continuing the ‘Choose Courage’ theme that Chot Reyes implemented this year, TV5 also acquired a pair of refugees from the beleaguered IBC-13. Anyone who is a fan of sending roosters to the cockpit may remember ‘Tukaan’ and ‘Bakbakan’ right?

Both shows were long-time staples of IBC-13’s seemingly moribund lineup. But with the network poised to take its long-overdue process of privatization, they had no choice but to give up the two programs, and luckily TV5 was there to save them from extinction.

Another new show in TV5’s lineup is ‘Japan Japan’, a travel and lifestyle reality show starring Yachang and the Kawaii Pinays. Produced by the same company that brought ‘Amachan’ to the network, ‘Japan Japan’ takes a look at the various scenic destinations in Japan from the perspective of Filipino travelers and Yachang himself.

Finally, TV5 will bring the long-awaited Brillante Mendoza mini-series ‘Amo’ to the small screen. This 12-episode take on the country’s drug-related killings was originally slated to begin August 20, but the network’s coverage of Gilas in the 2017 Southeast Asian Games pushed back its premiere to this Sunday night.

Cast of AMO with .@brillante_ma #AMOonTV5 pic.twitter.com/sEMx5FGTKF

— TV5 (@TV5manila) July 25, 2017

Chot Reyes’ ‘Choose Courage’ vision is indeed alive and well, sort of. However, it’s still baffling to see more of the same old ‘Shop Japan’, ‘EZ Shop’ and Tagalized movies on the same roof, and unless TV5 can find a way to minimize said programs, they will not be perceived as being ‘courageous’ as their CEO emphasizes.

Revisiting the Super Sentai Craze in the Philippines

Before the ‘Power Rangers’ existed, there was the Super Sentai series in Japan.

This week marked the premiere of Haim Saban’s ‘Power Rangers’ movie, and while critical opinion was mixed, the film to date has been a financial success so far. However, the Power Rangers franchise in general is not an original concept.

The Power Rangers were actually adopted from the Japanese Super Sentai series that is now in production for over 40 years. In fact, stock footage of every Super Sentai series were used in combination with originally produced American footage to create the Power Rangers that it is today.

The premise of the Super Sentai (and of the Power Rangers in particular) is simple. A group of normal individuals-turned-superheroes dressed in color-coded battle suits fight the forces of evil, using mecha that, when joined together, form one giant robot in order to combat a more towering monster.

The Philippines caught its first glimpse of the Super Sentai when ‘J.A.K.Q Dengekitai’ (known here as ‘The Lucky Aces’) was aired on RPN-9 back in 1978. However, it was its predecessor ‘Gorenger’ (known here as ‘Star Rangers’) which popularized the Super Sentai in the country.

The mid-1980s saw the entry of both ‘Bioman’ and ‘Maskman’ to the country. Now regarded as classics in the Super Sentai genre, ‘Bioman’ and ‘Maskman’ were regularly aired here for much of the 1980s and deep into the 1990s, and its popularity rivaled that of late 1970s robot anime ‘Voltes V’ and ‘Daimos’.

The 1990s marked the beginning of the end for Super Sentai in the Philippines. Although ‘Goggle V’, ‘Turboranger’, ‘Fiveman’ and ‘Jetman’ were introduced during this period, they were eclipsed in popularity thanks in large part to the ‘Mighty Morphin Power Rangers’, which premiered on ABS-CBN around 1995.

From then on, the Power Rangers franchise was aired in both English and Filipino dubs on the following channels: ABS-CBN Channel 2, Studio 23, Yey!, Hero and Cartoon Network. And while the Super Sentai soldiered on in its native Japan, Filipino networks have no interest in importing such series due to the changing tastes of viewers.

So while people flock to the cinemas to watch the ‘Power Rangers’ movie, let’s not forget that it is the Super Sentai which started it all. The series may be past its prime here, but its influence remains prevalent today.

Disney Channel Loses Opportunity at New Mr. Bean Episodes

New episodes of the ‘Mr. Bean’ animated series are now airing on Boomerang and Cartoon Network instead of long-time home Disney Channel. (Photo credit: Endemol)

‘Mr. Bean’ has some new episodes coming.

That’s right, new episodes of the animated series are now making their way to Filipino viewers, just in time for the franchise’s 25th anniversary. However, the said episodes are not airing on Disney Channel as they usually do.

Instead, it was Boomerang and Cartoon Network who made the new episodes available. The former began airing ‘Mr. Bean’ in June, with the latter following suit.

For many years, the cable television rights to ‘Mr. Bean’ in the Philippines belonged to Disney Channel. The station aired not only the animated series, but also the live-action series, as well as the movies ‘Bean: The Ultimate Disaster Movie’ and ‘Mr. Bean’s Holiday’.

But with Disney Channel unable to secure the rights to new episodes of the animated series, their long-time grip on the franchise appears to be slipping away. That said, losing out on new episodes of ‘Mr. Bean’ proved to be another big blow for the said channel, much like what happened when Cartoon Network beat them out for new episodes of ‘Oggy and the Cockroaches’.

Disney Channel’s loss is now Boomerang and Cartoon Network’s gain. It’s another opportunity lost for the said channel, whose programming remains diluted in comparison to its rivals.