Inday Will Always Love You to Conclude Friday

Longer than expected.

For ‘Inday Will Always Love You’, airing 100 episodes is a surprising accomplishment considering it was produced by GMA Public Affairs, an outfit notorious for short-term but quality-laden dramas. But viewers embraced this series particularly well, even if the results say otherwise.

First aired on May 21, 2018, ‘Inday Will Always Love You’ starred Barbie Forteza and Derrick Monasterio and is set in Cebu. While the series is generally a romantic comedy, it did not shy away from showcasing some elements of seriousness seen in more mature teleseryes.

‘Inday Will Always Love You’ first aired opposite ‘Since I Found You’, ABS-CBN’s own romantic comedy. While it gave the latter a hard time in the ratings (at one point the margin was close to 1%), in the end ‘Inday Will Always Love You’ still fell short.

Next came ‘Halik’, a more seriously toned adversary. This time, it was a more lopsided affair, as ‘Inday Will Always Love You’ could not close the gap to 4% against ‘Halik’.

Despite these shortcomings, ‘Inday Will Always Love You’ was still good enough that it was extended on a few occasions. By the time it airs its finale Friday, it will have 100 episodes, a new high for a GMA Public Affairs-produced series.

With all things considered, ‘Inday Will Always Love You’ will go down as GMA Public Affairs’ most successful non-news series, both in terms of popularity and duration. Still, being produced by GMA’s news division had its fair share of doubters, and ‘Inday Will Always Love You’ did not quite receive its well-earned respect.

But as far as Cebuanos are concerned, ‘Inday Will Always Love You”s focus on the Visayan island’s culture is more than enough to make them proud. In many ways, the series was a showcase of sorts to witness the uniqueness and beauty of Cebu, an island that only rivals Manila in terms of population and cultural impact.

The focus of ‘Inday Will Always Love You”s final week centers on Happylou’s (Barbie) escalating feud with Amanda (Gladys Reyes) and Ericka (Kim Rodriguez). One can only hope that the climax will end just like Happylou’s name: a happy one.

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Inday Will Always Love You to Give Since I Found You a Run for Its Money

Talk about a lethargic follow-up.

After a strong premiere week, harsh reality hits the ABS-CBN primetime romantic comedy series ‘Since I Found You’. From averaging in the 20s its first week, its ratings are now down to around 18%.

To make matters worse, its closest competitor (in this instance GMA’s ‘The One That Got Away’) made an inspiring rally to pull to within 3%. Although it may not be enough to overcome the deficit by the time the series ends tonight, it should give ABS-CBN plenty of concern when it comes to the fourth teleserye in Primetime Bida’s lineup.

Starting Monday night, a new headache for ‘Since I Found You’ will come in the form of Barbie Forteza and Derrick Monasterio. Their new series ‘Inday Will Always Love You’ is set in Cebu and will feature the culture and the sights and sounds of this popular Visayan city.

In ‘Inday Will Always Love You’, Happylou (Barbie) is a Manileña lechon store assistant who decides to return to Cebu in search of her father and to help her impoverished family who lives near the train tracks. Encountering the rich and kind Sir Philip (Ricky Davao), she begins to take care of him after the latter suffered a heart attack, and in turn, he helps Happylou search for her father.

Sir Philip also introduces Happylou to Patrick (Derrick), his nephew, and the two begin to forge a healthy relationship. But Patrick’s mother Amanda (Gladys Reyes) and his girlfriend Ericka (Kim Rodriguez) will look to put a wrench in their plans, and when Sir Philip dies, they look to make Happylou’s life a living hell.

Also part of the cast are Juancho Trivino, Manilyn Reynes, Nova Villa, Tina Paner, Super Tekla, the “Lumen Twins” Charisse and Charlotte Hermoso, Kimpoy Feliciano, Buboy Villar and Fliptop artists Mzhayt and Price Tagg. It will be directed by Monti Parungao and Rember Gelera.

If the premise of ‘Inday Will Always Love You’ sounds familiar, then one should remember another locally-themed romantic comedy in ‘I Heart Davao’. Both series were produced by GMA Public Affairs and the setting was based on a popular tourist destination in the Philippines.

But if ‘I Heart Davao”s brief run is any indication, then ‘Inday Will Always Love You’ is in for a reality check. Still, with its incoming competitor ‘Since I Found You’ not doing exactly well in spite of its ratings, one can expect ‘Inday Will Always Love You’ will enjoy a longer tenure and perhaps steal some victories from its rival.

It will be interesting to see how ‘Inday Will Always Love You’ can change the primetime romcom arms race. With that, best of luck to this series.

‘Inday Will Always Love You’ airs weeknights after ‘Kambal Karibal’ on GMA Telebabad.

ABS-CBN TVPlus Sales Reach 5 Million Units

Five million and counting.

ABS-CBN announced this week that sales of the groundbreaking ABS-CBN TVPlus black box has reached the 5-million mark. This will put the network on track to meet the six-million sales target by the end of the year.

The steady growth of ABS-CBN TVPlus can be attributed to its low price, availability of several digital-exclusive TV channels and clearer picture quality. The boxes only cost P1499 and with a corresponding ABS-CBN Mobile SIM card, consumers can access exclusive ABS-CBN digital channels in CineMo, Yey!, Knowledge Channel, DZMM TeleRadyo and Kapamilya Box Office (KBO).

While ABS-CBN TVPlus is mainly used at home, some public and private vehicle owners have also invested on the device to improve picture quality in their TV screens while on the go. Although ABS-CBN discourages the use of TVPlus in automobiles, it did not stop vehicle owners from trying to improve the viewing experience of riders.

TVPlus is currently available in 15 key locations, mainly concentrating in the Greater Manila Area, Cebu, Bacolod, Iloilo, Cagayan de Oro, Davao, Benguet and Pangasinan. ABS-CBN is also looking to expand the current coverage area that TVPlus encompasses, with the announcement coming in the near future.

ABS-CBN also launched a new generation TVPlus box that is only available in Cebu and Davao. Sold for P2999, it now comes with a wifi stick that will enable customers to access the internet through ABS-CBN Mobile.

So far, the lack of competition in the digital TV sector has enabled ABS-CBN TVPlus to pull away in terms of sales. However, rivals GMA Network and Solar Entertainment are currently in the process of creating their own digital devices, which means that in a few years, one expect a dogfight between the three broadcast giants and their digital TV offerings.

For more information on ABS-CBN TVPlus, click this highlighted link.

Loss of Regional Outlets Another Cause of Concern for GMA

Regional networks become the latest area of concern for GMA. (Photo credit: GMA Network)

Things have gone from bad to worse for GMA.

After enduring numerous issues concerning programs, artists, manpower, advertising and revenue, the Kapuso network’s next obstacle comes from its regional networks. Just last weekend, GMA closed its four regional offices in Cagayan de Oro, Bacolod, Naga and Ilocos, cancelled morning shows in Cebu and Davao, and laid off at least 100 employees.

In response, GMA released a statement saying that“the strategic streamlining is geared towards increasing ratings and revenues of all of its regional stations from more efficient operations.” 

Furthermore, the network stated that they are “not closing down any regional station”, but rather they (except Cebu, Davao, Iloilo and Dagupan) will be continued as “satellite selling stations”, pending completion of the study and recommendation of the Regional TV Review Committee.

The network also mentioned that the news programs in Cebu, Davao, Iloilo and Dagupan will remain and will be strengthened, despite the cancellation of other regional programs in the morning. And finally, GMA also promised to offer its affected personnel “severance packages”.

This latest development definitely hurt GMA’s regional network group. Even though the network mentioned that no regional stations will be closed, it is clear that the lack of manpower and operations in the key cities will force GMA to use its Metro Manila relay feed, rendering them at a disadvantage against ABS-CBN’s RNGs.

That said, with ABS-CBN’s regional stations in Bacolod, Cagayan de Oro, Naga and Ilocos still operating, viewers may find themselves watching more regional news on ABS-CBN than on GMA due to the latter station’s closure. It may also contradict their statement regarding strategic streamlining for increased ratings and revenues, further hurting the network’s overall budget.

GMA’s loss of regional outlets will be severely felt throughout Timog Avenue and its remaining satellite offices. One must wonder when GMA will ever rebuild its regional network group after this debacle. Only time will tell.

New PBA TV Setup for the Season

The PBA will have a new broadcast setup, with most games airing live on TV5 and some on AksyonTV and Fox Sports Asia.

The new PBA season got underway Sunday with a three-city slate. The Manila leg pitted the San Mig Coffee Mixers and Barangay Ginebra San Miguel in the ‘Manila Clasico‘ rivalry, while at the same time sibling rivals Meralco Bolts and Talk N’ Text Tropang Texters faced off in Cebu. And in Davao, the Alaska Aces took on the Rain or Shine Elasto Painters. All of that was preceded by the customary opening ceremonies that kicked off the new season.

This season a majority of the PBA games will be aired on TV5, with some on AksyonTV and cable network Fox Sports Asia. Under the new arrangement, the second or the ‘marquee’ game will be seen live on TV5 during weekdays and Saturdays, with the first game airing live on both AksyonTV and Fox Sports Asia. On Sundays both games of the doubleheader will be seen live on TV5.

This new arrangement was made so that TV5 can still air their weekday news and entertainment programs in the late afternoon/early evening slot. Most importantly, it enables the network to select the matchups that are more compelling and intense for the viewer-rich 8:00 p.m. slot. As such, the San Miguel franchises, Alaska, Talk N’ Text and Rain or Shine will be featured regularly in the evening game.

As for the first game of the weekday doubleheader, it will air live on AksyonTV (and presumably Fox Sports Asia) to satisfy basketball fans’ demands, with the replay airing on TV5 later in the evening. The new setup is considered a test broadcast for the PBA in hopes of bringing a more versatile television coverage in all platforms. Viewers may not agree on this considering the weaker signals on the UHF band and the expenses of cable subscription, but it should benefit the PBA in the long run.

This is already the third season of the PBA’s television contract with TV5, and expectations should rise a bit after the banner season of 2012-13. And with the new broadcast setup, expect great matchups and high-end basketball action in all platforms.